SUMMIT SPEAKER PRESENTATION RECORDINGS
If you missed the Texas Travel Summit, or one of these Keynote and Breakout Sessions during the conference - you can now purchase and gain access to the following video & presentation recordings from Summit 2018! Prices below.
Keynote: Andrew M. Davis, Best-selling Author and Internationally Acclaimed Speaker
The Curiosity Factor - The psychological phenomena creative brands employ to earn and own attention in a noisy world. Attention in today's online world is harder and harder to garner than ever before. Our clients, customers, prospects and leads tell us they have no time. No time to read our emails, download our e-books, listen to our podcasts, dive-in to our blog posts, or watch our videos.
However, these very same customers can binge watch two seasons of Stranger Things on Netflix in one weekend! Where's the disconnect?
Maybe, in our quest to make our content consumable we’ve eliminated every element that makes our content interesting? It turns out, the most successful content creators in the world don’t worry about how long their content is. Instead, they apply two infinitely powerful psychological phenomena to catch, keep and capture, their audience's attention.
In this exhilarating 45-minute keynote presentation, former television producer and bestselling author Andrew Davis will show you how to keep your audience curious. You’ll be challenged to think like a reality tv editor, and he’ll show you the five things that brilliant businesses do to transform their content from boring to brilliant. More importantly, you'll learn the simple secret to creating infinitely engaging content. What's the secret? You'll have to wait and see.
Keynote: Neville Bhada, Founder & CEO, Tourism Skills Group
Leveraging Current Tourism Trends - What is happening here and now? This talk reveals burgeoning trends in travel and tourism. Using national and local data from a variety of sources, the economy is scrutinized and put into perspective. A broad range of data is delved into and interpreted from multiple travel segments such as hotels, restaurants, attractions, air travel and more. Economic factors that influence travel are also evaluated including employment, energy and fuel costs, transportation, and infrastructure. Marketing, technology, generational differences, and other tourism industry influencers are also explored. Learn how business, the economy and hospitality are connected and how your organization can capitalize on these trends in this lively one-hour presentation.
Keynote: Mo Parikh, Founder of Bandwango
Leading The Transformation of Destination Marketing: Strategies and Tools to Stay Relevant in a Technology Dominated Era - Come learn from Mo Parikh, the founder of Bandwango, the mobile experience passport company, about the big picture of tracking historical destination marketing trends to insights for the future, and to get a pulse on strategies and tools that empower destination marketers to embrace the next generation of travel technology. In his presentation, Mo will draw connections between search marketing, mobile engagement, data analytics, travel content, augmented reality and personalization, all while speaking to the greater purpose of destination marketing, its unique positioning and strengths, and who it’s capable of serving. Destination marketers will learn to draw on their unique sets of skills and resources including local authority, relationships with local businesses, and a deep knowledge of the destination, to envision ideas, services and products that deliver the best of a destination more effectively to locals, visitors and would-be visitors on the platforms and mobile devices they already use.
Breakout Speaker: Jim Petrick, Professor and Research Fellow, Texas A&M University
Branding your Community - In this session, a step by step process for how to develop a brand for your community will be presented. You will learn how to determine the best attributes of one's community, how to perform an importance/performance analysis of the attributes of one's community, and how to develop a brand for one's community.
Breakout Speakers: Dan Janes, CEO, Madden Media and Rick Yngve, Co-Director of Eller Social Innovation, Lecturer, McGuire Center for Entrepreneurship at University of Arizona
Moving From Collaboration to Collective Impact in Communities - As communities look to create lasting change to make their destinations more appealing to those who would live, work, and explore; destination marketing organizations (DMOs) have the ability to shape the collective impact that can transform a place. Collective impact requires thinking beyond single issues and activating support across sectors – from government, nonprofits, and the private sector. With dramatic social and economic change coming to communities, DMOs should play a significant role to impact travel and workforce attraction efforts for a place.
Breakout Speaker: Gertrude Nonterah, Founder, Nonterah Digital Media LLC
5 Ways Your Travel Business Can Leverage Instagram To Grow Visibility and Revenue - Most people know how to take a picture and post it to Instagram. But usually, that is all they do and what they don't realize is that they are seriously shortchanging themselves and missing out on reaching an up and coming demographic. In this talk, I want to show attendees how to leverage Instagram Stories, Instagram TV, Instagram ads, Instagram direct messaging and how to search for and use specific hashtags on Instagram that will extend their reach. This will be an action-packed training session and I have no doubt that by the time attendees leave this session, they will have a clear understanding of using these 5 channels on one platform to attract and build a loyal fan base who will ultimately patronize their businesses.
Breakout Speaker: Matthew Curtis, Founder, Smart City Policy Group
AirBnB and STRs: How the Travel Industry Can Help Cities Create Rules that Work - AirBnB, Vacation Rentals, or Short-term Rentals, can be an economic benefit to communities. But, people are beginning to notice there are changes occurring in the industry, and government is having a tough time creating effective rules. Matt Curtis talks about the changing travel trends around Vacation Rentals, the examples of communities and their economic research, and the impact on housing construction, tourism, retail, restaurants and more.
Breakout Speaker: Kelly de Schaun, Executive Director, Galveston Park Board of Trustees/CVB
Board and Committee Management: Songs of Kumbaya or Mortal Combat? - The success of every organization is dependent upon its ability to gain consensus, inspire confidence and take advantage of disruption. Effective board and committee management is the key to building stakeholder loyalty and implementing big vision ideas. Group management is a learnable skill that can marshall additional resources, develop advocates and empower stakeholders. This session is intended for anyone who is interested in harnessing the power of community through the activation of board and committee members in a manner that supports staff and the organization. Participants will leave with copies of sample tools, including; policies, mission statements and calendars.
Breakout Speaker: Darren Drewitz, Co-Founder & Director of Strategy, MindEcology, LLC
Social Media. You're Doing It Wrong! - A step-by-step, real world discussion and teachings of the 5 most common social media mistakes that CVBs, towns and destination businesses make and how to overcome them. This discussion is about proven best practices with content strategy. What works. What doesn’t. In this discussion, speaker Darren Drewitz of MindEcology will share his real-world case studies of what he has learned in directing the social media strategy for over a dozen Texas CVBs, Chambers, Lodging and entertainment- destination businesses.
Breakout Speaker: Ed Cohen, Partner, Ideapeddler
Surviving Today's Marketing Wild West - By incorporating Texas mythology and the western movie metaphor, the speaker will take the audience on a journey of today' marketing wild west and provide strategies for professional and personal prosperity. Via data visualization and multi-media content, the speaker will bring the current marketing ecosystem to life. Ed's address will include insights into current media tools and advertising tactics (traditional, SEM, social media and more) as well as broader business philosophies such as The Experience Economy and rendering authenticity which is driving the future of Texas Tourism.
Breakout Speaker: Paul McLeod, Director of Business Intelligence, Simpleview
Dashboards, Reports, and Memos: Use the Right Analysis Tools for Your Situation - Over the last few years, decision-makers in every line of business have come to appreciate that merely having information isn't good enough. We have to concentrate on how we read, communicate, and parse that information, as well, if we want to lead our organizations to success. As destination marketers, we have access to a wealth of data from a wide variety sources.
$75/each - Keynote Presentation (choose one: Andrew Davis, Neville Bhada, or Mo Parikh)
$150 - All Keynote Presentations (3 total)
$150 - All Breakout Sessions (8 total)
To purchase, click on the "Register" link above and make your selection(s). Once payment is processed, you will receive an email with the recording links.
For questions, please contact Jennifer Roush, firstname.lastname@example.org, or Erika Boyd, email@example.com.