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Regional Tourism Workshop - Mesquite - July 14, 2011
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When: July 14, 2011
Where: Mesquite Arts Center
1527 N. Galloway
Mesquite, Texas  75149
Contact: Jennifer Roush

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It's time to Saddle Up For Mesquite on July 14th! 
And Rein in the Power of Tourism for Your Community! 


Comfort Inn
923 Windbell Circle
Mesquite, Texas 75149
TTIA Block Rate: $71.49/night + tax
Cut-off Deadline: Wednesday, June 29th (unless block sold out prior)
For reservations, please call the hotel at 972-285-6300

Workshop Rates:
Early Bird Rate - $75/person - EXTENDED THROUGH 5pm on Friday, July 8
Regular Rate - $85/person (after July 8)
On-Site Rate - $95/person
*To receive a refund, you must cancel by 5pm on Friday, July 1st.

Cancellation Policy:
Full refund until 5 PM on July 1
1/2 refund until 5 PM on July 7
No refunds after 5 PM on July 7

Who Should Attend: Local governments, convention and visitor bureaus, chambers of commerce, lodging facilities, attractions, restaurants, retail establishments and others involved in local tourism. Each workshop will provide information that benefits seasoned industry veterans and industry newcomers, alike. Attendees will leave with new ideas and practical tools.

Topics: Each workshop will be an intense day with industry experts offering stimulating and information-packed presentations, including the latest information and innovative tools and strategies to help Texas communities build and sustain local tourism success.

Schedule of Events
*All sessions will be held at the Mesquite Arts Center in the Rehearsal Hall.

8:30 – 9:00am                       
Networking Continental Breakfast & Registration  
Continental breakfast sponsored by Mesquite Convention & Visitors Bureau

9:00 – 9:10am                       

Welcome/Overview of TTIA  

9:10 - 10:25am
Securing Community Buy-In on Events:  Winning the press and public over AND involving community groups and transforming sponsors into partners
In this still less-than-stellar economy, generating attendance and enthusiasm for your event is very important.  Securing community buy-in is also critical.  Two strategies any event producer needs to employ include:  1) generating an abundance of positive publicity and goodwill for your event; and 2) getting community groups involved and turning your festival sponsors into partners – transforming them from "just a sponsor” to true partners – feeling vested and having a sense of "ownership.”  Learn how Mesquite has been able to do both, while utilizing its Real. Texas. Festival. as part of its Project Renewal revitalization plan to reposition the city.
Speakers:  Daren Watkins, Special Events Coordinator, Mesquite Parks and Recreation Department and John Mayner, Marketing Manager, City of Mesquite

10:25 – 10:40am       
Networking Break  

10:45 – 12:00pm       
Generating and Measuring Traditional and Social Media Coverage
Learn what makes a story newsworthy for reporters and bloggers and how to generate coverage of your destination or attraction. Case studies will include analysis of both traditional and social media campaigns. We'll show you how to determine the success and return on investment of a public relations campaign, and you'll also receive tip sheets for dealing with reporters and a guide to public relations and social media resources.
Speaker:  Lori Tucker, President, Tucker & Associates

12:00 – 12:20pm         
Overview of State Agencies

12:20 - 1:15pm
Networking Lunch and State Agency Exhibits  

1:15 – 2:30pm           

Retail as an Attraction
Learn some Best Practices from one of Texas' Best Town Squares (as designated by ShopAcrossTexas).
Speakers: Diann Bayes, CTA, Executive Director, McKinney Convention & Visitors Bureau and Ty Lake, Director, McKinney Main Street

2:30 – 2:45pm           
Networking Afternoon Break  

2:45 – 4:00pm           

Creating Partnerships that Pay
Everybody needs to squeeze the last cent out of their cash flow.  Partnerships can be a creative solution for squeezing, stretching and saving dollars.  The trick is in identifying and developing positive partnerships that pay.
Speaker:  Kim Phillips, Vice President, Denton Convention & Visitors Bureau

4:00 - 4:15pm
Q&A, Closing Remarks

Thank you to our workshop series sponsors:

 Presenting Sponsor:

Supporting Sponsors:


Local sponsors:

General sponsors:

For sponsorship opportunities or questions, please contact Jennifer Roush, TTIA Director of Events, at 512-328-8842 or


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