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TTC Recommended Books List
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Recommended Reading List
The following are recommended reading for students of Travel & Tourism College.

If you would like to add your recommendation to one of the books listed below
or submit a book to the recommended reading list, please email Janice Langlinais at janicel@ttia.org.
 
TITLEAUTHORRECOMMENDED BY:
It's Your Ship: Management Techniques 
from the Best Damn Ship in the Navy
Captain D. Michael AbrashoffClancy Hardin
Invisible
T Scott Gross
Paul Serff
Whale Done!: The Power of Positive Relationships Kenneth Blanchard Ph.D.,
Thad Lacinak, Chuck
Tompkins and Jim Ballard 
Jennifer Roush 
Millennial Rules   T. Scott Gross T. Scott Gross 
Your Town: A Destination - The 25 Immutable Rules of Successful Tourism Roger BrooksRoger Brooks
How to Win Friends and Influence People   Andrew CarnegieJenifer Sarver 
The Elements of StyleStrunk & White  Jenifer Sarver 
Decide  Steve McClatchy Kendra Wright 
All Business is Show Business
Scott McKain
Paul Serff
Positively Outrageous Service 
T Scott Gross
Paul Serff
Practically Radical 
William Taylor
Paul Serff
The Tipping Point 
Malcolm Gladwell
Paul Serff
The 21 Indispensable Qualities of A Leader John MaxwellDiann Bayes
Good To Great 
Jim CollinsPaul Serff, Janice Langlinais
Developing the Leader Within You John MaxwellDiann Bayes
Hot Flat and Crowded 
Thomas Freedman
Paul Serff
Made to Stick Chip and Dan HeathPaul Serff
Free, the Future of a Radical PriceChris Anderson Paul Serff
The Thank You Economy Gary VaynerchukPaul Serff
The Outliers Malcolm GladwellPaul Serff
Little Big Things Tom PetersPaul Serff
Crucial Conversations: Tools for 
Talking When Stakes Are High
Kerry Patterson, Joseph Grenny, Ron McMillan, Al Switzler
Janice Langlinais
EntreLeadershipDave RamseyDiann Bayes
The OZ Principle Roger ConnersPaul Serff
This Used to be USThomas FriedmanPaul Serff
The Pursuit of WOWTom PetersPaul Serff
It's Not What You Sell, It's What You Stand For
Roy SpencePaul Serff
Re-Imagine
Tom Peters 
Paul Serff
Overbooked
Elizabeth Becker
Paul Serff
Fish! Tales: Real-Life Stories to Help You 
Transform Your Workplace and Your Life
Stephen C. Lundin, John 
Christensen, Harry Paul, 
Phillip Strand, Harry Paul
Paul Serff
Give’em the Pickle
Robert Farrell
Paul Serff
Emotional Branding
Marc Gobe
Paul Serff
Dream Society
Rolf JensenPaul Serff
Micro Branding
T Scott Gross
Paul Serff
David and GoliathMalcolm GladwellPaul Serff
Brand AmericaSimon AnholtPaul Serff
StartJon AcuffDiann Bayes
Disruption:  Destination Marketing in the Post-Advertising AgeRyan ThompsonDiann Bayes
Lean InSheryl SandbergDiann Bayes
QuitterJon AcuffDiann Bayes
Destination Leadership for BoardsBill GeistDiann Bayes
Community Leadership 4.0Carolyn CorbinDiann Bayes
Start with WhySimon SinekDiann Bayes
Live First, Work SecondRebecca RyanDiann Bayes
The Five Dysfunctions of a Team
Patrick LencioniJanice Langlinais
Invisible Sale
Tom Martin
Sheila Scarborough
Think Like a Rock Star
Mack CollierSheila Scarborough
Social Media ROI
Olivier BlanchardSheila Scarborough
Content Rules
Ann Handley & CC ChapmanSheila Scarborough
Jab, Jab, Jab, Right Hook
Gary VaynerchukSheila Scarborough
Resonate
Nancy DuarteSheila Scarborough
Presentation Zen
Garr ReynoldsSheila Scarborough

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