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Texas Travel Fair 2016
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Texas Travel Fair 2016

4/25/2016 to 4/26/2016

When: April 25-26, 2016
Where: Embassy Suites Hotel, Conference Center & Spa
San Marcos, TX  
United States
Jennifer Baker



April 25-26, 2016
 Embassy Suites Hotel, Conference Center & Spa
San Marcos, TX

Online Registration is Now Closed

About the Texas Travel Fair

How Travel Fair Promotes Your Destination - click to view the video

TxDOT Travel Division Info Sheet

The TTIA Texas Travel Fair, an annual trade show, is held as part of the Texas Travel Counselors Conference sponsored by the Texas Department of Transportation - Travel Information Division. The travel counselors who attend this event work at Texas Department of Transportation Travel Information Centers, city visitor centers, Texas Parks and Wildlife offices, and Texas Highways magazine. These professionals give guidance to millions of travelers to Texas each year. As part of the training for travel counselors, TTIA members are invited to discuss their destinations, attractions or events during the conference and at the Texas Travel Fair. 

Exhibiting at the Texas Travel Fair gives you the opportunity to meet face-to-face with the travel counselors and educate them on what's new in your destination (i.e. attractions, events, festivals, etc.).  The travel counselors will be divided in groups of two this year and will be assigned a specific booth number to start.  Exhibitors, please have a one page information sheet that talks about what is new in your destination to give each travel counselor. 

  • All awards will be announced at the Stars of Texas Awards Dinner on Tuesday night. The dinner will begin at 6:00pm and the Appreciation Party will follow at 8pm.
  • On Monday afternoon from 1-5pm, exhibitors are encouraged to set up their booths. A networking reception will follow beginning at 6pm.

  • On Tuesday, those exhibitors that were unable to set up on Monday will have a short time to set up their booths, from 8-10am (tentatively), followed by the Texas Travel Fair & Lunch, from 11am to 4pm.
  • There will be a Mail Back Center for the Travel Counselors this year, but there are some restrictions. Each travel counselor will have the ability to fill one box (exact size 18"x18"x18") with items (approx. 30lb weight limit) and have it shipped to their office. Gifts cannot have a value that exceeds $25 each. Please keep these in mind if you plan to bring gift items. Please also note: breakable, heavy, and large items, as well as liquids, are discouraged and will not be shipped to counselors.

  • All events conclude on Tuesday, April 26th following the Appreciation Party.
 Contact Jennifer Baker, Membership & Events Coordinator, at if you have questions.


Registration Rates

Member Early Bird Rate - $395 (Includes 1 booth space and registration for 1 person) (through March 25th)
Member Regular Rate - $495 (Includes 1 booth space and registration for 1 person) (after March 25th)
Additional Person in your booth - $115/person

NOTE: Registrations made after noon on April 1st will not appear on the Bed Down Gift Tag or the program.

Cancellation Policy: Full refund until 5:00pm on March 18, 2016. 50% refund until 5:00pm on April 1, 2016. No refunds after 5:00pm on April 1, 2016. This cancellation policy helps us ensure the most accurate counts possible for the event. For questions about this policy, please contact the TTIA office at 512-328-8842.

Note: All Travel Fair Booth Participants will automatically be a "Tune into Travel" Welcome Gift Sponsor (previously known as the Bed Down Gift). The "Tune into Travel" Welcome Gift is given to all Travel Counselors in attendance. The gift is selected by TTIA and every Travel Fair Booth Participant Organization's Name will appear on the card that accompanies the gift - if registration completed before April 1, 2016. Welcome Gifts will be given to each Travel Counselor at registration.

Exhibitor Packet - CLICK HERE

Hotel Information 

Embassy Suites by Hilton San Marcos Hotel Conference Center  
1001 E. McCarty Lane
San Marcos, TX 78666

TTIA Rate: $139/night (includes breakfast)
Cut-off Deadline:  April 1, 2016 (unless sold out prior)
To make a reservation, please click here or call the hotel at 512-392-6450 and ask for the “TTIA Texas Travel Fair Group Block” rate.

Sponsorship Opportunity

$250 Travel Fair Sponsorship - Stand out while helping us provide the travel counselors with the best possible experience during their conference. A Travel Fair sponsorship is a convenient and special way to show your appreciation to the travel counselors who direct visitors to your area. Just check the $250 Sponsorship box on the Travel Fair registration form.

Schedule of Events
(As of 3/8/2016) Schedule is subject to change

Monday, April 25, 2016
All events held at Embassy Suites San Marcos Conference Center & Spa unless otherwise noted.

1:00pm - 5:00pm TTIA Exhibitor Registration & SetupVeramendi Ballroom

6:15pm - 8:00pm
Networking Reception San Marcos City Park Recreation Hall
Sponsored by San Marcos Convention & Visitor Bureau and Lions Club Tube Rental

Enjoy a night of fun and fajitas on the San Marcos River. Learn to canoe, kayak or
stand up paddle. Demonstrations will be provided by area outfitters. Wear casual
outdoor attire or shorts and water shoes if you plan to paddle-no need for a swim suit.

Buses will pick up at hotel’s main entrance and will run continuous between
the Embassy Suites San Marcos and San Marcos City Park Recreation Hall
from 6:00pm – 6:30pm and 7:30pm – 8:30pm

8:00pm - 11:00pm Hospitality Suite - 2nd Floor
Sponsored by Phillips Entertainment, Inc. and San Marcos Convention & Visitor Bureau 

Tuesday, April 26, 2015
All activities at the Embassy Suites Hotel, Conference Center & Spa, San Marcos, TX.  Breakfast on your own, included in hotel room cost. 

8:00am - 10:00am TTIA Exhibitor Registration & Setup Veramendi Ballroom
8:30am - 10:50am          TTCC General Session - Spring Lake Ballroom 

Examining the Travel Experience (8:30am – 9:45am)
What are potential visitors looking for in a travel destination?  What do they do while on a trip?  
This presentation will look at the latest Texas Tourism research to explore top motivators for 
travel, identify popular travel activities and illustrate why the right travel experience can attract 
higher spending and higher value visitors to your destination and Texas.
Speaker: Nate Gieryn, Tourism Research Manager, Office of the Governor Economic 
Development and Tourism

Create a Traveler Experience - Group Activity (9:45am – 10:50am)
TTCC and TTIA Participants will break into groups to create a “Traveler Experience” itinerary
in an assigned region of the state for a specific type of traveler (family, millenials, multi-generational,
or baby boomers).  Afterwards, some of the 
groups will be called on to briefly review what they
learned and came up with for their 
“Traveler Experience.”

11:00am - 12:15pm
1:20pm - 4:00pm

Texas Travel Fair Veramendi Ballroom

12:15pm - 1:15pm  Texas Travel Fair Luncheon Spring Lake Ballroom
Luncheon sponsored by Amarillo Convention & Visitor Council, Six Flags Over Texas, Traders Village and Destination Central Texas
4:00pm - 5:00pm
Exhibitor Teardown Veramendi Ballroom
6:00pm - 8:00pm Stars of Texas Awards Banquet - Spring Lake Ballroom
Sponsored by Amarillo Convention & Visitor Council

8:00pm - 10:00pm Stars of Texas Appreciation Party - Spring Lake Ballroom and Veranda
Theme:  “A Hill Country Spring” – Wear your favorite Spring attire.
Sponsored by San Marcos Convention & Visitor Bureau, San Antonio Convention & Visitors Bureau,
Phillips Entertainment, Inc., Boerne Convention & Visitors Bureau, Fredericksburg Convention & Visitor 
, Garland Convention & Visitors Bureau, Texas Department of Agriculture and Texas Travel Industry Association

10:00pm - 11:00pm  Hospitality Suite - 2nd Floor
Sponsored by Phillips Entertainment, Inc. and San Marcos Convention & Visitor Bureau  



Travel Fair Host City

Networking Reception Sponsor


Lunch Sponsors


Appreciation Dinner Sponsors




Mail Back Sponsors

Beaumont Convention & Visitors Bureau
Visit Plano 


General Sponsors

Abilene Convention & Visitors Bureau
Visit Baytown
Brady Chamber of Commerce
City of Cedar Park
Denton Convention & Visitors Bureau
Visit El Paso
Forever Resorts - Big Bend
Fort Worth Convention & Visitors Bureau
Frisco Convention & Visitors Bureau
Visit Lubbock
Mansfield Convention & Visitors Bureau
Visit Matagorda County
Mesquite Convention & Visitors Bureau
Midland & Odessa
Port Aransas Chamber of Commerce/Tourist Bureau
Ripley's San Antonio and Grand Prairie
Six Flags Fiesta Texas
Visit Tyler 
Visit Port Arthur


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