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Travel e-Symposium 2020
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The Travel e-Symposium is a virtual education event featuring the latest in marketing, sales, and leadership topics.

 Export to Your Calendar 10/7/2020 to 10/14/2020
When: October 7 and 14, 2020
Where: Texas
United States
Contact: Jennifer Roush

Online registration is available until: 10/7/2020
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ABOUT the TRAVEL e-SYMPOSIUM                                                                 

The Travel e-Symposium is a new, virtual event for travel and tourism professionals. Join us on October 7 and 14 for two half-day sessions covering the latest in marketing, sales and leadership in a COVID era from industry-leading experts. This event is specifically designed for sales, marketing, and leadership professionals within your organization. 



Registration rates are Pay What You Can...
We understand that not everyone may be able to afford an educational symposium at standard registration rates under the economic strain of our current circumstances. However, we do not want any member to miss out on valuable professional development, so please consider registering at a level you or your organization can manage.
Your Texas Travel Alliance depends on your financial support, so that we may continue to serve as your leading advocate for travel & tourism in Texas. We have varying registration rates to help us cover the cost of providing this content for you and your team. We thank you for your support!


  • Option A: Travel e-Symposium - $500
  • Option B: Travel e-Symposium - $250
  • Option C: Travel e-Symposium - $100
  • Option D: Travel e-Symposium - $50
  • Option E: Travel e-Symposium - $0
  • For other amounts, please email

*Registration includes all virtual educational sessions on October 7th and October 14th.

*Those in the Re-certification program can receive 6 education credit hours by attending all six sessions.

SCHEDULE OF EVENTS                                                                                       

Schedule of Events - subject to change

October 7, 2020

1:30pm – 1:40pm Texas Travel Alliance Welcome
Dan Decker, President & CEO, Texas Travel Alliance

1:45pm – 1:50pm Sponsor Presentation

1:50pm – 2:30pm How to Keep Relevant for Current and Emerging Target Audiences
The world and your audiences are changing. How can you keep up and stay relevant in the landscape that we’ve never experienced before? Learn tips and tricks on how to stay engaged and top-of-mind using social media to leverage and communicate with your current and future travelers.
Speaker: Liz Mabe, Director of Digital Marketing, Discover Puerto Rico (Click for Bio: Liz Mabe)

2:30pm – 2:45pm Break

2:45pm – 3:45pm
Tourism Market Trends
William Bakker will present on tourism market trends with a focus on the tourism landscape pre-COVID and post-COVID. His presentation will provide examples and insights into destinations that are re-imagining their destination post-COVID with a goal of re-building with the economy, quality of life and environment in mind.
Speaker: William Bakker, Tourism Marketer, Public Speaker, Chief Strategist and Partner at Destination Think (Click for Bio: William Bakker)

3:50pm – 4:00pm Sponsor Presentation

4:10pm – 4:50pm Triple Threat: When Leadership, Social Justice and the Travel Industry Collide
Leadership takes on many forms. Not only has the travel industry had to deal with a global pandemic, but the industry has also had to navigate through the waters of diversity, equity and inclusion as the nation continues to tackle issues around systemic racism and social justice. This session will dive into how businesses can play a leadership role in helping to create equality for all.
Speaker: Gathan D. Borden, Vice President of Marketing, VisitLEX (Click for Bio: Gathan D. Borden)

4:45pm – 5:00pm Closing Remarks
Erika Boyd, VP of Government Relations & Communications, Texas Travel Alliance

October 14, 2020

1:30pm – 1:40pm Texas Travel Alliance Welcome
Shane Sorenson, Director of Loyalty & Business Development, Texas Travel Alliance

1:40pm – 1:50pm Presentation by Daryl Whitworth, Director of Destination Strategies for Madden Media

1:50pm – 2:30pm 5 Ways To Sell Through the COVID Roadblock
Bookings are down and we have all hit the COVID roadblock. So, how do you sell when you are hearing every excuse in the book? 30-year global sales coach Ryan Dohrn is joining us to share 5 tested and proven ways to sell through this roadblock and set us up for long term success. What you will learn: (1) How to showcase open spaces and re-imagined room layouts to remove client fears (2) How to create contracts that get signed (3) How to use email templates and subject lines that get a reply (4) How to use video to sell more (5) How to use LinkedIN and social media to sell in new and vibrant ways. Come prepared to learn, laugh, and walk away with some tactical and practical ideas to sell more now.
Ryan R. Dohrn, Leadership, Sales and Marketing Advisor for Brain Swell Media (Click for Bio: Ryan Dohrn)

2:30pm – 2:45pm Break

2:45pm – 3:55pm Challenges and Lessons Learned with Messaging During Covid-19
Panel Discussion
Shane Sorenson, Director of Loyalty and Business Development, Texas Travel Alliance
Mo Sherifdeen, Director of Global Integrated Marketing, Travel Oregon; Jeff Robinson, Director of Marketing, Visit Indy; and Christie Bierlein, Sales & Marketing Director for Frankenmuth Chamber of Commerce and Convention & Visitors Bureau (Click for Bios: Mo Sherifdeen / Christie Bierlein / Jeff Robinson)

4:10pm – 4:50pm Embracing Leadership during the Pandemic
Leadership fundamentals are always crucial, more so during a crisis. This program will help you identify the type of leader that you are, the characteristics effective leaders exemplify, and methods to lead your team during, and when exiting, these challenging times.
Speaker: Dr. Stephen Barth, Professor of Hospitality Law and Leadership, Attorney, Founder of, and Member of the National Speaker’s Association (Click for Bio: Dr. Stephen Barth)

4:50pm – 5:00pm Closing Remarks
Speaker: Jennifer Roush, Senior Director of Operations & Events, Texas Travel Alliance





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