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Regional Workshop 2013 - Grapevine
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8/21/2013
When: Wednesday, August 21, 2013
8:45am - 3:45pm
Where: Grapevine Concourse
3800 Fairway Drive
Grapevine, TX  76051
Contact: Jennifer Roush

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Grapevine Concourse
Wednesday, August 21, 2013
8:45am - 3:45pm 
 

Online Registration is Now Closed.  Registrations will be taken Onsite

TTIA is offering a one-day workshop series in August and October to provide educational content to help members in a variety of areas.  Topics will vary from workshop to workshop and will cover such topics as Return on Investment, Social Media, Marketing, Research, Identifying & Working with Stakeholders, Organizational Skills and more.


Location:

Grapevine Concourse
3800 Fairway Drive
Grapevine, Texas 76051

TTIA Hotel Room Block
Comfort Suites DFW Airport North
1805 Enchanted Way
Grapevine, TX 76051


TTIA Rate:  $99/night Cut-off
Deadline:  August 10, 2013 (rate may be offered after this date based on space availability)

For reservations, call the hotel at 972-471-1900 and ask for the "TTIA-Texas Travel Industry Association” rate.

Schedule: 
As of 7/23/13 - subject to change
 
8:45-9:30am  
Networking & Registration

9:30–9:35am
Welcome/Overview of TTIA

9:35–10:45am                                   
Developing and Nurturing of Partnerships and Stakeholders
Speaker: Paul "PW" McCallum, President & CEO, Grapevine Convention & Visitors Bureau

Description: This presentation will cover how to develop beneficial relationships with 
elected officials, community leadership, hospitality industry partners and stakeholders.
Mr. McCallum will provide ideas on how to educate these leaders & stakeholders to
move missions and goals forward.  Gain insight into how to build a community wide team
to promote the hospitality industry and increase the top line for destination marketing
organizations and city budgets.

10:45–11:00am             
Break

11:00–12:10pm   
Social Media Crash Course: What, When, Where, & How
Speakers: Ryan Thompson, CEO, and Karri Scott, Marketing Director, Aria

Description: These days, everyone has a website and uses social media to promote
their brand.  But, if that’s all it took, everyone would have visitors coming, staying, and
spending like crazy. Do you? The truth is that a successful digital marketing strategy
combines the right social media with the right message to drive targeted traffic to your
website—not just to look, but to take action.In this session, we’ll review the demographic
and psychographic pull of the cream-of-the-crop social media channels—so you can plan
the right strategy for your destination. But it doesn’t stop there. Knowing who uses Facebook, Twitter, Pinterest, Instagram, etc. just gets you half way. The other half of
succeeding is knowing what your audience uses it for and why. Then you can effectively
message and motivate them.  Come learn the surprisingly simple secrets to maximizing engagement and see how DMOs and travel operators alike can use them to drastically
improve their digital ROI.

12:15–1:00pm
Networking Lunch

1:05 – 2:15pm                                                                         
Target Where the Fish Are
Speaker: Drew Holmgreen, Account Service Director, Belmont Icehouse

Description: Do you know who you're talking to? Are you sure about that? What did they have for dinner last night? Defining a target market is one of the most critical decisions made for your brand. We'll talk about the basic fundamentals behind defining and establishing a target market for your brand, and what that means for your marketing. 

2:15 – 2:30pm 
Break

2:30 – 3:40pmOrganization – Made Easy with Online Tools & Mobile Apps
Speaker: Jim Dalglish, M.A., Director, Marketing & Public Relations, Hill College

Description: Jim will help us get organized and manage our time better with online
tools and mobile apps that help us stay on track, manage our projects, and monitor
our social media channels more easily.  From managing your email glut to full project
management tools, Jim will walk you step by step through using these tools to make
your work and life easier.

3:40 – 3:45pm Q&A, Closing Remarks

 

 

 



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