|Texas Travel Summit 2012 - Keynote Speakers|
Peter Yesawich, Vice Chairman, MMGY GLOBAL
Peter C. Yesawich is vice chairman of MMGY Global, America’s
leading marketing, advertising and public relations agency serving
travel, leisure and lifestyle clients. The agency represents clients in
every category of the travel industry through seven offices across the United States, Canada, Mexico and Europe.
Peter is regarded as one of the most respected and insightful sources on the habits and preferences of American travelers. He is a frequent commentator on travel trends in publications such as The New York Times, The Los Angeles Times, The Wall Street Journal, USA Today, Time, Newsweek and Business Week, and has been featured on CNN, CNBC, MSNBC,BBC World and National Public Radio.
Peter leads all of MMGY’s efforts in consumer insights. Peter is the recipient of the World Travel Award from the American Association of Travel Editors, The Albert E. Koehl Award from the Hospitality Sales and Marketing Association International (HSMAI) and the Silver Medal from the American Advertising Federation.
Adam Sacks, Founder & President, Tourism Economics
Adam Sacks is the founder and President of Tourism Economics, an Oxford Economics company dedicated to quantitatively-based consulting to the tourism sector.
Over the past sixteen years, Adam has worked with hundreds of tourism destinations and companies around the world.
He is an authority on measuring the economic impact of tourism activity–both for the broader visitor economy and for specific events and investments. He has conducted a broad range of analysis of tourism investment policies, the effects of proposed entry procedures, tourism taxation, and destination marketing strategies. He has provided numerous destinations with analysis on market positioning and emerging opportunities.
Adam has advised multi-national hotel chains, airlines, aircraft manufacturers, theme parks, resort developers, and retail operators on current and future market opportunities. He regularly presents to corporate strategic planning teams on the threats and opportunities facing their businesses within the projected travel and economic climate.
Adam is a frequent conference speaker on issues related to tourism market analysis, the economic impact of tourism and travel-demand forecasting He also has presented tourism impact results to governments around the world. He is a member of the US Department of Commerce Travel &Tourism Advisory Board.
Mike Walsh, Founder and CEO of Tomorrow
Founder and CEO of Tomorrow, a consumer innovation research lab, Mike Walsh advises some of the world's leading brands and corporations on what's coming next in their industry. Author of the best seller FUTURETAINMENT, he is a leading authority on the intersection of emerging technologies, consumer behavior and fast growth markets. Constantly traveling the world for the best ideas, he distils the most relevant insights into tailored keynotes that allow any audience to not only understand, but also start to inﬂuence the future direction of their industry. Rather than focusing on the distant future, Mike focuses on the next five years - scanning the near horizon for disruptive technologies and consumer innovations on the verge of hitting critical mass - then translating these into usable business strategies.
Publisher of the ‘Disruptive Future’ blog read by thousands of professionals in the media and entertainment space, Mike's unique insights and operating experience in emerging markets re breakthrough innovation and business transformation, makes him an expert on the growing influence of consumers in BRIC countries. Mike’s new book, The Divergence (published 2012), charts the rise of online consumers in these emerging markets and shows that tomorrow's Web will be radically different to conventional Western models requiring entirely new engagement strategies. His views have appeared in a wide range of international publications including Business Week, Forbes and Wallpaper Magazine.
Stewart Hill, Senior Vice President, Media Strategy, MMGY Global
Stewart Hill is the Senior Vice President of Media Strategy for MMGY Global. He is responsible for all media research, planning and buying for MMGY Global. He has worked at several agencies in his career, including Carat in the
UK, and McCann Erickson in Atlanta. Client experience includes work with Hilton Caribbean Resorts, Mexico Tourism Board, St. Petersburg Clearwater CVB, The Breakers Palm Beach and Newport Beach CVB.
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TTIA Travel & Tourism College 2017
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