The 2010 Cultural & Heritage Tourism Seminar occurred on Wednesday, April 28, 2010 in Corpus Christi,
Texas. The information below is listed for reference purposes only.
2010 Schedule of Events
8:15 AM – 8:45 AM Registration & Continental
Continental Breakfast sponsored by Belton Area Chamber of Commerce and Village of Salado
Venue sponsored by Corpus Christi Museum of Science & History
8:45 AM – 9:20 AM Roundtable
miss these roundtable discussions led by industry experts and specifically
designed to share ideas and experiences with other attendees. Sit at one table or float from one table
discussion to the next.
9:25 AM – 9:35 AM Welcome and Overview
9:40 AM – 10:40 AM "Who Is The Cultural Traveler?"
Cultural & Heritage Tourism is the fastest growing
the tourism market, generating over 41 Billion Dollars in US
dollars annually. Gain insights on this
segment – who they are and what they expect. Learn how the
U.S. Cultural & Heritage
Tourism Marketing Council is
incorporating valuable partnerships, effective
marketing strategies specifically designed to capitalize on this
market segment as an economic driver, promoting U.S.
cultural and heritage
destinations both nationally and
Speaker: Sheila Armstrong, Executive Director of the
US Cultural & Heritage Tourism Marketing Council
Sheila Armstrong's PowerPoint Presentation
White Paper on The Cultural & Heritage Traveler
10:45 AM – 12:00 PM "Building
Partnerships to Achieve a Shared Vision”
Our communities are as strong as we collectively make
them. Learn who your community partners are and how share resources
and talent to build a shared vision for your tourism program.
Speakers: Stephanie O’Banion, President, Belton Area
Chamber of Commerce;
Elizabeth Regner, Executive Director, Lubbock Arts Alliance;
Nanci Liles, Executive Director, Abilene Convention & Visitors Bureau; and
of Science and History
Elizabeth Regner's PowerPoint Presentation
Nanci Liles' PowerPoint Presentation
12:00 PM – 12:45 AM Lunch
Speaker: Mary Bomar, Former National Park Service Director
12:50 PM – 2:20 PM "Blogging
& Social Networking 101”
Have you been thinking about testing the waters of social
media sites? Not sure how it might fit in to your organization? Perhaps you know
about Twitter, Facebook and blogging, but would like to learn about place-based
social media. This hands-on session will help you "dive” into social
Chay Runnels, Program Coordinator, Hospitality Administration Program at Stephen F. Austin State Univ.-Human Sciences Dept.
Chay Runnels' PowerPoint Presentation
2:20 PM – 2:30 PM Communications
2:35 PM – 3:35 PM "Heritage
Tourism Product Development: How to be Effective in the Local Political
goal of the session is to evaluate the issues and challenges of heritage
tourism development within the context of local politics today. It is important
to understand and to utilize the many different motivations and perspectives
found in Texas communities. The session will explore the question of how
heritage tourism product development can be made to be an effective force in
the local community."
Speaker: Doug Harman, Tourism Consultant
3:35 PM – 4:00 PM Open Mic Q&A
To see the speaker's bio and photo, please click on their name above. For questions, please contact Jennifer Roush
at firstname.lastname@example.org or Jennifer Baker at email@example.com.
Thank you to our sponsors!