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Regional Tourism Workshop - Granbury
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When: June 25, 2009
Where: Granbury Resort Conference Center
621 East Pearl Street
Granbury, Texas  76048
Contact: David Teel

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For hotel reservations, please contact:
Best Western Granbury Inn
1517 North Plaza Drive
Granbury, TX 76048
Phone: 817-573-4239
TTIA Rate: $85/night
Cut-off deadline: June 10, 2009

Workshop Rates:

Early Bird Rate - $75/person (before 5pm on June 4)
Regular Rate - $85/person (before 5pm on June 18)
On-site Rate - $95/person


Workshop Attire: Business Casual

Schedule of Events:

*All events held at the Granbury Resort Conference Center in the Lake Granbury Ballroom

Thursday, June 25, 2009
8:00 AM - 8:30 AM      Continental Breakfast & Registration                                    
                                      Breakfast sponsored by Luminant
                                      Venue and Coffee Service sponsored by Granbury Convention & Visitors Bureau

8:30 AM - 8:45 AM       Welcome/ Introductions/ Overview of TTIA
                                       Speaker: David Teel, Vice President, Planning and Development, Texas Travel
                                       Industry Association

8:45 AM - 9:10 AM       Keynote Address:  Agriculture Commissioner Todd Staples, Commissioner of
                                       the Texas Department of Agriculture

9:10 AM - 10:00 AM     Presentation on Event Managment
                                       Speaker: Michael Miori, Festival and Events Manager, Grapevine Convention &
                                       Visitors Bureau

10:00 AM - 10:45 AM   Customer Service, Southwest Airlines Style!
                                        Why is Southwest Airlines widely recognized for amazing customer service? It's
                                        because Southwest thinks of itself as a customer service organization that just
                                        happens to fly airplanes. Learn about the coporate culture that has made
                                        Southwest a world leader in customer service and how your community or
                                        business can become a customer service champion.
                                        Speaker: Ramiro Rodriguez, Marketing Manager, Southwest Airlines

10:45 AM - 11:00 AM   Communications Break

11:00 AM - 11:45 AM   A Taste of Culinary Tourism
                                        Not every visitor goes shopping or visits museums; but all travelers eat and drink.
                                        "Culinary Tourism" is one of the fastest growing niches in the tourism industry. It's
                                        also a perfect tool for community economic development because it
                                        encompasses local restaurants, food growers, farmers markets, wineries,
                                        breweries, food festivals, retail stores and more. Learn how to tap into your
                                        community's potential to provide visitors with unique and memorable culinary
                                        Speaker: Ernest Loeffler, Jr., Executive Director, Fredericksburg Convention &
                                        Visitors Bureau

11:45 AM - 12:30 PM   Networking Lunch

12:30 PM - 1:30 PM     Dessert with the State Agencies

1:30 PM - 2:45 PM       Marketing Without Money
                                        All of us would like to take our Public Relations game to the next level. Learn the
                                        secrets to getting good news storeis that even many seasoned PR pros don't
                                        know - and how to do it without breaking the bank! Who better to help you do that
                                        than a media insider? Jeff Crilley is an Emmy Award winning TV reporter whose
                                        work has aired nationally on The Fox News Channel, CNN, The CBS Early Show,
                                        Good Morning America, The Discovery Channel and Court TV.
                                        Speaker: Jeff Crilley, Real News Public Relations

2:45 PM - 3:30 PM       Cultural Tourism:  Creating smART Destinations
                                        Communities throughout the country have developed successful tourism
                                        programs linking the arts, humanities, history and tourism. Travel industry
                                        research confirms that cultural tourism is one of the fastest growing segments
                                        of the travel industry. This session will provide you with insight and resources
                                        needed to identify, develop and market your community as a cultural tourism
                                        Speaker: Gaye Greever McElwain, Director of Marketing and Development,
                                        Texas Commission on the Arts

3:30 PM - 4:00 PM       Q&A, Open Discussion

4:00 PM                         Adjourned


Thank you to our workshop series sponsors:

Additional Sponsors for this Workshop:
Who Should Attend: Local governments, convention and visitor bureaus, chambers of commerce, lodging facilities, attractions, restaurants, retail establishments and others involved in local tourism. Each workshop will provide information that benefits seasoned industry veterans and industry newcomers, alike. Attendees will leave with new ideas and practical tools.

Topics: Each workshop will be an intense day with industry experts offering stimulating and information-packed presentations, including the latest information and innovative tools and strategies to help Texas communities build and sustain local tourism success.

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