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DMO Empowered 2.0 For Executives October 2017
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DMO Empowered 2.0 For Executives October 2017 Export to Your Calendar


When: October 4, 2017
Where: Arlington, Texas  
United States
Jennifer Roush

Phone: 5123288842

Registration Information
Online registration is available until: 10/4/2017
DMO Empowered 2.0

A Program Designed by DMOs for DMO Executives

TTIA is proud to offer the new 2017 edition of the highly-rated DMO Empowered educational program designed to improve the DMO’s relevance, influence, and staying power. This advocacy program helps DMOs build advocates in their community.

>>Register by clicking the link above<<
Limited to the first 30 DMO executive registrations ONLY.

Promote your products or services to these decision-making DMO executives!

Sponsorship Opportunities

DMO Empowered 2.0 is TTIA's brand-new program designed specifically for DMO Executives to help them improve relevancy and strengthen presence in their community. This is a continuation of the original DMO Empowered program, but offers new content making it perfect for new and former program participants.

The new 2.0 program will provide the DMO Executive with the necessary tools essential to develop a new, or improve their existing, advocacy plan and to learn new methods of implementation. In today's world, a successful DMO advocacy plan is a must.

As a participant in this program, you will:
  1. Learn how to create, update, and move your own advocacy plan forward.
  2. Learn how to influence without authority.
  3. Learn new ways of developing and interacting with stakeholders.
  4. Walk away with an updated version of your DMO advocacy plan and different ways to implement it.

Why should you attend? What problem does this program solve?

DMO Empowered 2.0 solves the most common issue DMOs face: How to have influence in your community to get the support your organization needs to strengthen travel and tourism in your community. DMO’s are always in a position of needing to influence their stakeholders, city officials and citizens, but have no authority over them. This program will teach you ways to influence your stakeholders to make a positive impact.

What’s the difference between DMO Empowered 2.0 and the original DMO Empowered program?

In the original program, attendees were taught the importance of their position in their community, the importance of local advocacy, and how to translate their statistics into a language their city officials, stakeholders, and citizens can understand. Attendees returned to their office with their own advocacy plans. In the 2.0 version, attendees will learn how to actually put their advocacy plan into action and how to develop influence in their community.

Why should I return for DMO Empowered 2.0 if I attended the original program?

This is new content. In the original program, you created your own advocacy program, but we didn’t take that next step of implementing your plan. At DMO Empowered 2.0, you will learn additional methods of influencing city officials and stakeholders in your community and how to implement your advocacy program.

What is the number one benefit I will receive by attending?

You will create an updated advocacy plan and will leave with the tools to implement the plan as soon as you return to your city. Gain confidence and learn how to speak up for what you need to promote travel to your community. Create community support for your DMO and communicate the value you provide. Learn new ways to influence city officials, stakeholders, hotels, restaurants, retail, attractions, museums, and influential citizens.

Shari Lee

Don’t just take our word for it. Here’s what attendee Shari Lee, General Manager and Vice President of Conventions at Visit Tyler, has to say about her experience attending DMO Empowered:

“I am very happy to say that I attended the DMO Empowered program.  At the time that I attended the class, our budget season in Tyler was just beginning and I was asking for additional funding.  I was in need of specialized training to help with my presentation to the city.  Because the class was well-structured and informative, I was able to create a presentation full of facts that provided a clear picture of success for our organization. The amount of funding that I asked for was granted by the city.  I am very grateful for the preparation that the DMO Empowered Program gave me.  It is definitely the best class that I have taken in my 22-year career. I highly recommend it to all my industry friends.”

Program Details:

This program is only open to DMO executives and is limited to the first 30 executives on a first-come, first-served basis.  

The 2017 DMO Empowered 2.0 program will take place in one day and the cost is $395/person. 

Cancellation Policy: Deadline for full refund is 5 p.m. on September 1. Deadline for 50% refund is 5 p.m. on September 8. No refunds after September 8. 


Wednesday, October 4, 2017

Registration - 8:30am - 9:00am

Sessions - 9:00am - 4:30pm

For the full schedule: Click Here

Hotel Information:

   Sheraton Arlington Hotel
   1500 Convention Center Dr
   Arlington, TX 76011
   TTIA Rate: $169/night (single/double)
   Cut-off Deadline: Friday, September 8, 2017 (unless sold out prior to this date)
   To make a reservation, go to:
   or call 800-442-7275 and ask for the “2017 TTIA Texas Travel Summit” rate.

Past Attendee Statements 

- "The program kick started and helped re-focus what is necessary to be a true DMO leader.”

- “Best educational two and a half days I have ever experienced in our industry.”

- "This program showed me new ways of doing my job and tested my creativity. Thanks, TTIA."

- "I enjoyed the learning environment and appreciated the small groups and camaraderie."


DMO EmpoweredNot a DMO executive, but interested in learning how to build advocacy in your destination? You should register for DMO Empowered for Staff, designed specifically for you. Click here for more information.


For questions, please contact Dan Decker, Chief Operating Officer, at or Jennifer Roush, Sr Director of Operations and Events, at


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