Hotel Fredonia Wednesday, October 30, 2013 8:45am - 3:15pm $75 per person
REGISTRATION WILL NOW BE TAKEN ON SITE
TTIA is offering a one-day workshop series in August and October to provide educational content to help members in a variety of areas. Topics will vary from workshop to workshop and will cover such topics as Return on Investment, Social Media, Marketing, Research, Identifying & Working with Stakeholders, Organizational Skills and more.
Location:
Hotel Fredonia 200 N. Fredonia Nacogdoches, TX 75961 TTIA Rate: $85/night Cut-off Deadline: October 16, 2013 (rate may be offered after this date based on space availability)
For reservations, call the hotel at 936-564-1234 and ask for the "TTIA Regional Workshop” rate.
Schedule: As of 9/16/13 - More Details Coming Soon
All Sessions Will Be Held in the Banita Room
8:45-9:30am
| Networking & Registration
| 9:30–9:35am
| Welcome/Overview of TTIA
| 9:35–10:35am
| Tourism Marketing: What Works and When
Speaker: Daryl Whitworth, Regional Account
Manager, Madden Media
Description: Explore
the various stages of a travel consumer’s buying decision and find
out what type of advertising works, when, for
destinations. Daryl will use data, case
studies and personal experience to demonstrate what type of
advertising is the most
effective during the various stages of the travel buying
process. | 10:35–10:50am
| Break
| 10:50–11:50am
| Developing and Nurturing of Partnerships and
Stakeholders Speaker: Kim Phillips, Vice President, Denton Convention & Visitors Bureau
Description: This
presentation will cover how to develop beneficial relationships with elected officials, community
leadership, hospitality industry partners and stakeholders. Kim Phillips
will provide ideas on how to educate these leaders
& stakeholders to move missions and goals forward. Gain insight into
how to build a community wide team to promote the hospitality industry
and increase the top line for destination marketing organizations and city
budgets. | 11:50am– 12:50pm | Networking Lunch
| 12:50 – 1:50pm
| Communicating Through a Consistent Brand Speaker: Drew Holmgreen, Vice President, Account Service Director, Belmont Icehouse Description: Today’s
ever-connected, multi-tasking consumer has increased the need for travel marketers to focus on
creating and communicating a consistent brand
experience that ensures breakthrough, retention and action. From traditional,
digital, web, experiential and emerging platforms, Drew Holmgreen, Account Service
Director from Belmont Icehouse, will demonstrate
how to effectively connect the dots for a more impactful campaign
to all destination marketers. | 1:50 – 2:05pm
| Break
| 2:05 – 3:05pm | Research Round-up – How to Collect Data and Use It Speaker: Dr. Chay Runnels, Assistant ProfessorProgram Coordinator, Hospitality
AdministrationStephen F. Austin State University
Description: Does the thought of research
make you want to sit in the back of the class? Are you wondering
if you really have the skills to do research? In this session we
will explore different types of research and learn how you can use simple
research techniques to learn about your visitors and your target markets. You
will leave this session with one research idea that you can implement right
away.
| 3:05 – 3:15pm | Q&A, Closing Remarks
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Thank You To Our SponsorPresenting Sponsor
Supporting Sponsors
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