How To Infuse Your Destination Into an Event
Panel Discussion with Travel Industry Experts
Buy a Recording Now:
(Recording will be emailed once processed)
Buy all five 2017 webinars and get a 10% discount! >>Click here to save!<<
Hear from a panel of travel industry professionals on strategies they’ve implemented for events in their destinations to deliver visiting groups a truly authentic experience. Discussion will include ideas on customized services, bid presentations, product development, meal and social function planning, promotional products, and more. This panel includes DMOs and dining/entertainment companies and addresses how partnering with others in the community helps to ensure a fully-branded event. This webinar is designed to help attendees think creatively to produce indelible memories unique to your destination so your visitors will return home bragging about their experience and return again and again.
Michelle Beckwith, Regional Director of Catering, Landry’s, Inc.
Michelle is the Area Director of Catering and Special Events for The San Luis Resort. She is originally from the Houston Area where she began her career in food service 30 years ago working for an independent caterer.
Early on, Michelle was interested in the texture, color and flavor of the food she served. She originally wanted to become a chef, however, she was given the opportunity to work as a Catering Manager for Moody Gardens in Galveston. This changed the course of her career; she was able to use her creativity to create events not only with food but also with décor and entertainment.
She specializes in creating Destination Galveston Island Iconic Events for weddings, companies, and Galas. Recently she worked with The Galveston Convention and Visitors Bureau to spotlight Galveston Island as the 2018 Texas Travel Industry Conference at this year’s luncheon held in Fort Worth Texas. 2018 marks the 18th year Michelle will serve as organizer of The San Luis Salute to Mardi Gras!, a private charity gala benefiting the University of Texas Medical Branch in Galveston hosted by Houston Rockets' owner Tilman Fertitta and wife Paige.
Since 1994 she has lived and worked on Galveston Island. Community Involvement is important to her. She is a 1995 graduate of the Galveston College Leadership Institute, a member of the Galveston Island Rotary Club, on the advisory board of the Galveston Island Humane Society, advisory board member for The Ronald McDonald House and has served on the board for the Galveston Island Chamber of Commerce.
Gathan Borden, Vice President of Marketing, VisitLEX
Gathan D. Borden is the Vice President of Marketing for VisitLEX, the Lexington Convention & Visitors Bureau. In this role, he is responsible for the overall advertising, branding, marketing, public relations, social media, visitor services and web strategies for the city of Lexington in regards to travel and tourism.
Gathan spent the first seven and half years of his tourism career at the Louisville Convention & Visitors Bureau in various marketing roles, before accepting the role of Vice President of Marketing at VisitLEX in July of 2015, where he oversees the Marketing department and the Visitors Center.
He received a Bachelor’s of Business Administration with a double major in Business Management and Business Marketing from the University of Kentucky in 2001, and in May of 2009, he received his Master’s of Business Administration at Webster University. He is a 1999 initiate of Kappa Alpha Psi Fraternity, Inc., a past board member of the American Advertising Federation of Louisville, a current member of Destination Marketing Association (DMAI) and Hospitality Sales and Marketing Association International (HSMAI).
In 2013, Gathan was honored to be a “40 under 40” recipient from Business First, given to the top forty leaders under the age of 40 in the city of Louisville, and in that same year, he completed the Certified Hospitality Digital Marketing (CHDM) program through Hospitality Sales and Marketing Association International (HSMAI). In 2011 he was recognized as a “Top 40 under 40” recipient by both CONNECT and Rejuvenate magazines, as one of the hospitality industry’s up and coming future leaders. He has been featured in the Who’s Who in Black Louisville publication, honoring the city’s professional, community and civic leaders, and in 2008, he was awarded the “Hot Ten Award” by the American Advertising Federation of Louisville, given annually to the top 10 local advertising professionals under the age of 30 in Louisville. He is a graduate of the Ignite Louisville program at the Leadership Louisville Center, which is a program that prepares the community’s emerging leaders to build a better Louisville, and is a Commissioned Kentucky Colonel.
FAVORITE QUOTE: “Success occurs when preparation meets opportunity.”
Bryan Crowe, General Manager, Destination El Paso
Bryan Crowe joined Destination El Paso as the Director of Operations in 2004, was promoted to Assistant General Manager in 2006 and was appointed as General Manager in September of 2013.
He serves as chief executive of Destination El Paso, the destination marketing and venue management organization for El Paso, Texas, branded as Visit El Paso for destination marketing and as El Paso Live for venue management. Responsible for convention and meeting development, tourism development, film commission, marketing/branding of the destination, and operation of over 2M gross square feet of public assets - a convention center, two performing arts centers, a stadium, three parking garage facilities, two outdoor public festival spaces, and an outdoor amphitheater.
Prior to joining Destination El Paso, he worked supporting operations at the Breslin Center, a 15,000 seat special event center on the Michigan State University campus where he also received his Bachelor of Science degree in Engineering.
Mr. Crowe is also a LEED Accredited Professional and an active member of the International Association of Venue Managers. He also served five years as a Vice-President of Amigo Airsho, Inc. – a Texas nonprofit corporation dedicated to aviation education, science education, and military awareness and to the production of an annual public air show at Biggs Army Airfield, Fort Bliss, Texas. Mr. Crowe currently serves on several boards such as Texas Travel Industry Association, Sun Bowl Association, El Paso Club, and he is on the Governing Committee for the Greater El Paso Chamber of Commerce.
Drew Holmgreen, Senior Director of Marketing & Communications, Meeting Professionals International (MPI)
Drew always wanted to be in the NFL. But he says it’s okay that the scouts never came calling because serving as the Senior Director of Marketing and Communications at Meeting Professionals International is like football, requiring strategy, collaboration and occasional hard hits.
He has a B.A. in Advertising from the University of Texas at Austin and started his career at McCann-Erickson Southwest working on new business and Texas Tourism. He’s since been at Proof Advertising, TM Advertising, Belmont Icehouse and Calise Partners.
Throughout his nearly 20 years in marketing and communications, Drew has helped rack up success stories for every client he’s worked with (spanning multiple industries) and awards in every medium (from television to print, digital, experiential and beyond).
His client experience includes 7-Eleven, Austin Convention & Visitors Bureau, Bell Helicopter, Big Bend Brewing Co, Dallas Area Rapid Transit Authority, E-Z-GO, Hilton Austin, HP Byron Nelson Championship, La Quinta, Lower Colorado River Authority, Mattress Firm, Radisson, Service Experts, Sport Chalet, Texas A&M University, Texas Health Resources, Texas Tourism, Town of Addison, Visit Big Bend and We Buy Ugly Houses to name a few. He also serves on the Texas Central Hemophilia Association Board of Directors, and provides keynotes at regional and national conferences.
Registration Rates - To View Full Recording, Click On Link Above
Current TTIA Members: $40/person
TTIA 2017 Webinar Series Presented By
Click here for more upcoming TTIA Webinars