TTIA Members: Included with membership
Cancellation Policy: There are no refunds on Webinar registrations. All registrants will receive a recording within one business day of the presentation. Thank you.
August 21, 2019 - 12:00pm - 1:00pm
What is a Strategic Plan and why do I need one? This webinar will explore what a Strategic Plan looks like, the process to create one and successfully implement and track the plan.
Speaker: Dan Decker, President and CEO, Texas Travel Industry Association
Daniel J. Decker has been a part of the US travel industry for the past 36 years. He is the President & CEO for the Texas Travel Industry Association (TTIA). In his role, Dan focuses on advocacy and education for its members, growth strategy management and value-added member opportunities that increase an already strong TTIA.
In February 2016 he retired from a successful 26-year, to the day, career at SeaWorld Parks and Entertainment spending more than half of his life with the company. Dan served as President for SeaWorld® and Aquatica™ Waterpark and Discovery Point in San Antonio, a position he held from September 2004 to February 2016. He was responsible for the daily operation of the world’s largest marine life park, as well as strategic planning and marketing for the park’s long-term growth. During his 12 years as president he grew the park’s profit substantially by adding rides, shows, events and animal attractions while caring for the safety of its team members, animals and guests, leading a dedicated, passionate and purpose driven staff of more than 3,000 team members. Prior to that appointment, he was the Corporate Director of Operations and Executive Assistant to the president and chairman of the board for the Busch Entertainment Corporation, an Anheuser-Busch company. He served 10 years as General Manager of Grant’s Farm, the Busch Family ancestral home, a family entertainment and zoological park in St. Louis operated by Anheuser-Busch. Prior to that, Decker held leadership positions in human resources, park operations and culinary operations at SeaWorld San Diego. Before his SeaWorld / Anheuser-Busch career Dan was a leader in front office and guest service operations for resort hotel’s in San Diego, California, Jackson Hole Wyoming and Santa Fe, New Mexico.
August 28, 2019 - 12:00pm - 1:00pm
Content Marketing Strategies
This webinar will provide an overview of Hearst Texas, explore the current content landscape in the Travel Industry, then take a deeper dive into content strategies, and review case studies and examples, finishing with a Q&A session.
15-30 minute consults will be available at a later date to deep dive into your current content marketing strategies and how Hearst can help individual members.
Speakers: Courtney Eberts, Creative Strategist and Bently Dye, Digital Sales Manager - Strategic Accounts and Agencies, Hearst Texas
Courtney is the Creative Strategist for Hearst Texas and been with the company for over 3 years. She specializes in helping brands tell their stories through native and interactive storytelling within multiple industries, including travel, and constructs multi-media plans that begin with branded content. She has an Australian Shepard named Cam, and when she isn’t working she competes in target archery competitions nationwide.
Bently is the Digital Sales Manager for Strategic Accounts and Agencies for Hearst Texas. He brings to Hearst Texas his experience as a Marketing and Media Executive with a proven record of success in defining and executing highly successful digital marketing initiatives and integrating digital with traditional marketing programs, strengthening revenue, margin, and competitive advantage. His deep knowledge of, and passion for, the ways digital marketing avenues transform customer interaction, the creative advertising process, business development, lead generation, and the marketing function are all assets to be leveraged to benefit our clients.
October 16, 2019 - 12:00pm - 1:00pm
Unexpected Allies: The Power of Coalitions
Join us for a webinar to take a look at the Texas Coalition for State Parks, and its successful advocacy effort during the 86th Legislative Session to get Prop 5 on the ballot this fall. Prop. 5 will ensure that the dedicated funding from the Sporting Goods Sales Tax consistently makes its way to the Texas Parks & Wildlife Department and the Texas Historical Commission, ensuring a steady stream of funding for these important Texas treasures. On November 5th, Texas voters will get to show their support for our parks and historical sites – learn more about how this effort made its way to the ballot, and what lessons you can take back to your organization.
Speaker: Jenifer Sarver, Principal, Sarver Strategies
Jenifer has nearly two decades of experience in media relations, crisis communications, speech-writing, coalition building, and media and presentation skills training. Her career has spanned the corporate, nonprofit and political worlds, helping clients develop messages that will resonate with their core audiences and create strategies for effectively delivering those messages through the appropriate communications channels.
Jenifer teaches courses on public speaking, advocacy communications, speech-writing, storytelling and confidence in communication, among other topics. She has been a guest lecturer at UT Austin, Concordia University, American University and UT Dallas, among other institutions. She has taught at the Yale Women’s Campaign School. She regularly presents at conferences and delivers keynotes remarks. She has conducted international training in Kenya, Tunisia, Kazakhstan and Australia.
More webinars for the 2019 year to follow soon.
For a list of past webinars: Click here. Buy all past year webinars and get a 10% discount! >>Click here to save!<<
For questions, please contact Erika Boyd, Director of Communications: email@example.com.