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113 S. University Parks Drive
Waco, Texas 76701
For reservations, call Hilton Worldwide Reservations at 1-800-445-8667 and ask for the "Texas Travel Industry Association” rate.
State rate: $88/night rate
Regular rate: $109/night rate
Cut-Off Deadline: July 2, 2010 at 4:00pm
Early Bird Rate - $75/person (before 5pm on June 16)
Regular Rate - $85/person (before 5pm on June 30)
On-site Rate - $95/person
*To receive a refund, you must cancel by 5pm on June 30th.
Schedule of Events
*For speaker bios and photos, please click on their name below.
8:15 – 8:45am
Breakfast & Registration
8:35 – 8:45am
Welcome/Overview of TTIA
8:45 – 10:30am
Blueprint for Success
This session will outline methods, resources and
partnerships that you can use to turn an idea for a tourism project into
reality. Using the Rural Texas Tourism Center in Giddings as a case study,
Joyce Bise will explain the steps involved in planning and research, getting
buy-in from stakeholders, and making use of the grants and other tools and
resources that are available to you from Texas state agencies.
Speaker: Joyce Bise, Director of Giddings Economic Development Corp.
10:30 – 10:45am
Developing Your Brand
Branding and positioning is about
much more than just a logo or a tagline. Jeff Hahn, principal at the award-winning
agency Hahn, Texas, will show you how to craft a brand that communicates your
identity, value, and purpose.
Speaker: Jeff Hahn, Principal of
12:00 – 1:15pm
Networking Lunch and State Agency
1:15 – 2:45pm
Traditional Marketing – Going Interactive
Discover what you should know
about brand strategy on the Web, search engine optimization, and the science of
designing an effective online presence. You’ll leave with a better
understanding of the web development process, including the questions you
should be asking any potential vendors.
Speakers: Judd Lyon, Technical Director, Trifecta; and Mike
Brannon Interactive Director, Trifecta
2:45 – 3:00pm
Using Online Tools
In this economic climate, it’s vitally important that you be able to defend
your budget by demonstrating results. Some promotional efforts may be harder to
quantify than others, so we’ll show you how to go beyond the simple ROI
calculations. You’ll learn about a variety of methods and tools that you can
start using right away.
Chay Runnels, Program Coordinator for the Hospitality Administration
Program, Stephen F. Austin State University
Who Should Attend: Local
governments, convention and visitor bureaus, chambers of commerce,
lodging facilities, attractions, restaurants, retail establishments and
others involved in local tourism. Each workshop will provide
information that benefits seasoned industry veterans and industry
newcomers, alike. Attendees will leave with new ideas and practical
workshop will be an intense day with industry experts offering
stimulating and information-packed presentations, including the latest
information and innovative tools and
strategies to help Texas communities build and sustain local tourism
Thank you to our workshop series sponsors:
Thank you to our local sponsors: