Pre-Summit 2016 Session: Be Your Own Best Advocate!
October 9, 2016
Pre-Summit Session: Leveraging Communications to Impact Public Policy
Be Your Own Best Advocate!
October 9, 2016 - 2:00pm-5:30pm
Register for this Special Pre-Summit Session Above
Session limited to 40 participants
Leveraging Communications to Impact Public Policy
Lawmakers and leaders at all levels make decisions on a regular basis that have the potential to impact you, your community, your organization and your industry. An effective advocacy plan can help you influence their decisions and achieve your policy goals. An effective advocacy plan requires an effective story. In this workshop, Jenifer Sarver will help you develop and hone your story, and build the communication skills necessary to identify the right audience, the right message and the right communications vehicles to deliver it. The session will include an overview of advocacy communication strategies, an investigation into the fundamentals of effective communication and a review of tangible tools and techniques to build and deliver your story. We will also discuss the importance of building and sustaining relationships with key policymakers and how you can become an asset to them by becoming a trusted resource and telling the story of the impact of travel and tourism on local economies, communities and citizens.
Speaker: Jenifer Sarver, Principal, Sarver Strategies
(Open to all Summit attendees. Space is limited, additional $99/person fee required)
Note: this session is in addition to registration for Texas Travel Summit and space is limited
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