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Regional Tourism Workshops - Lufkin - August 4, 2010
8/4/2010
| When: |
August 4, 2010
8:15 AM - 4:30 PM
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Where: |
Courtyard Marriott
2130 South 1st Street
Lufkin, Texas 75901
United States
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Contact:
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Jennifer Roush
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*Location Change - The Regional Tourism Workshop
has been moved to the Courtyard Marriott.
*After 12 noon on August 2nd, please register onsite.
Schedule of Events
8:15 – 8:45am
Networking
Continental
Breakfast & Registration
8:45 – 8:55am
Welcome/Overview of TTIA
8:55 – 10:10am
Blueprint for Success
This session will outline methods, resources and
partnerships that you can use to turn an idea for a tourism project into
reality. Using the Rural Texas Tourism Center in Giddings as a case
study,
Joyce Bise will explain the steps involved in planning and research,
getting
buy-in from stakeholders, and making use of the grants and other tools
and
resources that are available to you from Texas state agencies.
Speaker: Joyce
Bise, Director of Giddings
Economic Development Corp.
10:10 – 10:25am
Networking Break
10:25
– 11:40am
Measuring Results Using Online Tools
In this economic climate, it’s vitally important that you be able to
defend your budget by demonstrating results. Some promotional efforts may be
harder to quantify than others, so we’ll show you how to go beyond the simple
ROI calculations. You’ll learn about a variety of methods and tools that you
can start using right away.
Speaker: Chay Runnels, PhD, Assistant Professor of Human
Sciences and Program Coordinator for the Hospitality Administration
Program, Stephen F. Austin State University
11:45 – 1:00pm
Networking
Lunch and State Agency
Exhibits
1:00 – 2:15pm
Developing Your Brand
Branding is about much more than just a
logo or a tagline. An effective brand can help uniquely define
your community, business or organization. It can also help
you find your position in the marketplace and successfully deliver
your brand to your customers. Dean Conwell and Elizabeth Eddins will guide you through the
branding process Beaumont used to help bring in more people, more
business, more money, and more opportunity. Branding and positioning is about
much more than just a logo or a tagline. This session will show you how to craft a brand that
communicates your identity, value, and purpose.
Speaker:
Dean Conwell, CDME,
Executive Director, Beaumont Convention & Visitors
Bureau; Elizabeth Eddins, Director of Tourism, Beaumont Convention & Visitors Bureau
2:15 – 2:30pm
Networking Afternoon Break
Sponsored by Texas State Railroad
2:30
– 3:45pm
Low-Cost, High Impact
Event Marketing Strategies for your Destination
In this session we will cover strategies and
best practices for event marketing using online tools. We will talk about how to get the word out,
drive attendance up, managing registrations, and strategies for tracking and
meeting/exceeding attendee expectations.
We will also discuss ways to leverage this type of service to encourage
meeting and event planners to choose your destination over others. You can increase room night numbers, increase
citywide attraction and service revenues, as well as, make use of your existing
website and other social media content.
It is possible to do all of this with little or no cost. How to Promote Your Destination with Effective Email Marketing
Speaker: Julie Niehoff, Regional Development Director, Constant Contact
3:45 - 4:00pm
Q&A,
Closing Remarks
Who Should Attend: Local
governments, convention and visitor bureaus, chambers of commerce,
lodging facilities, attractions, restaurants, retail establishments and
others involved in local tourism. Each workshop will provide
information that benefits seasoned industry veterans and industry
newcomers, alike. Attendees will leave with new ideas and practical
tools.
Topics: Each
workshop will be an intense day with industry experts offering
stimulating and information-packed presentations, including the latest
information and innovative tools and
strategies to help Texas communities build and sustain local tourism
success.
Thank you to our workshop series
sponsors:
Thank you to our local sponsors:
  
 
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