An official council of the Texas Travel Industry Association The mission of the Texas Cultural and Heritage Tourism Council is to increase the awareness of culture and heritage as a valuable economic asset for the tourism industry in Texas and increase the number of cultural and heritage members in TTIA.

Cultural and Heritage Tourism Seminar
April 23, 2008 - Beaumont, TX

 

Registration for this event is now closed.

 

Join us in Beaumont for a day-long seminar on Cultural and Heritage Tourism. We'll visit several cultural and historic attractions in Beaumont throughout the day, and hear expert advice from guest speakers.

• Explore ways to make the most of your city or destination by enhancing your cultural and heritage tourism offerings.
• Get tips on how to make the most of a small marketing budget.
• Find out how you can partner with your city and your competitors so that everyone benefits.
• Discover the best ways to use technology to your advantage.
• Network and share ideas during Roundtable Discussions.
• Learn from a case study of an innovative heritage tourism program, the Houston STARS project.

 

Thank You to our Seminar Sponsors:

Village of Salado
Beaumont Main Street
Belton Area Chamber of Commerce
Texas Brazos Trail Region
Texas Forest Trail Region
Texas Forts Trail Region
Texas Hill Country Trail Region
Texas Independence Trail Region
Texas Lakes Trail Region
Texas Mountain Trail Region
Texas Pecos Trail Region
Texas Plains Trail Region
Texas Tropical Trail Region

Schedule
(subject to change)

7:45 AM – 8:30 AM
Continental Breakfast and Seminar Registration @ Art Museum of Southeast Texas
Venue sponsored by Beaumont Main Street
Continental Breakfast sponsored by Village of Salado and Belton Area Chamber of Commerce

8:30 AM – 9:10 AM
Welcome & Roundtable Discussions – “Share your ideas and challenges you're facing”

9:10 AM – 10:40 AM
The Houston STARS Project - Learning from an Innovative Heritage Tourism Program
Panelists: Jan Lawler , President/CEO, Economic Alliance Houston Port Region; Gina Manlove, Community Leader/Co-Owner of John Manlove Marketing & Communications; Tim Tietjens, Planning Director, City of La Porte; Pam Summers, President, Bay Area Houston Convention and Visitors Bureau

10:40 AM – 10:55 AM
Communications Break

10:55 AM – 11:50 AM
Fundraising & Friendraising
Speakers: Carolyn Howard, Executive Director, Beaumont Main Street
Rebecca Woodland, Convention Sales Manager, Beaumont CVB

11:50 AM
Board Motor Coach for Neches Room

12:00 PM – 12:45 PM
Luncheon @ The Neches Room

12:50 PM
Motor Coach departs for St. Anthony Cathedral Basilica

1:05 PM – 2:05 PM
Breakout Sessions

• Partnering w/your city and competitors to make the most of your Texas destination
  Speaker: Mike Coston, President, Kilgore Chamber of Commerce
• Getting Maximum Exposure with a Small Budget
  Speaker: Martha Noell, Executive Director, Weslaco Area Chamber of Commerce
• Sound Wands, Windshield History, and the Grenade in the Control Room Scenario
  Speaker: Dr. Donald Frazier, Professor, McMurry University; President and CEO, Grady McWhiney Foundation

2:05 PM – 2:15 PM
Communications Break

2:15 PM – 3:15 PM
Breakout Sessions Repeated

3:15 PM
Seminar Adjourned

Uniquely Texas Video

Click here to order the UNIQUELY TEXAS video
Uniquely Texas is a video project highlighting cultural and heritage tourism in Texas. It is intended to educate viewers about the value and viability of this fast-growing segment of the tourism industry and teach methods to create successful cultural and heritage tourism programs and sites.

Uniquely Texas is the result of a collaborative effort between project partners: Texas Association of Museums, Texas Commission on the Arts, Texas Historical Commission, and the Texas Travel Industry Association.

Related Links:

Texas Association of Museums

Texas Commission on the Arts
      Artonart.net - TCAnet's online arts & cultural events calendar

Texas Education Vacation

Texas Historical Commission

Texas Festivals and Events Association

Texas Tourism Travel Research

National Trust for Historic Preservation: Heritage Tourism

National Endowment for the Arts: Cultural Tourism Fact Sheet