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Regional Tourism Workshop - Abilene - November 4, 2010
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When: November 4, 2010
Where: Hilton Garden Inn Abilene
4449 Ridgemont Drive
Abilene, Texas  79606
Contact: Jennifer Roush

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Hotel Reservations:
Hilton Garden Inn
4449 Ridgemont Drive
Abilene, Texas 79606
Click here to make your reservation online
To make your reservation by phone, please call 877-782-9444 and ask for the "IAM” group code.
Regular rate: $99/night rate (Last day to cancel reservation without penalty is October 31, 2010)
Cut-Off Deadline Extended to October 15, 2010

Workshop Rates:
Early Bird Rate - $75/person (before 5pm on October 14)
Regular Rate - $85/person
*To receive a refund, you must cancel by 5pm on October 28th.

Schedule of Events
*All sessions will be held at the Hilton Garden Inn in the Longhorn Ballroom.

8:15 – 8:45am                       
Networking Continental Breakfast & Registration  
Continental Breakfast sponsored by Abilene Convention & Visitors Bureau

8:45 – 8:55am                       

Welcome/Overview of TTIA  

8:55 - 10:30am
Classic Messages, Research and Finding the Right hook to Lure Customers
Speaker:  Bob Nutt, Vice President, Zachry Associate

  • Advertising 101
  • Limited budget? Where will I get the biggest bang for the buck?
  • Market Research
Speaker:  Drew Holmgreen, Account Director, Belmont Icehouse, LLC
  • Measure the effectiveness of advertising campaigns
  • Creating the right "hook” or right message
  • Internet marketing 
10:30 – 10:45am       
Networking Break  

10:45 – 11:45am       
Generating and Measuring Media Coverage
Learn what makes a story news-worthy for reporters, and how to generate coverage of your destination or attraction. Case studies will include analysis of both traditional and social media campaigns. We'll show you how to determine the success and return on investment of a public relations campaign, and you'll also receive tip sheets for dealing with reporters, and a guide to public relations resources.
Speaker: Lori Tucker, President, Tucker & Associates

11:45 – 1:00pm         
Networking Lunch and State Agency Exhibits  
Luncheon sponsored by Abilene Convention & Visitors Bureau

1:00 – 2:15pm           

Developing Your Brand
Branding and positioning is about much more than just a logo or a tagline. Jeff Hahn, principal at the award-winning agency Hahn, Texas, will show you how to craft a brand that communicates your identity, value, and purpose. 
Speaker:  Jeff Hahn, Principal of Hahn, Texas

2:15 – 2:30pm           
Networking Afternoon Break  
Sponsored by Abilene Convention & Visitors Bureau

2:30 – 3:45pm           

What is Social Media and Web Marketing, and Why Should I Care?
Learn all about the basics of Social Media including Blogging, Micro-blogging (Twitter), Social Networks (Facebook), Video Sharing, Photo Sharing, Chat Rooms, Podcasts, Virtual Worlds, Wikis, Mobile.  Learn how Social Media is changing how people are connecting with each other, how the markets are finding a very affordable way to get results, why it is growing insanely fast, and get great tips on how to get started.  Also, learn how businesses are benefiting from establishing and maintaining a presence on the Web and Social Networks, making important connections with customers and building long-term relationships with them.
Russ Altman, Assistant Director, Texas Tech University Small Business Development Center

3:45 - 4:00pm
Q&A, Closing Remarks

Thank you to our workshop series sponsors:

Thank you to our local sponsors:

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