2019 Texas Travel Alliance Webinar Series
To sign up and receive a recording of a webinar below, click "Register" above.
TTIA Members: Included with membership
Cancellation Policy: There are no refunds on webinar registrations.
All registrants will receive the webinar recording after the session, usually on the same business day.
For questions, please contact Jennifer Roush at JenniferR@ttia.org.
Growing Your Media Footprint Through Connections and Creativity
Connected and connectivity are buzzwords we live and breathe by…but have you stopped to think how you can use connections from your daily life to further your business/ organization within the tourism marketing sphere?
Raise your awareness of how you can follow through on daily connections to reach work goals. In this workshop, we’ll talk about the www (wild, wonderful world) we live in and how to maximize PERSONAL connections. These connections can help you craft a better promotion message to reach a bigger audience, whether it be through media outlets, social media or personal word-of-mouth.
Speaker: Marika Flatt, Travel Editor/ Associate Editor, TEXAS Lifestyle Magazine. A unique breed, Marika Flatt sits on both sides of the fence: She’s been a publicist for 22 years, owning her own PR firm for 17 years and, on the press side of the fence, been a travel writer for 17 years.
Marika is a past-president of Women Communicators of Austin, serves as an Expert for Independent Book Publishers Association (IBPA), is listed on Twitter’s Women in Publishing (#womeninpublishing) and has served on the selection committee for the Texas Book Festival.
She has been a travel writer for over a decade and serves as the Travel Editor for Texas Lifestyle Magazine. Also, Marika can be heard on the statewide NPR show “Texas Standard”, giving her Weekend Trip Tips. Marika is the proud parent of three kids (with husband, Doug, who is COO).
Learn more about Marika at www.prbythebook.com or www.texaslifestylemag.com.
What You Need to Know About the New Overtime Rules
The Department of Labor's (DOL) much-awaited changes to the "white collar" overtime regulations are here and will take effect on January 1, 2020. Join Cassandra Wilson PHR, SHRM-CP, Senior HR Consultant, Employer Flexible for this webinar that will help you understand the new rules and put together a strategy for compliance.
Speaker: Cassandra Wilson, PHR, SHRM-CP, Senior HR Consultant, Employer Flexible
Cassie is a PHR and SHRM-CP certified HR Professional. Cassie’s role at Employer Flexible allows her to proactively consult with leadership teams to evaluate HR needs and improve processes. She partners with her clients to support in the areas of performance management, talent management, culture development, compensation and benefits, training, and compliance.
Best Practices for Hosting Content Creators in Your Community
Are you looking for the right influencers to host in your destination, but think you don’t have the funds to do so successfully? Learn the in’s and out’s of how two Texas DMO’s host influencers all year long to promote their destinations. Visit Frisco’s Wesley Lucas and Visit Plano’s Millerann Moya will present best practices for hosting content creators. And joining the DMO duo, Jessica Serna, creator of My Curly Adventures, will discuss tips on how to best work with travel influencers, even with limited budgets.
My Curly Adventures
Wesley Lucas, Communications Manager, Visit Frisco
Wesley is no stranger to the Texas tourism industry. She began her career in destination marketing in 2006, right out of high school, when she interned with the Abilene CVB. That summer, she fell in love with tourism and sharing the stories of her hometown. Since then, she’s worked at Visit Lubbock, the Grapevine CVB and since 2016, has been with Visit Frisco. As Communications Manager, Wesley manages the Visit Frisco social media accounts, media relations, editorial content and website content. In 2017, she was recognized as one of Destination’s International 30 under 30. In her spare time, Wesley enjoys spending time with her husband, Tyler and their son, Warren, fishing at the family ranch, traveling or cheering on the Texas Tech Red Raiders.
Millerann Moya, Senior Marketing Specialist, Visit Plano
For the past 8 years, Millerann Moya has served as the Senior Marketing Specialist for Visit Plano and Plano Event Center. In a nutshell, Millerann manages Visit Plano’s website, digital marketing and public relations efforts, and also writes Visit Plano’s blog and editorial content. Millerann created the Plano Insiders program to feature Plano’s attractions and unique eats via content created from hosted influencers, journalists and content creators.
Millerann is a Texas Tech graduate and holds her Texas Travel Industry Association Certified Tourism Executive designation, as well as the Texas Association of Convention & Visitor Bureaus Texas Destination Marketer designation. She also serves as the Visit DFW Content Task Force Chair. Millerann is a proud native Texan, married her high school sweetheart and has two little boys. In their free time, they like to explore DFW, check-off travel bucket list destinations, cook and be outdoors.
Jessica Serna is the Content Creator of My Curly Adventures, a travel brand that inspires Texans with a 9-5 to live a travel lifestyle by sharing fun trips close to home. Her career as a blogger started while she had a 9-5. While she wanted to travel the world, she didn't have much time off with her job. Instead she "traveled the world in Texas' by visiting the wine country of Fredericksburg, English gardens of Weatherford, the sand dunes of Monahans, and more all within in her state. These weekend trips soon gained popularity as people wanted to know more about these destinations and her blog bloomed from that. She has worked with over 50 local and international hotels and tourism boards over the past year alone to share destinations with her audience. Jessica shares how content creators of all sizes can create a travel brand and work with tourism boards, hotels, and brands.
What is a Strategic Plan and why do I need one? This webinar will explore what a Strategic Plan looks like, the process to create one and successfully implement and track the plan.
Speaker: Dan Decker, President and CEO, Texas Travel Industry Association
Daniel J. Decker has been a part of the US travel industry for the past 36 years. He is the President & CEO for the Texas Travel Industry Association (TTIA). In his role, Dan focuses on advocacy and education for its members, growth strategy management and value-added member opportunities that increase an already strong TTIA.
In February 2016 he retired from a successful 26-year, to the day, career at SeaWorld Parks and Entertainment spending more than half of his life with the company. Dan served as President for SeaWorld® and Aquatica™ Waterpark and Discovery Point in San Antonio, a position he held from September 2004 to February 2016. He was responsible for the daily operation of the world’s largest marine life park, as well as strategic planning and marketing for the park’s long-term growth. During his 12 years as president he grew the park’s profit substantially by adding rides, shows, events and animal attractions while caring for the safety of its team members, animals and guests, leading a dedicated, passionate and purpose driven staff of more than 3,000 team members. Prior to that appointment, he was the Corporate Director of Operations and Executive Assistant to the president and chairman of the board for the Busch Entertainment Corporation, an Anheuser-Busch company. He served 10 years as General Manager of Grant’s Farm, the Busch Family ancestral home, a family entertainment and zoological park in St. Louis operated by Anheuser-Busch. Prior to that, Decker held leadership positions in human resources, park operations and culinary operations at SeaWorld San Diego. Before his SeaWorld / Anheuser-Busch career Dan was a leader in front office and guest service operations for resort hotel’s in San Diego, California, Jackson Hole Wyoming and Santa Fe, New Mexico.
Content Marketing Strategies
This webinar will provide an overview of Hearst Texas, explore the current content landscape in the Travel Industry, then take a deeper dive into content strategies, and review case studies and examples, finishing with a Q&A session.
15-30 minute consults will be available at a later date to deep dive into your current content marketing strategies and how Hearst can help individual members.
Speakers: Courtney Eberts, Creative Strategist and Bently Dye, Digital Sales Manager - Strategic Accounts and Agencies, Hearst Texas
Courtney is the Creative Strategist for Hearst Texas and been with the company for over 3 years. She specializes in helping brands tell their stories through native and interactive storytelling within multiple industries, including travel, and constructs multi-media plans that begin with branded content. She has an Australian Shepard named Cam, and when she isn’t working she competes in target archery competitions nationwide.
Bently is the Digital Sales Manager for Strategic Accounts and Agencies for Hearst Texas. He brings to Hearst Texas his experience as a Marketing and Media Executive with a proven record of success in defining and executing highly successful digital marketing initiatives and integrating digital with traditional marketing programs, strengthening revenue, margin, and competitive advantage. His deep knowledge of, and passion for, the ways digital marketing avenues transform customer interaction, the creative advertising process, business development, lead generation, and the marketing function are all assets to be leveraged to benefit our clients.
Unexpected Allies: The Power of Coalitions
Join us for a webinar to take a look at the Texas Coalition for State Parks, and its successful advocacy effort during the 86th Legislative Session to get Prop 5 on the ballot this fall. Prop. 5 will ensure that the dedicated funding from the Sporting Goods Sales Tax consistently makes its way to the Texas Parks & Wildlife Department and the Texas Historical Commission, ensuring a steady stream of funding for these important Texas treasures. On November 5th, Texas voters will get to show their support for our parks and historical sites – learn more about how this effort made its way to the ballot, and what lessons you can take back to your organization.
Speaker: Jenifer Sarver, Principal, Sarver Strategies
Jenifer has nearly two decades of experience in media relations, crisis communications, speech-writing, coalition building, and media and presentation skills training. Her career has spanned the corporate, nonprofit and political worlds, helping clients develop messages that will resonate with their core audiences and create strategies for effectively delivering those messages through the appropriate communications channels.
Jenifer teaches courses on public speaking, advocacy communications, speech-writing, storytelling and confidence in communication, among other topics. She has been a guest lecturer at UT Austin, Concordia University, American University and UT Dallas, among other institutions. She has taught at the Yale Women’s Campaign School. She regularly presents at conferences and delivers keynotes remarks. She has conducted international training in Kenya, Tunisia, Kazakhstan and Australia.
Thank you to our Presenting Webinar Sponsor