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Regional Tourism Workshop - Bastrop - June 28, 2011
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When: June 28, 2011
Where: Hampton Inn & Suites Bastrop
240 S Hasler Blvd
Bastrop, Texas  78602
Contact: Jennifer Roush

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It's time to Saddle Up for Bastrop on June 28th! 
And Rein in the Power of Tourism for Your Community! 


Hotel Reservations:
Hampton Inn & Suites
240 South Hasler Blvd
Bastrop, Texas 78602
To make your reservation, please call 512-321-2898 and ask for the "TTIA Regional Tourism Workshop” group code.
TTIA rate: $85/night rate
Cut-Off Deadline: June 14, 2011 (unless block sold out prior)

Workshop Rates:
Early Bird Rate - $75/person (EXTENDED! Through 5pm on Friday, June 17)
Regular Rate - $85/person (after 5pm on Friday, June 17)
On-Site Rate - $95/person
*To receive a refund, you must cancel by 5pm on Tuesday, June 14th.

Cancellation Policy:
Full refund until 5 PM on June 14
1/2 refund until 5 PM on June 21
No refunds after 5 PM on June 21

Who Should Attend: Local governments, convention and visitor bureaus, chambers of commerce, lodging facilities, attractions, restaurants, retail establishments and others involved in local tourism. Each workshop will provide information that benefits seasoned industry veterans and industry newcomers, alike. Attendees will leave with new ideas and practical tools.

Topics: Each workshop will be an intense day with industry experts offering stimulating and information-packed presentations, including the latest information and innovative tools and strategies to help Texas communities build and sustain local tourism success.

Schedule of Events

Monday, June 27th

3:00 - 4:00pm

Walking Tour of Downtown Bastrop
Named a Distinctive Destination™ by the National Trust for Historic Preservation in 2010, downtown Bastrop has maintained its unique historic character and is well worth this short visit.  We'll meet at the Bastrop Visitor Center at 1016 Main Street, located in the lobby of a bank built in 1889 which remains virtually unchanged since that era. From there, we'll stop to shop along Main Street and then venture into the Old County Jail to see the tiny cells and infamous hanging hook on its second floor. For those who have more time, our guide will also provide a walking tour along Church Street so that we may see several of Bastrop's beautiful historic homes, and with over 130 such sites listed on the National Register of Historic Places, Bastrop earned the name "Most Historic Small Town in Texas.” 
Be sure to wear comfortable shoes and come hungry as Bastrop has great restaurants downtown.

June 28th
*All sessions will be held at the Hampton Inn & Suites in the Grand Texas Ballroom.

8:00 – 8:30am  * Note this Time Change                       
Networking Continental Breakfast & Registration  

8:30 – 8:40am  * Note this Time Change                  

Welcome/Overview of TTIA   
Speakers: Nancy Wood, Bastrop Main Street Director; Cindye Wolford, Bastrop Visitor Center Director; and Janice Langlinais, Director of Communications, Texas Travel Industry Association  

8:40 - 9:10am
Keynote/TDA Welcome
Speaker: Rick Rhodes, Assistant Commissioner for Rural Economic Development, Texas Department of Agriculture

9:10 – 10:25am
Time Management – Setting SMART Goals 
One written goal is worth 1000 good intentions. 
If you want to put your business on a measurable fast-track, start off by setting clear SMART goals!  Scott will show you 5 easy steps to get started so you can see the results you need.  Learn how to make specific, categorized goals that will dramatically increase your productivity.
Speaker: Scott Carley, President, Growth Dynamic Consulting

10:25 – 10:40am       
Networking Break  

10:40 – 11:55am       
Benefits of Marketing & Research: Building a Visitor Survey Plan
During this session attendees will learn the benefits of marketing and research and the various elements of a marketing plan.  Information will also be presented relating to the process for gathering tourism research, how to construct questionnaires and what questions should be included in tourism surveys.
Speaker: Dr. James F. Petrick, Professor, Texas A&M-Dept of Recreation, Park & Tourism Sciences

11:55 – 12:15pm         
Overview of State Agencies

12:15 - 1:15pm
Networking Lunch and State Agency Exhibits  

1:15 – 2:30pm           

Social Media Strategies for Destination Marketing Organizations
Are you interested in increasing the number of visitors to your community and keeping them informed and happy while they’re in town?  Whether you’re an avid web surfer or just getting started, Sarah Page will help you navigate through the ever-changing scene.   We’ll cover the basics, some Dos and Don’ts, time management, crisis PR, and measuring your ROI.  You’ll also learn about practical information, real-life social media examples, and walk away with some practical solutions you can implement tomorrow.
Speaker: Sarah Page, Senior Economic Development Specialist, Lower Colorado River Authority (LCRA)

2:30 – 2:45pm           
Networking Afternoon Break  

2:45 – 4:00pm           

Marketing on a Shoestring Budget
Terry "Tex” Toler is Tourism Director for the City of Marfa. He is a department of one, in a small, remote Far West Texas town of 2,000, and an equally small budget, so he knows the challenges of marketing on a shoestring.  He'll share strategies and best practices for stretching your marketing budget that he has learned during his many years in the tourism industry.
Speaker:  Terry "Tex" Toler, Director of Tourism, City of Marfa Department of Tourism

4:00 – 4:15pm
Q&A, Closing Remarks

Thank you to our workshop series sponsors:

 Presenting Sponsor:

Supporting Sponsors:


Local sponsors:

General sponsors:


For questions, please contact Jennifer Roush, TTIA Director of Events, at 512-328-8842 or


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