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Marketing Cooperatives
TTIA's Marketing Programs
in cooperation with Madden Media
TTIA Members are able to participate in the members-only marketing programs, See Texas First Integrated Marketing Program.

"See Texas First" Integrated Marketing Program - The See Texas First co-operative opportunities combine print and online promotion to deliver branding and direct response throughout the spring and fall.  The program includes a High-Impact Newspaper insert targeted to select households in Texas and contiguous states, providing TTIA members with direct access to travelers. Typically, the program generates in excess of 300,000 responses. Written in "advertorial" form, the insert allows participants to send exactly the message they want. A response card generates direct inquiries from potential visitors. A bonus distribution goes to AAA travel advisors.  In addition, visitors & subscribers receive eBlasts and eZines that reach best-match subscribers who have asked to receive ongoing travel updates.  For more information, click here.

For more information on these cooperative programs, contact Daryl Whitworth with Madden Media at

For more information on other marketing opportunities offered through the Texas Travel Industry Association, contact Dan Decker, Chief Operating Officer at

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