June 17-21, 2013
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About Travel & Tourism CollegeTourism professionals from across the Southwest convene for one week on the campus of Texas Woman's University in Denton, Texas for an intensive curriculum of tourism marketing and management courses. This is designed as a 3-year program, with returning students taking 2nd and 3rdyear classes in consecutive years.
Travel & Tourism College instructors are university professors and industry CEOs who bring a wealth of knowledge and expertise to the classroom. The schedule is packed from start to finish with classes, discussion groups and networking events.
Upon successful completion of the 3-year program, graduates will receive the designation of "CERTIFIED TOURISM EXECUTIVE" (CTE). TTC attendance is eligible for 6 TACVB TDM credits per year.
Full tuition rate includes course materials, a private bedroom or shared bedroom with private bath in a dormitory*, breakfast and lunch in the campus dining hall (unless otherwise stated on the schedule), and dinner on nights with evening events.
Why should You attend Travel & Tourism College? Here's what some of our students and their employers have to say:
"We saw an immediate return on our investment from the educational information presented on managing social media. As a result, our marketing has been taken to an entirely new level.”- Paul Schultz, Vice President of Hospitality, Landry’s Hotel Division
"If there is only one educational opportunity that you can attend, I would definitely make it the Travel & Tourism College.” - Edith Fischer, Tourism Director, Brazosport Convention & Visitors Council
"As a small business owner in the Hospitality Industry, attending the Travel & Tourism College was an investment in my business. The question for me wasn't 'can I afford to attend', but rather 'how can I afford not to'.” - Kristi Collier, Welcome Home, Rio Grande Valley
"I was admittedly skeptical of justifying a week-long course and its ability to hold my attention. However, Travel & Tourism College exceeded all expectations. I came back to the office with items I implemented immediately, as well as many other projects and programs that are now within our short and long-term plans. The value of the information learned far outweighs the cost of the program.” -Cristy Morrison, Executive Director, Stillwater Oklahoma Convention & Visitors Bureau
Who should attend?
Any person involved in travel, tourism, hospitality, recreation or a related field who wants to get better at what they do and improve their potential for career advancement. Whether you have been in the job for a week or several years, our Travel & Tourism College is a great way to begin or strengthen your knowledge of sales, marketing, communications and related subjects.
Hilton Garden Inn Denton
3110 Colorado Blvd
Denton, Texas, 76210
TTIA block rate: $84/night
(includes full breakfast)
Cut-off Deadline: May 24, 2013 (unless block is sold
out prior to this date)
To make reservations, call the hotel at 940-891-4700 and ask for the Texas Travel Industry Association
Early bird rate valid through Friday, April 26, 2013
- $900 - Early Bird rate
- $750 - Early Bird rate (no campus housing)
- $1,000 - Early Bird rate - Non-member
- $850 - Early Bird rate - Non-member (no campus housing)
Note: Non-member rates may apply or may be waived if attendee belongs to a cooperating association. For more information, contact Jennifer Roush at email@example.com.
- $1,000 - Regular rate
- $850 - Regular rate (no campus housing)
- $1,100 - Regular rate - Non-member
- $950 - Regular rate - Non-member (no campus housing)
NEW IN 2013: If you are staying in the dorm, you have the option of renting your linens for the week. The package will include two sheets, a blanket, pillow, pillowcase, wash cloth and towel for $15. If you opt to rent linens, please make sure to select this when you register.
OPTIONAL EVENT: Additional fee of $20/person required
Tuesday, June 18 - Optional
Event in Historic Downtown Grapevine - Spend
an evening in Historic Downtown Grapevine. You will learn the powerful
potential of cross-jurisdictional partnerships and product development, as well
as, learn about the Glockenspiel Clock Tower featuring the Would-Be Train
Robbers, Nat Barrett and Willy Majors. You will have a chance to explore
Historic Downtown Grapevine on your own and then enjoy a cook-out dinner with Winetasting
at Cross Timbers Winery.
Additional fee of $20/person required (includes bus transportation,
appetizers on motorcoach, full dinner, and Winetasting 101) Motorcoaches will pick up at the hotel and TWU dorm at 5:00pm to depart for
Cancellation Policy -Full refund until 5:00pm on May 18, 2013. 50% refund until 5:00pm on June 1, 2013. No refunds after 5:00pm on June 1, 2013. This cancellation policy helps us ensure the most accurate counts possible for the event. For questions about this policy, please contact the TTIA office at 512-328-8842.
If you prefer to stay off-campus,you are responsible for obtaining your own housing and breakfast daily during the conference.
*If you stay on-campus, you have the choice of a room with private bath or to share a room with a private bath. Please note, if you opt to share a room, there is no private sleeping areas. The room is one large space with two beds, two desk areas, and one bathroom.
NEW in 2013: We are offering an Alumni Program for those TTC students who have completed three years of course work and their capstone project. The Alumni Program includes special courses specific to Alumni all day Thursday, June 20, 2013, as well as the Thursday evening dinner event. Alumni are also encouraged to audit any of the courses offered on Friday for the Freshman, Sophomore or Senior TTC classes. The Alumni Program is $150.
Class Schedules (as of 3/15/13)
- Roger Brooks, CEO, Destination Development International, Inc.
- Chuck Cureau, Assistant Curator in the Animal Training
Department, SeaWorld San Antonio
- T. Scott Gross, Author, Performance Management Consultant, and Professional Speaker
- Roger D. Hanagriff, Associate Professor in the Department of Agricultural Leadership, Education and Communications, Texas A&M University-College Station
- Bill Lytle, Principal & Co-founder, Brand Champs
- Meredith McKee, Edelman
- Sarah Page, Sarah T. Page Consulting LLC
- Kim Phillips, Vice President/Director, Denton Convention & Visitors Bureau
- Dr. Chay Runnels, Assistant Professor of Human Sciences Hospitality Administration, Stephen F. Austin State University
- Jenifer Sarver, Chief of Staff to Worldwide Vice Chair Karen
Hughes and Director, Public Affairs, Burson-Marsteller, Austin
- Vicky Soderberg, Cygnet Strategies, LLC
- Fran Stephenson, Principal, Step-In Communication
- Kallista Stephenson, Senior Marketing Specialist-Travel, Google
- Susan Sweeney, Best-selling Author, Internet Marketing Specialist and Professional Internet Marketing Speaker
- Pamela J. Sybert, Director of Partnerships for Strong
Communities, University of North Texas
- Ryan Thompson, Founder and CEO, Aria
- Carl Cox, Madden Media
- Juan Tornoe, CMO, Cultural Strategies
- Joe Veneto, Founder and Principal, Opportunities Unlimited
- Helen Vollmer, Edelman
- Melissa Yao Hille, Visit Savannah
WE THANK OUR SPONSORS