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TTIA Travel & Tourism College 2012
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6/18/2012 to 6/22/2012
When: June 18-22, 2012
Where: Texas Woman's University - Denton
304 Administration Drive
Denton, Texas  76204
Contact: Jennifer Roush

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Connect with your fellow TTC students!

Freshmen Attendees - Revised      Sophomore Attendees - Revised       Senior Attendees - Revised 
NEW for 2012!  Play I Spy Denton
Shopping Information -  North Texas Shopping
For link to campus maps, dorm information, and other information - HELPFUL TIPS

Course Schedule
Schedule is subject to change

*Freshman classes held in the CFO Building in Room 205 on the 2nd Floor
*Sophomore classes held in the ASB Building in Room 101 on the 1st Floor
*Senior classes held in the CFO Building in Room 204 on the 2nd Floor

Monday, June 18th
11:00am - 12:30pm             Registration & Dorm Check-In - Stark Hall
11:30am - 12:30pmLunch -Lower Level of Student Union Building
12:45pm - 1:30pmOrientation for ALL classes - CFO 204
1:45pm - 3:00pmClass
3:15pm - 4:45pmClass
6:00pm - 8:00pmDinner and Mini Rodeo at Diamond T Arena

Tuesday, June 19th

8:30am - 9:45am
10:00am - 11:15am
11:30am - 12:30pm
Lunch -Lower Level of Student Union Building
12:45pm - 2:00pm
2:15pm - 3:30pm
3:45pm - 5:00pm
5:00pmOpen evening (on your own) - Play
I Spy Denton!
Wednesday, June 20th     
8:30am - 9:45amClass
10:05am - 11:30amClass
11:30amOpen afternoon and evening (on your own)
Thursday, June 21st
8:30am - 9:45am
10:00am - 11:15amClass
11:30am - 12:30pmLunch -Lower Level of Student Union Building
12:45pm - 2:00pmClass
2:15pm - 3:30pmClass
3:45pm - 5:00pmClass
6:30pm - 8:00pmDinner at Hilton Garden Inn
Keynote: Gary Oster,U.S. Travel Association

*Note: due to an unforeseen conflict, Roger Dow will not be joining us this year.
Friday, June 22nd
8:30am - 9:45amClass
10:00am - 11:15am
11:15am - 11:45amClass photos and closing remarks
11:45am - 1:30pm
Dorm Check-out - Stark Hall

Freshman Class Syllabus
Sophomore Class Syllabus
Senior Class Syllabus

Our exceptional roster of instructors includes high-profile industry leaders and seasoned professionals.

Jennifer Barbee, Jennifer Barbee, Inc. -
Roger Brooks, Founder and CEO, Destination Development International -
Chris Cares, Managing Director, RRC Associates -
T. Scott Gross, Author, Performance Management Consultant, and Professional Speaker
Roger D. Hanagriff, Associate Professor in Agricultural Leadership, Education and Communications, Texas A&M University - College Station
Catherine J. Heeg, International Speaker & Trainer, Tourism & Hospitality, Customized Management Solutions -
Ron Hinkle,TTIA Lobbyist
Kim Phillips, Vice President/Director, Denton Convention & Visitors Bureau
Chay Runnels, PhD, Assistant Professor of Human Sciences Hospitality Administration, Stephen F. Austin State University
Jenifer Sarver, Chief of Staff to Karen Hughes, Burston-Marstellar
Vicky Soderberg, Cygnet Strategies, LLC
Fran Stephenson, Step in Communication
Susan Sweeney, Best-selling Author, Internet Marketing Specialist and Professional Internet Marketing Speaker -
David Teel, President and CEO, Texas Travel Industry Association
Howard Tietjen, Director of Online Marketing, Madden Media
Lori Tucker, President, Tucker & Associates, LLC
Joe Veneto, Founder and Principal, Opportunities Unlimited -

About Travel & Tourism College

Tourism professionals from across the Southwest convene for one week on the campus of Texas Woman's University in Denton, Texas for an intensive curriculum of tourism marketing and management courses. This is designed as a 3-year program, with returning students taking 2nd and 3rd  year classes in consecutive years.

Travel & Tourism College instructors are university professors and industry CEOs who bring a wealth of knowledge and expertise to the classroom. The schedule is packed from start to finish with classes, discussion groups and networking events.

Upon successful completion of the 3-year program, graduates will receive a certificate as a "CERTIFIED TOURISM EXECUTIVE" (CTE).  TTC attendance is eligible for 6 TACVB TDM credits per year.

Why should You attend Travel & Tourism College?  Here's what some of our students and their employers have to say:

"We saw an immediate return on our investment from the educational information presented on managing social media. As a result, our marketing has been taken to an entirely new level.” - Paul Schultz, Vice President of Hospitality, Landry’s Hotel Division

"If there is only one educational opportunity that you can attend, I would definitely make it the Travel & Tourism College.”  - Edith Fischer, Tourism Director, Brazosport Convention & Visitors Council

"As a small business owner in the Hospitality Industry, attending the Travel & Tourism College was an investment in my business. The question for me wasn't 'can I afford to attend', but rather 'how can I afford not to'.”  - Kristi Collier, Welcome Home, Rio Grande Valley

Tuition Rates
Full tuition rate includes course materials, a private bedroom or shared bedroom with private bath in a dormitory*, breakfast and lunch in the campus dining hall (unless otherwise stated on the schedule), and dinner on nights with evening events.       
  • $900  - Early Bird rate (EXTENDED!  before 4/27/12)
  • $750 - Early Bird rate (no housing) (EXTENDED! before 4/27/12)
  • $1,000 - Early Bird rate - Non-member (EXTENDED! before 4/27/12)
  • $850 - Early Bird rate - Non-member (no housing) (EXTENDED! before 4/27/12)
  • $1,000 - Regular rate (after 4/27/12)
  • $850 - Regular rate (no housing) (after 4/27/12)
  • $1,100 - Regular rate - Non-member (after 4/27/12)
  • $950 - Regular rate - Non-member (no housing) (after 4/27/12)
Note: Must cancel by Wednesday, June 1st to receive a refund.  Non-member rates may apply or may be waived if attendee belongs to a cooperating association.  For more information, contact Jennifer Roush at
Cancellation Policy - Full refund until 5:00pm on May 18, 2012.  50% refund until 5:00pm on June 1, 2012.  No refunds after 5:00pm on June 1, 2012.  This cancellation policy helps us ensure the most accurate counts possible for the event.  For questions about this policy, please contact the TTIA office at 512-328-8842.

If you prefer to stay off-campus,  you are responsible for obtaining your own housing and breakfast daily during the conference.

*If you stay on-campus, you have the choice of a room with private bath or to share a room with a private bath.  Please note, if you opt to share a room, there is no private sleeping areas.  The room is one large space with two beds and two desk areas. 

Hotel Information

Hilton Garden Inn
3110 Colorado Blvd
Denton, TX 76210
TTIA block rate: $84/night (includes full breakfast)
Cut-off deadline: Friday, May 25, 2012 (rooms may still be available after this date, please call the hotel for availability.)
To make a reservation, dial 940-891-4700 and ask for the "Texas Travel Industry Association" rate

Dorm Information

If you stay on-campusyou have the choice of a room with private bath or to share a room with a private bath. Please note, if you opt to share a room, there is no private sleeping areas.  The room is one large space with two beds and two desk areas. 

Who should attend?
Any person involved in travel, tourism, hospitality, recreation or a related field who wants to get better at what they do and improve their potential for career advancement. Whether you have been in the job for a week or several years, our Travel & Tourism College is a great way to begin or strengthen your knowledge of sales, marketing, communications and related subjects.







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