Print Page   |   Your Cart   |   Sign In   |   Register
Media Showcase 2014

 

March 25, 2014
11:30am-1:30pm
Austin Convention Center - Rm 12, 4th Level

By Invitation Only



Keynote Speaker

Terry Berggren
Director of Destination Marketing
Ruf Strategic Solutions

"Big Data and the rise of the Data Artisan: 
Where the science of successful marketing happens"

Terry Berggren, Director of Destination Marketing for Ruf Strategic Solutions, will give us his insight and point of view on BIG DATA as it relates to the travel and tourism industry and the marketing efforts of Texas Tourism. Starting with a bird’s eye view of BIG DATA, Terry will refine his scope down to the state-level data to show what it reveals about the state’s marketing landscape. From there, Terry will narrow his scope even further down to the CVB-level data to ultimately show how demographics, lifestyles, media preferences and buying behaviors become actionable and market-worthy with a precisely focused approach.

Presenters

Nelson Gumm
CEO
AJR Media Group






Jodie Burlog Schafer
National Travel Director
Midwest Living & Meredith Travel Marketing



 

Layton Han
CEO
Adara Media

 

 

 

John Hudak
Publisher & Editor-in-Chief
Madden Media


 



Schedule

11:30am-11:35amWelcome and Overview by TTIA

11:35am-12:00pm
Terry Berggren, Director of Destination Marketing, Ruf Strategic Solutions

12:00pm-12:20pm
Nelson Gumm, Co-Founder and CEO, AJR Media Group

12:20pm-12:40pm
Jodie Burlog Schafer, National Travel Director, Midwest Living &
Meredith Travel Marketing

12:40pm-1:00pm
Layton Han, CEO, Adara Media

1:00pm-1:20pm
John Hudak, Publisher & Editor-in-Chief, Madden Media

1:20pm-1:30pm
Closing Remarks

Association Management Software Powered by YourMembership  ::  Legal