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DMO Empowered 2.0 May 2017
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DMO Empowered 2.0 May 2017 Export to Your Calendar

5/16/2017 to 5/18/2017

When: May 16-18, 2017
Where: Best Western Premier Bryan/College Station
1920 Austin's Colony Parkway
Bryan, Texas  77802
United States
Jennifer Roush

Phone: 5123288842

Registration Information
Online registration is available until: 5/16/2017

May 16-18, 2017

TTIA is proud to offer the new 2017 edition of the highly-rated educational program designed to improve the DMO’s influence and staying power in their community.

This program is designed by DMOs for DMO executives.

Register by Clicking Here!
Limited to the first 30 DMO executive registrations ONLY.


- "The program kick started and helped re-focus what is necessary to be a true DMO leader.”

- “Best educational two and a half days I have ever experienced in our industry.”

- "This program showed me new ways of doing my job and tested my creativity. Thanks, TTIA."

- "I enjoyed the learning environment and appreciated the small groups and camaraderie."


TTIA has partnered with the Texas Association of Convention and Visitor Bureaus (TACVB) to ensure the most powerful program for DMO Executives.

DMO Empowered 2.0 is TTIA's brand-new program designed specifically for DMO Executives to help them overcome the various roadblocks to achieving an ongoing successful local advocacy program. This is a continuation of the original DMO Empowered program and is perfect for new and former program participants.

The new 2.0 program will provide the DMO Executive with the necessary tools essential to continually develop and improve their existing, or new advocacy plan and to learn new methods of implementation. In today's world, a successful local advocacy plan is a must.

DMO Empowered was created because TTIA and its board of directors understand the success of the Travel Industry begins in its individual communities. It is important that each DMO has the full understanding and support of its elected officials, city officials, stakeholders, and citizens. 

  As a participant in this program, you will:
  1. Learn how to create, update, and move their local advocacy plan forward.
  2. Learn how to influence without authority.
  3. Learn new ways of interacting with stakeholders.
  4. Walk away with an updated version of your own advocacy plan and different ways to implement it.

“The course made me see that even with years of experience, we all have the same problems and have to constantly have a proactive plan with our advocates, partners and staff. I felt privileged to be in the first DMO Empowered class, to be able to learn from giants in the industry and to be alongside such a seasoned group of Texas tourism professionals.

Program Details:

For the schedule of events, Click Here.

This program is only open to DMO executives and is limited to the first 30 executives on a first-come, first-served basis

The 2017 DMO Empowered 2.0 program will take place in one session over an instructional 16-hour period. Registration is now open and the cost is $675/person.

Cancellation Policy: Deadline for full refund is 5 p.m. on April 21. Deadline for 50% refund is 5 p.m. on April 28. No refunds after April 28.

Hotel Information:

Best Western Premier Bryan/College Station
1920 Austin's Colony Parkway
Bryan, TX 77802
TTIA Rate: $95/night
Cut-off Deadline: 12Noon on May 8, 2017 (unless block is sold out prior)
For reservations: Call the hotel at 979-731-5300, press 3, and ask for the “TTIA” or “Texas Travel Industry Association” rate.

For questions, please contact Jennifer Roush, Sr Director of Operations and Events, at



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