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Regional Tourism Workshop - ODESSA
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When: September 4, 2008
7:30am - 4:30pm
Where: MCM Grande Hotel FUNDome
6201 E. Business 20
Odessa, Texas  79762
United States
Contact: David Teel

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Hotel Information
MCM Grande Hotel FUNDome
6201 E. Business 20, Odessa, TX 79762
Phone: 866-362-2311
TTIA Rate: $89.99 (includes full hot buffet breakfast)
State Rate: $85/night
Cutoff Deadline: August 20th

Workshop Agenda

7:30 - 8:15 AM
Workshop Registration, Continental Breakfast

8:15 - 8:25 AM
Welcome and Introductions

8:25 - 9:00 AM
General Session – TBA

9:10 - 10:05 AM
Morning Breakout Sessions (Concurrent)

  • Marketing on a Shoestring Budget
    Marketing can be a challenge regardless of your budget, but when you are working with little money and limited resources, it takes even more ingenuity, imagination and know-how. If you have been squeezed to make your advertising, promotion and PR budgets go further, this will be a session for you to attend. You never know, something you learn here may make you a hero at home.
    Speaker: Dan Quandt, Executive Director, South Padre Island Convention & Visitors Bureau
  • From Camo to Fido - Putting Tourism to Work for Your Town
    Buda, Texas is an example of how small Texas communities can successful leverage tourism as an effective strategy for economic development. A committed city leadership, dedicated partnerships, and an energized community spirit have helped Buda diversify and expand its economy through initiatives as diverse as Cabela's and the Annual Wiener Dog Races. Learn from a local economic development professional how your community can take the tourism path to economic prosperity.
    Speaker: Warren Ketteman, Executive Director, Buda Economic Development Corporation.
  • Hotel Occupancy Taxes and Tourism
    Speaker: Bennett Sandlin, General Counsel, Texas Municipal League

10:15 - 11:10 AM
Morning Breakout Sessions (Repeated)

11:20 - 12:20 PM
State Agency Briefings
Texas state agencies are your partners in the travel and tourism business. They offer a wealth of projects and programs that provide tourism opportunities for you and your community. Don't miss this chance to learn how you can take advantage of state programs that can boost your tourism efforts.
Speakers: Doris Howdeshell, Director – Travel Division, Texas Department of Transportation
Louri O'Leary - Travel Research Manager, Office of the Governor, Economic Development and Tourism Division
Anina Moore - Administrator of Programs & Initiatives, Texas Commission on the Arts
TBA - Texas Historical Commission
TBA - Texas Parks & Wildlife Department

12:25 - 1:15 PM
Networking Lunch
Join in round table discussions with other workshop attendees and speakers. This is your opportunity to discuss state, regional and local issues with your peers and experts in the Texas tourism industry.

1:25 - 2:20 PM
Afternoon Breakout Sessions (Concurrent)

  • GO TEXAN/Certified Retirement Community Program
    Come learn about the Texas Department of Agriculture's comprehensive initiative to promote the growth and prosperity of every rural Texas town, city and county. The GO TEXAN Rural Community Program creates a single rallying call for rural Texas, has grant funding opportunities for certified members and encourages rural communities to share and promote successful ideas.
    Speakers: Natalie Houghton and Chandra Eggemeyer, Teas Department of Agriculture
  • Researching Your Target Market - Learn What Sets You Apart
    This presentation features the latest state research on travel to Texas and the South Texas region. Learn about the economic impact of travel to your area, was well as key demographics and travel motivators and preferences for visitors. This session will help you better understand your key target markets and how to more effectively market to them.
    Speaker: Louri O'Leary - Travel Research Manager, Office of the Governor, Economic Development and Tourism Division
  • TBA

2:30 - 3:25 PM
Afternoon Breakout Sessions (Repeated)

3:25 - 3:40 PM
Afternoon Refreshment Break

3:40 - 4:15 PM
General Session – TBA

4:15 - 4:30 PM:
Open Discussion, Q&A, Adjourn

Registration Fees
Early Bird Rate (by 5 PM August 15): $75
Regular Rate (by 5 PM August 29): $85
After August 29 (on-site registration opens at 8:00 AM on September 4): $95

Registration fee includes workshop notebook, hand-outs, lunch, and refreshments.

Cancellation Policy:
Full refund until 5 PM on August 15
1/2 refund until 5 PM on August 29
No refunds after 5 PM on August 29

This cancellation policy helps ensure the most accurate counts possible for the event. For any questions regarding the cancellation policy, please contact the TTIA office at 512-476-4472.

Workshop Series Sponsors:

Odessa Workshop Sponsors:



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