Capitalizing on Top Trends in Smart Technology Webinar
Thursday, October 20 - 1:30pm - 2:45pm
with Tim Hayden, 44 Doors and Jim Eustace, GetSmartContent
Tim Hayden is a popular speaker and marketing advisor to brands in the B2C and B2B marketplaces, continuously studying communications behavior and the technologies that reshape it every day. With more than 15 years experience in interactive marketing, entertainment and media consulting, Tim brings innovative strategies to life through the integration of mainstream media, events, mobile and social media. He is the CMO at 44Doors, providing social and mobile engagement solutions to agencies and brands such as AT&T, Jackson Family Wines, Coca-Cola and Hyatt, including many hospitality, CVBs and travel organizations through proprietary technology and strategic consulting services. From 2003 to 2009, Tim was CEO of GamePlan, an Austin-based experiential marketing agency where he coined the term "Live-Mobile-Online." There, he also oversaw production of Bacardi's first social media/event marketing program, Dell's first social media widget, AMD's largest brand launch, and other breakthrough efforts for brands such as IBM and Nintendo. Tim holds a bachelor's degree in Political Science from Texas State University, and lives in Austin with his wife, Halea.
Jim Eustace is the Chairman of GetSmartContent, a social media platform that is currently in use by leading DMOs such as Denver, New Orleans, San Antonio and the state of Louisiana. GetSmartContent allows DMOs to cost-effectively communicate key messages to individual audience segments through their website platform — drastically increasing the effectiveness of visitor engagement. Jim brings more than 20 years of digital and direct experience in helping clients connect with potential customers in creative ways that affect measureable results. Jim has advised clients such as Dell, Mastercard, Nike and the NFL. His team’s work has been recognized by Adobe, SXSW Interactive, Communication Arts, the W3 and PR Week.
Duration of Webinar: 75 minutes including time for Q&A with Presenters