Learn how to connect with your audience in today's world at Summit
Wednesday, September 21, 2016
Audience Connection and Conversion in Today's World
a panel discussion with industry experts
Having trouble cutting through the clutter to reach your target market? Not satisfied with your conversion rate?
Join us at the Texas Travel Summit for a panel discussion that will bring to light the new spectrum of "methods" that are critical to reach the right audience at the right time AND provide metrics on their level of interest, engagement and conversion to action. The panelists will demonstrate how Advanced TV is hand-held, how targeted groups can be identified and geo-fenced by mobile, as well as the result when print and digital collide. A key element of these discussions will summarize what Customer Relationship Management (CRM) means today and tomorrow.
Moderator: Steve Atkins, President, The Atkins Group
Panelists: Carlos Casas – De La Garza, Sr. Account Executive, Q1Media; Esther Chung, Director of Digital Strategy, The Atkins Group; Ben Van Horn, Digital Sales Manager, Spectrum Reach; Beth West, Meredith Corporation