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Regional Tourism Workshops - Bandera - October 6, 2010
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When: October 6, 2010
8:15 AM - 4:30 PM
Where: Flying L Guest Ranch
675 Flying L Dr.
Bandera, Texas  78003
United States
Contact: Jennifer Roush

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Hotel Reservations:

Flying L Guest Ranch
675 Flying L Dr.
Bandera, TX 78003
For reservations, call 830-460-3001 and ask for the "TTIA" group rate
TTIA Group Rate: $85/night (double occupancy maximum)
*$50 deposit required to hold room and must cancel reservation 5 days prior to October 5, 2010 to get your deposit back and receive no penalty

Workshop Rates:
Early Bird Rate - $75/person (before 5pm on September 15)
Regular Rate - $85/person (before 5pm on September 29)
On-site Rate - $95/person
*To receive a refund, you must cancel by 5pm on September 29th.

Schedule of Events
8:15 – 8:45am                       
Networking Continental Breakfast & Registration  

8:45 – 8:55am                       
Welcome/Overview of TTIA  

8:55 – 10:10am         
Presentation Title TBA
Speaker:  Roger Johnson,  Director of Convention & Tourism, City of Madisonville

10:10 – 10:25am       
Networking Break  

10:25 – 11:40am       
Low-Cost, High Impact Event Marketing Strategies for Your Destination
In this session, we will cover strategies and best practices for event marketing using online tools.  We will talk about how to get the word out, drive attendance up, managing registrations, and strategies for tracking and meeting/exceedig attendee expectations.  We will also discuss ways to leverage this type of service to encourage meeting and event planners to choose your destination over others.  You can increase room night numbers, increase citywide attraction and service revenues, as well as, make use of your existing website and other social media content.  It is possible to do all of this with little or no cost.
Speaker:  Julie Niehoff, Regional Development Director, Constant Contact

11:45 – 1:00pm         
Networking Lunch and State Agency Exhibits  

1:00 – 2:15pm           
Developing Your Brand
Branding and positioning is about much more than just a logo or a tagline. This session will show you how to craft a brand that communicates your identity, value, and purpose. 
Speaker:  MP Mueller, President, Door Number 3

2:15 – 2:30pm           
Networking Afternoon Break  

2:30 – 3:45pm           
Measuring Results
In this economic climate, it's vitally important that you be able to defend your budget by demonstrating results. Some promotional efforts may be harder to quantify than others, so we'll show you to get connected with your visitors and measure economic value related to advertising efforts, so you can justify your promotional efforts.
Speaker: Roger D. Hanagriff, Associate Professor in Agricultural Business, Texas A&M University - Kingsville

3:45 - 4:00pm
Q&A, Closing Remarks

Who Should Attend:
Local governments, convention and visitor bureaus, chambers of commerce, lodging facilities, attractions, restaurants, retail establishments and others involved in local tourism. Each workshop will provide information that benefits seasoned industry veterans and industry newcomers, alike. Attendees will leave with new ideas and practical tools.

Topics: Each workshop will be an intense day with industry experts offering stimulating and information-packed presentations, including the latest information and innovative tools and strategies to help Texas communities build and sustain local tourism success.

Thank you to our workshop series sponsors:

Thank you to our local sponsors:

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