Lunch N Learn Webinar
The Changing Digital Visitor
With Scott Caufield, TripAdvisor
Wednesday, December 2, 2015 * Noon
Registration is Now Closed for this event
Regular Registration Rate: $40
TTIA-ttra Texas Research Council Member Rate: Free (use Promo Code: RCW120215)
Cancellation Policy: there is no refund on Webinar registrations as TTIA will provide all registrants with the recording and slides from the webinar within one business day of the presentation. Thank you.
Grab some lunch and join us for a Lunch N Learn Webinar.
For our December Lunch N Learn Webinar, we welcome Scott Caufield, Manager of the Mid-West Region for TripAdvisor. Using research from TripAdvisor’s TripBarometer
study, Scott will share how the modern travel consumer finds inspiration,
researches and plans, leveraging desktop and mobile devices before, during and
after their trip.
Joining Scott for this presentation are Matt Clement, Marketing & Partnership
Manager, Fort Worth CVB and Chairman of the TTIA-ttra Texas Research Council, and Nate Gieryn, Tourism Research Manager, Office of the Governor, Economic Development & Tourism. The webinar will include an interview style discussion between Scott, Matt and Nate. Questions from the audience will also be included.
TripAdvisor's TripBarometer measures traveler sentiments, emerging hospitality trends and more. All based on the world’s largest accommodation and traveler survey.
This webinar is a benefit of membership in the TTIA-ttra Texas Research Council and is free for council members. However, it is also available for non-members who wish to understand more about The Changing Digital Visitor for a nominal fee. Click the link above to register.
Scott Caufield manages the Midwest region at TripAdvisor where
he helps Destinations and non-profit attractions gain exposure to the site’s
375 million monthly travelers. Fifteen years of digital advertising
experience has enabled Scott to work with hundreds of clients in the travel
sector to help them navigate the ever-evolving world of online marketing.
Scott is a member of several professional travel associations, and speaks to
groups across the Central US on how to get the most out of TripAdvisor.
An avid traveler, Scott has lived in and explored much of the Central US and
enjoys sharing his experiences with travelers on TripAdvisor. Scott is
based in the Dallas metroplex where he lives with his
wife, Laura, and their two children.
As the Marketing &
Partnerships Manager for the Fort Worth Convention & Visitors Bureau, Matt Clement plans and executes data-driven, multimedia marketing campaigns, manages
strategic collaborations with local and regional business partners, and leads
the FWCVB's research and analysis efforts. Matt has a background in the
casino gaming industry and has worked for the last 3 years as a destination
marketer. Prior to joining the Fort Worth team, his roles included
Operations Manager for Experience Fayetteville (AR) and Assistant Director of
Gaming for Oaklawn Racing & Gaming in Hot Springs, Arkansas. He was
recently appointed as Chairman of the TTIA-ttra Texas Tourism Research Council
and received his Certified Destination Management Executive accreditation from
DMAI in 2014.
Nate Gieryn is the Tourism Research
Manager for the Texas Office of the Governor, Economic Development &
Tourism division and has been serving as part of that agency since 2005. Nate directs the Texas Tourism research
program which reports the latest Texas travel trends, travel industry
statistics and performance measures for the divisionsadvertising and marketing campaigns. In this role, he is also responsible for tourism
development and planning projects often assisting convention and visitor bureaus,
state and local government offices, hotels, attractions, airports and other travel
industry partners. Nate is active within the Travel and
Tourism Research Association, most recently serving on the international board
of directors and previously as president of the Texas Chapter now TTIA-ttra
Texas Research Council. He holds a Master
of Science in Community and Regional Planning from the University of Texas at
Austin and a Bachelor of the Arts in Geography with Honors from the University
of Wisconsin at Madison.
Thank you to our Presenting Webinar Sponsor