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Regional Tourism Workshop - San Angelo
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When: August 26, 2009
Where: San Angelo Museum of Fine Arts
One Love Street
San Angelo, Texas  76903
Contact: David Teel

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For hotel reservations, please contact:
Holiday Inn Express Hotel & Suites
4613 Houston Harte, Loop 306
San Angelo, TX 76901
Phone: 325-223-2200
TTIA Rate: $99/night
Cut-off deadline: August 14, 2009

Workshop Rates:
Early Bird Rate - $75/person (before 5pm on August 5)
Regular Rate - $85/person (before 5pm on August 19)
On-site Rate - $95/person


Workshop Attire: Business Casual

Schedule of Events
(All sessions held at the San Angelo Museum of Fine Art)

8:00 AM - 8:30 AM        Registration
                                        Host City Sponsor: San Angelo Convention & Visitors Bureau
                                        Venue Sponsor: San Angelo Museum of Fine Art

8:00AM - 10:00 AM      Continental Breakfast
                                       Sponsored by AEP TEXAS

8:30 AM - 8:45 AM        Welcome/Introductions

8:45 AM - 9:10 AM        Overview of TTIA
                                        Speaker: David Teel, Vice President, Planning and Development, Texas Travel
                                        Industry Association

9:10 AM - 10:00 AM      I Want to Do an Event...Now What?
                                        Speaker: Penny Reeh, Executive Director, Texas Festivals & Events Association

10:00 AM - 10:45 AM    Community Development through Nature Tourism: An Overview and
                                         How to Guide
                                         Tourists in Texas are drawn to our state's amazing natural resources,
                                         incredible biodiversity, and large variety of possible outdoor activities.
                                         Using a simple 6-step process, learn how to make the most of your
                                         local attractions and put your community and region on the nature
                                         Speaker: Shelly Plante, Nature Tourism Coordinator, Texas Parks &
                                         Wildlife Department
10:45 AM - 11:00 AM    Communications Break

11:00 AM - 11:45 AM     A Taste of Culinary Tourism
                                         Not every visitor goes shopping or visits museums; but all travelers eat and drink.
                                         "Culinary Tourism" is one of the fastest growing niches in the tourism industry. It's
                                         also a perfect tool for community economic development because it
                                         encompasses local restaurants, food growers, farmers markets, wineries,
                                         breweries, food festivals, retail stores and more. Learn how to tap into your
                                         community's potential to provide visitors with unique and memorable culinary
                                         Speaker: Daryl Whitworth, Assistant Director, Fredericksburg Convention
                                         & Visitors Bureau

11:45 AM - 12:30 PM    Networking Lunch
                                         Sponsored by San Angelo Restaurant Association

12:30 PM - 1:30 PM      Dessert with the State Agencies

1:30 PM - 2:45 PM        Marketing Without Money
                                         All of us would like to take our Public Relations game to the next level. Learn the
                                         secrets to getting good news storeis that even many seasoned PR pros don't
                                         know - and how to do it without breaking the bank! Who better to help you do that
                                         than a media insider? Jeff Crilley is an Emmy Award winning TV reporter whose
                                         work has aired nationally on The Fox News Channel, CNN, The CBS Early Show,
                                         Good Morning America, The Discovery Channel and Court TV.
                                         Speaker: Jeff Crilley, Real News Public Relations

2:45 PM - 3:30 PM        City Level Travel Research Data
                                         Let's take a look at the new city level economic impact travel data and how you
                                         can use the "build it yourself" charts to provide city level tourism spending,
                                         employment, earnings, and local and state tax data for your tourism
                                         promotion and budgeting purposes.
                                         Speaker: Louri O'Leary, Texas Tourism Research Manager, Office of the
                                         Governor, Economic Development and Tourism

3:30 PM - 4:00 PM        Q&A, Open Discussion

4:00 PM                          Adjourned


Thank you to our workshop series sponsors:


Who Should Attend: Local governments, convention and visitor bureaus, chambers of commerce, lodging facilities, attractions, restaurants, retail establishments and others involved in local tourism. Each workshop will provide information that benefits seasoned industry veterans and industry newcomers, alike. Attendees will leave with new ideas and practical tools.

Topics: Each workshop will be an intense day with industry experts offering stimulating and information-packed presentations, including the latest information and innovative tools and strategies to help Texas communities build and sustain local tourism success.

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