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Regional Tourism Workshop - Waco - July 7, 2010
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When: July 7, 2010
Where: Hilton Waco
113 S University Parks Drive
Waco, Texas  76701
Contact: Jennifer Roush

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Hotel Reservations:
Hilton Waco

113 S. University Parks Drive
Waco, Texas 76701
For reservations, call Hilton Worldwide Reservations at 1-800-445-8667 and ask for the "Texas Travel Industry Association” rate.
State rate: $88/night rate
Regular rate: $109/night rate
Cut-Off Deadline: July 2, 2010 at 4:00pm

Workshop Rates:
Early Bird Rate - $75/person (before 5pm on June 16)
Regular Rate - $85/person (before 5pm on June 30)
On-site Rate - $95/person
*To receive a refund, you must cancel by 5pm on June 30th.

Schedule of Events
*For speaker bios and photos, please click on their name below.

8:15 – 8:45am                       

Networking Continental Breakfast & Registration  

8:35 – 8:45am                       
Welcome/Overview of TTIA  

8:45 – 10:30am         
Blueprint for Success
This session will outline methods, resources and partnerships that you can use to turn an idea for a tourism project into reality. Using the Rural Texas Tourism Center in Giddings as a case study, Joyce Bise will explain the steps involved in planning and research, getting buy-in from stakeholders, and making use of the grants and other tools and resources that are available to you from Texas state agencies.
Speaker: Joyce Bise, Director of Giddings Economic Development Corp.

10:30 – 10:45am       

10:45 – 12:00pm       
Developing Your Brand
Branding and positioning is about much more than just a logo or a tagline. Jeff Hahn, principal at the award-winning agency Hahn, Texas, will show you how to craft a brand that communicates your identity, value, and purpose.                       
Speaker: Jeff Hahn, Principal of Hahn, Texas  

12:00 – 1:15pm         
Networking Lunch and State Agency Exhibits  

1:15 – 2:45pm           
Beyond Traditional Marketing – Going Interactive
Discover what you should know about brand strategy on the Web, search engine optimization, and the science of designing an effective online presence. You’ll leave with a better understanding of the web development process, including the questions you should be asking any potential vendors.
Speakers: Judd Lyon, Technical Director, Trifecta; and Mike Brannon Interactive Director, Trifecta  

2:45 – 3:00pm           

3:00 – 4:15pm           
Measuring Results Using Online Tools
In this economic climate, it’s vitally important that you be able to defend your budget by demonstrating results. Some promotional efforts may be harder to quantify than others, so we’ll show you how to go beyond the simple ROI calculations. You’ll learn about a variety of methods and tools that you can start using right away.
Speaker: Chay Runnels, Program Coordinator for the Hospitality Administration Program, Stephen F. Austin State University

Q&A, Closing Remarks

Who Should Attend: Local governments, convention and visitor bureaus, chambers of commerce, lodging facilities, attractions, restaurants, retail establishments and others involved in local tourism. Each workshop will provide information that benefits seasoned industry veterans and industry newcomers, alike. Attendees will leave with new ideas and practical tools.

Each workshop will be an intense day with industry experts offering stimulating and information-packed presentations, including the latest information and innovative tools and strategies to help Texas communities build and sustain local tourism success.

Thank you to our workshop series sponsors:

Thank you to our local sponsors:


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