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Texas Travel Fair 2011
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4/27/2011 to 4/28/2011
When: April 27-28, 2011
Where: Arlington, Texas  76011
Contact: Jennifer Roush

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About the Travel Fair
The TTIA Texas Travel Fair, an annual trade show for TTIA members only, is held as part of the Texas Travel Counselors Conference sponsored by the Texas Department of Transportation - Travel Information Division. The travel counselors who attend this event work at Texas Department of Transportation Travel Information Centers, AAA offices, Visitor Centers, Texas Parks and Wildlife offices, and Texas Highways magazine. These professionals give guidance to more than four million travelers to Texas each year. As part of the training for travel counselors, TTIA members are invited to discuss their destinations, attractions or events during the conference and at the Texas Travel Fair. Registration includes activities designed to put you face-to-face with travel counselors during workshops, the trade show and informal settings.

All name changes and new participants will be handled onsite at registration at The Sheraton Arlington, located in the hotel lobby, on Wednesday, April 27th.

Hotel Information

Sheraton Arlington Hotel
1500 Convention Center Drive
Arlington , Texas 76011
TTIA Group Rate: $149/night (single/double), $159/night (triple), $169/night (quad)
Cut-Off Deadline: April 5, 2011 at 12noon (unless block is sold out prior to this date)

Registration Rates
Early Bird Rate - $305/booth - now through April 6, 2011
Regular Rate -
$405/booth - after April 6, 2011
Additional Person - $95/person        
*To attend the Awards Luncheon and Appreciation Party, you must register for a booth.      

Notes: Travel Fair show on Thursday will be held at the Arlington Convention Center (next door to the Sheraton Arlington Hotel)Gifts for Travel Counselors must be under $25/each.  We recommended you bring at least 105 items for the Travel Fair.  The gifts must also be able to fit in an 18" L x 18" W x 24" H box. 

About Our Host City - Arlington
Our friends at the Arlington CVB are looking forward to hosting Texas Travel Fair 2011.  They have provided a list of fun activities to do while in Arlington.  Arlington CVB also has a discount rental car offer with Enterprise Rent-A-Car - check it out!

Schedule of Events
*subject to change

WEDNESDAY, April 27th
3:00 pm - 6:00 pm

Exhibitor Registration @ Sheraton Arlington Hotel Lobby

4:00 pm - 5:00 pm
ABA Marketplace Meeting - Stanley Cup Room @ Sheraton Arlington 

6:30 pm - 9:30 pm
TTCC Dinner @ Six Flags Over Texas
Join the Travel Counselors at Six Flags Over Texas for a night of Fun!  The evening will kick off at the Southern Palace with a celebration of Doris Howdeshell's retirement - so please come by to wish her well! We will then walk over to the Big Bend Pavilion for dinner followed by entertainment at the Crazy Horse Saloon.  For thrill seekers, bring your nerves of steel, because there will be rides open just for us – including the NEW Texas Giant, Titan and Sidewinder!
Attire: Casual, event will be outside and you will walk through areas of the park so wear comfortable shoes.
Motorcoaches pick up at the Sheraton Arlington Hotel 6:00pm. Motorcoaches will run from 8:30pm – 9:30pm to return everyone to the hotel. 

($35 additional fee required)

THURSDAY, April 28th
8:30 am - 1:30 pm
Exhibitor Registration and Set-Up - Exhibit Hall 1 @ Arlington Convention Center

8:30 am - 9:30 am
TTIA Motorcoach Council Meeting - Yacht Club @ Sheraton Arlington Hotel

8:30 am - 11:15 am

TTCC General Sessions - Hall of Fame Room @ Sheraton Arlington Hotel

9:30 am - 11:00 am
Exhibitor Meet and Greet with Motorcoach Companies and Media - Exhibit Hall 1 @ Arlington Convention Center

11:30 am - 1:20 pm

Awards Luncheon - Champions Ballroom @ Sheraton Arlington Hotel
Sponsored by Waco Convention & Visitors Bureau

2:00 pm - 5:00 pm
Texas Travel Fair - Exhibit Hall 1 @ Arlington Convention Center
Travel Fair sponsored by Madden Media
CenterStop Food-Fare sponsored by Six Flags Over Texas and Traders Village
Travel Counselor Mail Back Center sponsored by Beaumont CVB and Plano CVB

5:00 pm - 7:00 pm

Exhibitor Teardown - Exhibit Hall 1 @ Arlington Convention Center

7:00 pm - 11:00 pm
Appreciation Party - Plaza on the Hill @ Sheraton Arlington Hotel                                   
Join the Travel Counselors and your peers for a Texas-sized evening of live entertainment, great food and friendly Texan conversation.  And, help celebrate Texas tourism by sporting your favorite fan tee shirt (or outfit) of your favorite Texas sports team, attraction, CVB, or favorite destination. 
Theme: Fan Up! / Attire: Casual, event will be outside so wear comfortable shoes
Sponsored by Arlington Convention & Visitors Bureau and TTIA

Sponsorship Opportunities

$250 Travel Fair Sponsorship - Stand out while helping us provide the travel counselors with the best possible experience during their conference.  A Travel Fair sponsorship is a convenient and special way to show your appreciation to the travel counselors who direct visitors to your area.  Just check the $250 Sponsorship box on the Travel Fair registration form.

$60 Bed Down Gift Sponsor - Show your special appreciation for TxDOT's hard-working travel counselors.  Each year, we take a carefully selected gift item, turn the counselor's beds down and place the gift on their pillow.  They will discover the gift package upon returning to their room after their daily tours.  Attached to the gift item will be a "Sponsorship" card listing every participant's name.  Even if you are not able to attend the Travel Fair, you can still participate in the Bed Down program.  Just check the Bed Down box on the Travel Fair registration form.

For questions, please contact Jennifer Roush, Director of Events, at

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