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Regional Tourism Workshop - Seguin
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When: October 15, 2009
Where: Seguin-Guadalupe County Coliseum
950 S. Austin Street
Seguin, Texas  78155
Contact: David Teel

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For hotel reservations, please contact:
Hampton Inn
950 S. Austin Street
Seguin, Texas 78155
Phone: 830-379-4400
TTIA Rate: $85/night

Workshop Rates:
Early Bird Rate - $75/person (before 5pm on September 24)
Regular Rate - $85/person (before 5pm on October 8)
On-site Rate - $95/person


Workshop Attire: Business Casual

Schedule of Events

8:00 AM - 8:30 AM         Registration & Continental Breakfast
                                         Sponsored by Seguin Convention & Visitors Bureau

8:30 AM - 8:45 AM         Welcome/Introductions

8:45 AM - 9:10 AM         Overview of TTIA
                                         Speaker: David Teel, Vice President, Planning and Development, Texas Travel
                                         Industry Association

9:10 AM - 10:00 AM       How to Get Started in Social Media
                                         In this presentation, you will learn the definition and characteristics of social
                                         media today, as well as what it means for the tourism industry.  Learn how
                                         you can get started on this new tactic of conversation, even on a limited budget.
                                         Speaker: Fran Stephenson, Director, Corporate Communications, Rackspace Hosting

10:00 AM - 10:45 AM    Estimating Tourism Value for YOUR Community
                                         This session communicates approaches to measuring your community's
                                         tourism value by using a simple approach in assessment and how to
                                         communicate that value to those in your community. The session touches
                                         on topics from developing visitor surveys and collecting information,
                                         researching community hotel revenues and combining information to
                                         conservatively estimate value and relating that value to stakeholders.
                                         Speaker: Roger D. Hanagriff, Associate Professor in Agricultural Business,
                                         Texas A&M University-Kingsville

10:45 AM - 11:00 AM    Communications Break

11:00 AM - 11:45 AM    A Taste of Culinary Tourism
                                         Not every visitor goes shopping or visits museums; but all travelers eat and drink.
                                         "Culinary Tourism" is one of the fastest growing niches in the tourism industry. It's
                                         also a perfect tool for community economic development because it
                                         encompasses local restaurants, food growers, farmers markets, wineries,
                                         breweries, food festivals, retail stores and more. Learn how to tap into your
                                         community's potential to provide visitors with unique and memorable culinary
                                         Speaker: Ernest Loeffler, Jr., Executive Director, Fredericksburg Convention &
                                         Visitors Bureau

11:45 AM - 12:30 PM    Networking Lunch
                                         Sponsored by Guadalupe Blanco River Authority

12:30 PM - 1:30 PM      Dessert with the State Agencies

1:30 PM - 2:45 PM        Marketing Without Money
                                         All of us would like to take our Public Relations game to the next level. Learn the
                                         secrets to getting good news storeis that even many seasoned PR pros don't
                                         know - and how to do it without breaking the bank! Who better to help you do that
                                         than a media insider? Jeff Crilley is an Emmy Award winning TV reporter whose
                                         work has aired nationally on The Fox News Channel, CNN, The CBS Early Show,
                                         Good Morning America, The Discovery Channel and Court TV.
                                         Speaker: Jeff Crilley, Real News Public Relations

2:45 AM - 3:30 AM         I Want to Do an Event...Now What?
                                         Learn how to take the guess work out of putting on an event.  Whether you're a
                                         first-timer or a seasoned pro, this session will provide key strategies, tips and
                                         ideas that will help make your event a success.  From fundraising to developing
                                         a business plan, from marketing to sponsorships and much more this session
                                         will equip you with the essentials for managing a well-run, professional and
                                         successful event.
                                         Speaker: Penny Reeh, Executive Director, Texas Festivals & Events Association

3:30 PM - 4:00 PM         Q&A, Open Discussion

4:00 PM                           Adjourned


Thank you to our workshop series sponsors:


Who Should Attend: Local governments, convention and visitor bureaus, chambers of commerce, lodging facilities, attractions, restaurants, retail establishments and others involved in local tourism. Each workshop will provide information that benefits seasoned industry veterans and industry newcomers, alike. Attendees will leave with new ideas and practical tools.

Topics: Each workshop will be an intense day with industry experts offering stimulating and information-packed presentations, including the latest information and innovative tools and strategies to help Texas communities build and sustain local tourism success.

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