Registration Required. Register by Clicking the Link Above
Space is limited and
open to DMOs only; at no additional cost. However, attendees must have
registered for Travel Summit*. Attending this special educational opportunity requires a separate registration.
Make sure to register for Travel Summit first before registering for
this special DMO educational opportunity.
* First priority seating will be given to those with full conference registration. If seating is still available, consideration will be given to those with one-day registrations.
The Morning's Schedule Includes:
Google Learning Lab
Google’s Learning Lab is an educational offering like no
other designed exclusively for TTIA members tasked with marketing their
destinations (DMOs), including CVBs, Chambers of Commerce, Economic Development Corporations, Regional Marketing
Organizations, and State Agencies.
DMOs have a unique position as the primary drivers of
leisure and business travel. However, as technology is changing consumer
behavior, consumer behavior is changing everything,
including the travel inspiration process.
As a result, DMOs need to be ready to follow consumers online, where
travelers seek out more and more of their interactions and information.
Google will share insights into:
Engagement and consumer behavior changes
Measurement and insights in calculating ROI for
Mobile 2.0 and How to interact with travelers across
In addition, attendees to this special
DMO educational opportunity will also learn the Value of Co-ops. Cooperative opportunities can stretch your budget
and allow you to target audiences that may have been outside your budget reach.
Speakers from TTIA, Madden Media, Texas Tourism and Texas Department of
Transportation will explain the many ways you can participate in the
various cooperative opportunities available on any budget.