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Regional Tourism Workshops - Lufkin - August 4, 2010
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When: August 4, 2010
8:15 AM - 4:30 PM
Where: Courtyard Marriott
2130 South 1st Street
Lufkin, Texas  75901
United States
Contact: Jennifer Roush

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*Location Change - The Regional Tourism Workshop
has been moved to the Courtyard Marriott. 

*After 12 noon on August 2nd, please register onsite.

Schedule of Events
8:15 – 8:45am                       
Networking Continental Breakfast & Registration  

8:45 – 8:55am                       
Welcome/Overview of TTIA  

8:55 – 10:10am         
Blueprint for Success
This session will outline methods, resources and partnerships that you can use to turn an idea for a tourism project into reality. Using the Rural Texas Tourism Center in Giddings as a case study, Joyce Bise will explain the steps involved in planning and research, getting buy-in from stakeholders, and making use of the grants and other tools and resources that are available to you from Texas state agencies.
Joyce Bise, Director of Giddings Economic Development Corp.

10:10 – 10:25am       
Networking Break  

10:25 – 11:40am   
Measuring Results Using Online Tools

In this economic climate, it’s vitally important that you be able to defend your budget by demonstrating results. Some promotional efforts may be harder to quantify than others, so we’ll show you how to go beyond the simple ROI calculations. You’ll learn about a variety of methods and tools that you can start using right away.
Speaker: Chay Runnels, PhD, Assistant Professor of Human Sciences and Program Coordinator for the Hospitality Administration Program, Stephen F. Austin State University

11:45 – 1:00pm         
Networking Lunch and State Agency Exhibits  

1:00 – 2:15pm           
Developing Your Brand

Branding is about much more than just a logo or a tagline.  An effective brand can help uniquely define your community, business or organization. It can also help you find your position in the marketplace and successfully deliver your brand to your customers.  Dean Conwell and Elizabeth Eddins will guide you through the branding process Beaumont used to help bring in more people, more business, more money, and more opportunity.  Branding and positioning is about much more than just a logo or a tagline. This session will show you how to craft a brand that communicates your identity, value, and purpose.            
Speaker: Dean Conwell, CDME, Executive Director, Beaumont Convention & Visitors Bureau; Elizabeth Eddins, Director of Tourism, Beaumont Convention & Visitors Bureau

2:15 – 2:30pm           
Networking Afternoon Break  
Sponsored by Texas State Railroad

2:30 – 3:45pm           
Low-Cost, High Impact Event Marketing Strategies for your Destination

In this session we will cover strategies and best practices for event marketing using online tools.  We will talk about how to get the word out, drive attendance up, managing registrations, and strategies for tracking and meeting/exceeding attendee expectations.   We will also discuss ways to leverage this type of service to encourage meeting and event planners to choose your destination over others.  You can increase room night numbers, increase citywide attraction and service revenues, as well as, make use of your existing website and other social media content.  It is possible to do all of this with little or no cost.  How to Promote Your Destination with Effective Email Marketing
Julie Niehoff, Regional Development Director, Constant Contact

3:45 - 4:00pm
Q&A, Closing Remarks

Who Should Attend:
Local governments, convention and visitor bureaus, chambers of commerce, lodging facilities, attractions, restaurants, retail establishments and others involved in local tourism. Each workshop will provide information that benefits seasoned industry veterans and industry newcomers, alike. Attendees will leave with new ideas and practical tools.

Each workshop will be an intense day with industry experts offering stimulating and information-packed presentations, including the latest information and innovative tools and strategies to help Texas communities build and sustain local tourism success.

Thank you to our workshop series sponsors:

Thank you to our local sponsors:

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