Line Them Up At the Gate: Social Media Marketing for Festivals and Special Events
With Sheila Scarborough and Leslie McLellan, Tourism Currents
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Get people talking online about your festivals and events; with the right techniques, they will even help you spread the word beforehand. During the event, ensure that shared attendee experiences across the social web will make people wish they were there, and then continue the buzz afterward to build a community of fans and sustain interest throughout the year. Leslie and Sheila from Tourism Currents will show you how social media marketing can raise visibility and attendance for your events, with plenty of examples plus a marketing checklist handout to take with you.
Sheila & Leslie, Tourism Currents
Leslie McLellan has spent the last 20+ years building marketing programs for communities, destinations, and organizations, as well as teaching communities how to engage their stakeholders and visitors. From resort destinations to rural towns, from non-profits to associations and small businesses, Leslie trains communities to use social media and digital marketing to positively promote their areas.
Along with Sheila Scarborough, Leslie is part of the Tourism Currents team, offering online and in-person training in social media for tourism and hospitality. Leslie gained national attention in 2009 when due to budget restraints, she successfully marketed the resort community of Lake Arrowhead, California, with a zero marketing budget, solely using social media. Leslie is passionate about tourism marketing and works daily with a variety of tourism clients.
Sheila Scarborough is a speaker and trainer specializing in tourism, travel, and social media. Along with Leslie McLellan, she's part of the Tourism Currents team, offering online and in-person training in social media for tourism and hospitality. She is on the National Professional Development Committee for the AWC (Association for Women in Communications,) co-founded and still writes for the award-winning Perceptive Travel blog, helps run #tourismchat on Twitter, and serves on the Programming Committee for SXSWi, the South by Southwest Interactive tech conference. A U.S. Navy veteran, Sheila is an NHRA drag racing fan because there is one winner, one loser, and no whining.
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