8:45 AM - 9:10 AM Overview of TTIA Speaker: David Teel, Vice President, Planning and Development, Texas Travel Industry Association
9:10 AM - 10:00 AM This is Not Your Father's Heritage Tourism In the old days we would just paint a sign that said, "Come see our historic site!" and some people would stop. It is true that heritage tourism focuses on the history of a place but that doesn't mean you have to use antiquated techniques to attract tourists. This session will be a moderated discussion of new and innovative technologies and approaches to increasing site visitation, so bring your best ideas. And who knows - maybe some of those old approaches may turn up again in a new package! Speaker: Terry Colley, Deputy Executive Director, Texas Historical Commission
10:00 AM - 10:45 AM Building a Visitor Survey Plan This session explores ideas of developing a successful visitor survey and approached to collecting information for a community event or general information. Learning more about your customer or in this case a visitor can separate luck from planned success as well as measure economic value related to visitors value in the local economy. This session moves from survey questions that get results, developing a survey plan to determine needed responses and a plan to get those results. You will leave with examples that you can implement in your community and a plan to better know those coming to your community. Speaker: Roger D. Hanagriff, Associate Professor in Agricultural Business,
Texas A&M University-Kingsville
10:45 AM - 11:00 AM Communications Break
11:00 AM - 11:45 AM I Want to Do an Event...Now What? Learn how to take the guess work out of putting on an event. Whether you're a
first-timer or a seasoned pro, this session will provide key strategies, tips
and
ideas that will help make your event a success. From fundraising to
developing
a business plan, from marketing to sponsorships and much more this
session
will equip you with the essentials for managing a well-run, professional
and
successful event. Speaker: TBA
11:45 AM - 12:30 PM Networking Lunch
12:30 PM - 1:30 PM Dessert with the State Agencies
1:30 PM - 2:45 PM Marketing Without Money All of us would like to take our Public Relations game to the next level. Learn the secrets to getting good news storeis that even many seasoned PR pros don't know - and how to do it without breaking the bank! Who better to help you do that than a media insider? Jeff Crilley is an Emmy Award winning TV reporter whose work has aired nationally on The Fox News Channel, CNN, The CBS Early Show, Good Morning America, The Discovery Channel and Court TV. Speaker: Jeff Crilley, Real News Public Relations
2:45 PM - 3:30 PM Hey Big Spender: Facts About Arts Tourism Cultural tourists stay longer, and everyone knows time is money. Learn the characteristics of a cultural tourist and how to attract them to your community. Find out how to qualify for Texas' official Cultural District Designation status and how to access the resources available to your community from the Texas Commission on the Arts. Speaker: Jim Bob McMillan, Deputy Director, Texas Commission on the Arts
3:30 PM - 4:00 PM Q&A, Open Discussion
4:00 PM Adjourned
Who Should Attend: Local
governments, convention and visitor bureaus, chambers of commerce,
lodging facilities, attractions, restaurants, retail establishments and
others involved in local tourism. Each workshop will provide
information that benefits seasoned industry veterans and industry
newcomers, alike. Attendees will leave with new ideas and practical
tools.
Topics: Each
workshop will be an intense day with industry experts offering
stimulating and information-packed presentations, including the latest information and innovative tools and
strategies to help Texas communities build and sustain local tourism
success.
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