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Media Showcase 2014


March 25, 2014
Austin Convention Center - Rm 12, 4th Level

By Invitation Only

Keynote Speaker

Terry Berggren
Director of Destination Marketing
Ruf Strategic Solutions

"Big Data and the rise of the Data Artisan: 
Where the science of successful marketing happens"

Terry Berggren, Director of Destination Marketing for Ruf Strategic Solutions, will give us his insight and point of view on BIG DATA as it relates to the travel and tourism industry and the marketing efforts of Texas Tourism. Starting with a bird’s eye view of BIG DATA, Terry will refine his scope down to the state-level data to show what it reveals about the state’s marketing landscape. From there, Terry will narrow his scope even further down to the CVB-level data to ultimately show how demographics, lifestyles, media preferences and buying behaviors become actionable and market-worthy with a precisely focused approach.


Nelson Gumm
AJR Media Group

Jodie Burlog Schafer
National Travel Director
Midwest Living & Meredith Travel Marketing


Layton Han
Adara Media




John Hudak
Publisher & Editor-in-Chief
Madden Media



11:30am-11:35amWelcome and Overview by TTIA

Terry Berggren, Director of Destination Marketing, Ruf Strategic Solutions

Nelson Gumm, Co-Founder and CEO, AJR Media Group

Jodie Burlog Schafer, National Travel Director, Midwest Living &
Meredith Travel Marketing

Layton Han, CEO, Adara Media

John Hudak, Publisher & Editor-in-Chief, Madden Media

Closing Remarks

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