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Regional Tourism Workshop - Salado
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When: July 22, 2009
Where: Stagecoach Inn
401 S. Stagecoach Rd.
Salado, Texas  76571
Contact: David Teel

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To make a hotel reservations, please contact the following between the hours of 8am - 6pm,
Monday through Friday only:
Stagecoach Inn
401 S. Stagecoach Rd.
Salado, Texas 76571
Phone: 254-947-5111, ask for the "TTIA Regional Tourism Workshop" rate
TTIA rate: $85/night
Cutoff deadline is Wednesday, July 1, 2009

Workshop Rates:
Early Bird Rate - $75/person (before 5pm on July 1) - EXTENDED to July 10th
Regular Rate - $85/person (before 5pm on July 15)
On-site Rate - $95/person


Workshop Attire: Business Casual

Schedule of Events
*All sessions will be held in the Longhorn Room at the Stagecoach Inn

8:00 AM - 8:30 AM       Registration

8:30 AM - 8:45 AM       Welcome/Introductions

8:45 AM - 9:10 AM       Overview of TTIA
                                       Speaker: David Teel, Vice President, Planning and Development, Texas Travel
                                       Industry Association

9:10 AM - 10:00 AM     I Want to do an Event...Now What?
                                       Speaker: Penny Reeh, Executive Director, Texas Festivals & Events Association

10:00 AM - 10:45 AM   Customer Service, Southwest Airlines Style!
                                        Why is Southwest Airlines widely recognized for amazing customer service? It's
                                        because Southwest thinks of itself as a customer service organization that just
                                        happens to fly airplanes. Learn about the coporate culture that has made
                                        Southwest a world leader in customer service and how your community or
                                        business can become a customer service champion.
                                        Speaker: Dora Tanton, Marketing Manager - Austin & San Antonio,
                                        Southwest Airlines

10:45 AM - 11:00 AM   Communications Break

11:00 AM - 11:45 AM   A Taste of Culinary Tourism
                                        Not every visitor goes shopping or visits museums; but all travelers eat and drink.
                                        "Culinary Tourism" is one of the fastest growing niches in the tourism industry. It's
                                        also a perfect tool for community economic development because it
                                        encompasses local restaurants, food growers, farmers markets, wineries,
                                        breweries, food festivals, retail stores and more. Learn how to tap into your
                                        community's potential to provide visitors with unique and memorable culinary
                                        Speaker: Daryl Whitworth, Assistant Director, Fredericksburg Convention &
                                        Visitors Bureau

11:45 AM - 12:30 PM   Networking Lunch

12:30 PM - 1:30 PM     Dessert with the State Agencies

1:30 PM - 2:45 PM       Marketing Without Money
                                        All of us would like to take our Public Relations game to the next level. Learn the
                                        secrets to getting good news storeis that even many seasoned PR pros don't
                                        know - and how to do it without breaking the bank! Who better to help you do that
                                        than a media insider? Jeff Crilley is an Emmy Award winning TV reporter whose
                                        work has aired nationally on The Fox News Channel, CNN, The CBS Early Show,
                                        Good Morning America, The Discovery Channel and Court TV.
                                        Speaker: Jeff Crilley, Real News Public Relations

2:45 AM - 3:30 AM       How to Get Started in Social Media
                                       In this presentation, you will learn the definition and characteristics of social media
                                       today, as well as what it means for the tourism industry.  Learn how you can get
                                       started on this new tactic of conversation, even on a limited budget.
                                       Speaker: Fran Stephenson, Director of Communications, SeaWorld San Antonio

3:30 PM - 4:00 PM       Q&A, Open Discussion

4:00 PM                         Adjourned


Thank you to our workshop series sponsors:

Who Should Attend: Local governments, convention and visitor bureaus, chambers of commerce, lodging facilities, attractions, restaurants, retail establishments and others involved in local tourism. Each workshop will provide information that benefits seasoned industry veterans and industry newcomers, alike. Attendees will leave with new ideas and practical tools.

Topics: Each workshop will be an intense day with industry experts offering stimulating and information-packed presentations, including the latest information and innovative tools and strategies to help Texas communities build and sustain local tourism success.

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