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Regional Workshop 2013 - Nacogdoches
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When: Wednesday October 30, 2013
8:45am - 3:15pm
Where: Hotel Fredonia
200 N. Fredonia
Nacogdoches, TX  75961
Contact: Jennifer Roush

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Hotel Fredonia
Wednesday, October 30, 2013
8:45am - 3:15pm 
$75 per person


TTIA is offering a one-day workshop series in August and October to provide educational content to help members in a variety of areas.  Topics will vary from workshop to workshop and will cover such topics as Return on Investment, Social Media, Marketing, Research, Identifying & Working with Stakeholders, Organizational Skills and more.


Hotel Fredonia
200 N. Fredonia
Nacogdoches, TX 75961

TTIA Rate:  $85/night  
Cut-off Deadline:  October 16, 2013 (rate may be offered after this date based on space availability)

For reservations, call the hotel at 936-564-1234 and ask for the "TTIA Regional Workshop” rate.

As of 9/16/13 -  More Details Coming Soon

All Sessions Will Be Held in the Banita Room
Networking & Registration

Welcome/Overview of TTIA


Tourism Marketing: What Works and When
Speaker: Daryl Whitworth, Regional Account Manager, Madden Media

Description: Explore the various stages of a travel consumer’s buying decision and find
out what type of advertising works, when, for destinations. Daryl will use data, case
studies and personal experience to demonstrate what type of advertising is the most
effective during the various stages of the travel buying process.



Developing and Nurturing of Partnerships and Stakeholders
Speaker: Kim Phillips, Vice President, Denton Convention & Visitors Bureau

Description: This presentation will cover how to develop beneficial relationships with
elected officials, community leadership, hospitality industry partners and stakeholders.
Kim Phillips will provide ideas on how to educate these leaders & stakeholders to move
missions and goals forward. Gain insight into how to build a community wide team to
promote the hospitality industry and increase the top line for destination marketing organizations and city budgets.

11:50am– 12:50pm Networking Lunch            
12:50 – 1:50pm                         

Communicating Through a Consistent Brand
Speaker: Drew Holmgreen, Vice President, Account Service Director,
Belmont Icehouse

Description: Today’s ever-connected, multi-tasking consumer has increased the
need for travel marketers to focus on creating and communicating a consistent brand
experience that ensures breakthrough, retention and action. From traditional, digital,
web, experiential and emerging platforms, Drew Holmgreen, Account Service Director
from Belmont Icehouse, will demonstrate how to effectively connect the dots for a more impactful campaign to all destination marketers.

1:50 – 2:05pm 

2:05 – 3:05pmResearch Round-up How to Collect Data and Use It                                                Speaker: Dr. Chay Runnels, Assistant ProfessorProgram Coordinator,
Hospitality AdministrationStephen F. Austin State University

Description: Does the thought of research make you want to sit in the
back of the class?   Are you wondering if  you really have the skills to do
research?  In this session we will explore different types of research and
learn how you can use simple research techniques to learn about your
visitors and your target markets. You will leave this session with one
research idea that you can implement right away.

3:05 – 3:15pm Q&A, Closing Remarks                                                                                                  

Thank You To Our Sponsor

Presenting Sponsor
 Supporting Sponsors

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