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Marketing Cooperatives
TTIA's Marketing Programs
in cooperation with Madden Media
TTIA Members are able to participate in several members-only marketing programs, including the See Texas First Integrated Marketing Program, the new Digital Storytelling Bundles and the Facebook Fan Generation Co-Op.

"See Texas First" Integrated Marketing Program - The See Texas First co-operative opportunities combine print and online promotion to deliver branding and direct response throughout the spring and fall.  The program includes a High-Impact Newspaper insert targeted to select households in Texas and contiguous states, providing TTIA members with direct access to travelers. Typically, the program generates in excess of 300,000 responses. Written in "advertorial" form, the insert allows participants to send exactly the message they want. A response card generates direct inquiries from potential visitors. A bonus distribution goes to AAA travel advisors.  In addition, visitors & subscribers receive eBlasts and eZines that reach best-match subscribers who have asked to receive ongoing travel updates.  For more information, click here.

Digital Storytelling Bundles - Using Amplified storytelling, Prospecting and Retargeting Banner Ads, and Search Engine Marketing,participants receive a cohesive, full-spectrum program that reaches travelers at all points of the conversion process. Each customized package provides: Comprehensive strategic planning and extensive research to identify key audiences and targets; Customizable program tailored to each destination; Creative execution of long-form articles, banner ads, and keyword campaigns; Significant trackable increase of website traffic; Daily optimization of all campaign elements to maximize performance; Detailed monthly reporting of all key performance indicators; Ongoing communication and consultation. Click here for more.

Search Engine Marketing Cooperative Program - Search drives about half of the traffic to travel-related websites, and no form of outreach is more immediate. Reap the rewards of search engine marketing (SEM) with this co-op which provides an easy and 100 percent risk-free way for TTIA members to expertly perform search engine marketing. Click here for more information on the 2017 program.
For more information on these cooperative programs, contact Daryl Whitworth with Madden Media at

For more information on other marketing opportunities offered through the Texas Travel Industry Association, contact Dan Decker, Chief Operating Officer at

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