Texas Travel Industry Association

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Regional Workshop 2013 - Nacogdoches

	10/30/2013
When:	Wednesday October 30, 2013 8:45am - 3:15pm
Where:	Hotel Fredonia 200 N. Fredonia Nacogdoches, TX 75961
Contact:	Jennifer Roush

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Hotel Fredonia

Wednesday, October 30, 2013

8:45am - 3:15pm

$75 per person

REGISTRATION WILL NOW BE TAKEN ON SITE

TTIA is offering a one-day workshop series in August and October to provide educational content to help members in a variety of areas. Topics will vary from workshop to workshop and will cover such topics as Return on Investment, Social Media, Marketing, Research, Identifying & Working with Stakeholders, Organizational Skills and more.

Location:

Hotel Fredonia
200 N. Fredonia
Nacogdoches, TX 75961

TTIA Rate: $85/night
Cut-off Deadline: October 16, 2013 (rate may be offered after this date based on space availability)

For reservations, call the hotel at 936-564-1234 and ask for the "TTIA Regional Workshop” rate.

Schedule:
As of 9/16/13 - More Details Coming Soon

All Sessions Will Be Held in the Banita Room

8:45-9:30am	Networking & Registration
9:30–9:35am	Welcome/Overview of TTIA
9:35–10:35am	Tourism Marketing: What Works and When Speaker: Daryl Whitworth, Regional Account Manager, Madden Media Description: Explore the various stages of a travel consumer’s buying decision and find out what type of advertising works, when, for destinations. Daryl will use data, case studies and personal experience to demonstrate what type of advertising is the most effective during the various stages of the travel buying process.
10:35–10:50am	Break
10:50–11:50am	Developing and Nurturing of Partnerships and Stakeholders Speaker: Kim Phillips, Vice President, Denton Convention & Visitors Bureau Description: This presentation will cover how to develop beneficial relationships with elected officials, community leadership, hospitality industry partners and stakeholders. Kim Phillips will provide ideas on how to educate these leaders & stakeholders to move missions and goals forward. Gain insight into how to build a community wide team to promote the hospitality industry and increase the top line for destination marketing organizations and city budgets.
11:50am– 12:50pm	Networking Lunch
12:50 – 1:50pm	Communicating Through a Consistent Brand Speaker: Drew Holmgreen, Vice President, Account Service Director, Belmont Icehouse Description: Today’s ever-connected, multi-tasking consumer has increased the need for travel marketers to focus on creating and communicating a consistent brand experience that ensures breakthrough, retention and action. From traditional, digital, web, experiential and emerging platforms, Drew Holmgreen, Account Service Director from Belmont Icehouse, will demonstrate how to effectively connect the dots for a more impactful campaign to all destination marketers.
1:50 – 2:05pm	Break
2:05 – 3:05pm	Research Round-up – How to Collect Data and Use It Speaker: Dr. Chay Runnels, Assistant ProfessorProgram Coordinator, Hospitality AdministrationStephen F. Austin State University Description: Does the thought of research make you want to sit in the back of the class? Are you wondering if you really have the skills to do research? In this session we will explore different types of research and learn how you can use simple research techniques to learn about your visitors and your target markets. You will leave this session with one research idea that you can implement right away.
3:05 – 3:15pm	Q&A, Closing Remarks