|


[Benefits
of Membership]
Why
should you become a member of
the Texas Travel Industry Association?
Working
with industry partners keeps members in touch and provides a
professional edge.
The Texas travel industry as a whole benefits when we present
a strong, unified position on public issues. In addition, TTIA
members have unique opportunities to participate in one-of-a-kind
marketing programs. Join your peers in developing the tourism
industry by becoming a member of TTIA.
Some
of the benefits of membership in TTIA include:
Marketing
Opportunities for Members Only
- Texas
Travel Fair for Travel Counselors
Each year, Texas' professional travel counselors at the state's
Travel Information Centers, city visitor centers, AAA offices
and state parks guide millions of visitors to area attractions.
For the past 25 years, TTIA's Travel Fair has provided the tourism
community the opportunity to meet face-to-face with a majority
of these travel counselors. This event is a celebration of the
valuable service travel counselors provide to the tourism industry,
and the beneficial relationship we share.
- "See
Texas First" Newspaper Insert
Distributed annually to more than one million households in Texas
and surrounding markets, the Sunday newspaper insert provides
TTIA members with direct access to travelers. Written in "advertorial"
form, the insert allows participants to send exactly the message
they want. A response card generates direct inquiries from potential
visitors. Distributed twice a year, in the spring and fall, this
program typically generates in excess of 300,000 responses.
- Texas
Brochure File Folder
A cooperative marketing effort for TTIA members, the brochure
file folder is distributed to more than 6,000 travel agents,
travel writers, tour operators and AAA offices. Each listing
includes a photo of the member's brochure and descriptive copy.
Reply cards allow interested recipients to order brochures or
additional information. Mailing labels are provided for easy
follow-up.
Education,
Information and Networking
- Tourism Unity Dinner
Each year, the Unity Dinner provides the tourism community the
opportunity to show strength in numbers. Celebrating the importance
of tourism as a major growth segment of the economy, the Unity
Dinner furnishes members with the opportunity to interact with
elected officials and other major players in the industry. Held
in Austin, the event recognizes the importance of the legislative
process in achieving our goals.
- Texas Travel Summit
Held each September, Summit is TTIA's annual conference and trade
show. Each year, more than 500 delegates from the Texas travel
industry meet to discuss ideas, issues and trends To learn how
to promote tourism more effectively To network with other industry
professionals To listen to state and national authorities on
travel and tourism and To see the latest in products and services
available to them. Travel Summit is held in cooperation with
the Texas Department of Economic Development Tourism Division,
Texas Department of Transportation's Travel and Information Division,
and other state agencies and trade associations involved in the
tourism industry.
- Public
Affairs
TTIA and its members have been a positive force in helping to
acquire sufficient funding for tourism marketing and visitor
services in state government. In order to maintain funding and
ensure that dollars are wisely spent, TTIA monitors legislative
activities and informs the membership when action is required.
Additionally, TTIA works with local communities to assist them
in securing tourism support. TTIA acts in cooperation with other
tourism entities in the state to develop awareness of the benefits
of tourism and to keep the industry healthy.
Publications
and Other Resources
- Texas Explorer
TTIA's monthly newsletter provides information on association
activities, useful data on the tourism industry in Texas, insight
into trends and issues, and updates on happenings in the tourism
industry.
- Directory
of Grant Writers and Guide to Grant Writing
TTIA
members are able to purchase the TTIA Directory of Grant Writers,
an invaluable resource for any organization that is applying
for grants in the state of Texas. The book includes grant writing
guide, a directory of organizations that can help, a comprehensive
list of websites, and the contact information, resume
and background information of professional grant writers across
the state.
- Marketing
Starter Kit
All
TTIA members will receive a free copy of the TTIA Marketing
Starter Kit. This publication offers over a hundred pages
of concrete advice and suggestions from some of the travel and
tourism industry's seasoned pros.
- Online
Services
The @texas website, (www.tourtexas.com),
is a comprehensive site for members and visitors that provides
travel destinations, attractions and other Texas marketers with
a complete, simple solution for building and gaining exposure
on the Internet. All TTIA members are eligible for a free link
on the @texas website to your organization's site as well as
many discounts on other online services. To submit your listing as a member, use this form.
DestinationTexas.cc
is the Website for the Total Texas Experience. The all-inclusive
site was developed in an effort to take the promotion of the
state of Texas to a much higher level. The site brings various
elements including travel, attractions, hospitality, newspapers,
restaurants, entertainment, manufactures of Texas products and
gourmet foods, as well as other related businesses together under
one umbrella in a unified effort to promote the Total Texas Experience.
These
great programs are just the tip of the iceberg.
Join us and find out how you can "Profit by Association."
Next Page: Lone Star Membership
|