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Webinar: Working with the Media
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Webinar: Working with the Media


When: September 13, 2017
United States
Jennifer Roush

Phone: 512-328-8842


Working with the Media 

With Fran Stephenson, Principal, Step In Communication

Buy a Recording Now:
(Recording will be emailed once processed)

Buy all five 2017 webinars and get a 10% discount! >>Click here to save!<<

Media relationships are more critical than ever! As beat reporters become more and more scarce, and the lines between travel writer and travel blogger become increasingly blurred, it’s more important than ever for travel professionals to understand what makes the media tick. In this presentation, you will learn about the state of travel media today, how the PESO model should and could shape your media relationships and top tips from the industry on navigating the space.

Fran Stephenson
Fran Stephenson, Principal, Step In Communication

Fran Stephenson, APR, is a communications leader with extensive experience in the field. She is principal of Step In Communication, assisting clients in tourism, hospitality and health care. She was director of corporate communications for Rackspace Hosting and director of communications for SeaWorld San Antonio. She instituted the first successful social media program for the SeaWorld parks and implemented a social media coaching program for internal use at Rackspace. She has served in many community and industry associations including the board of PRSA San Antonio and Guide Dogs of Texas. Fran holds a Master’s Degree in Communications Studies from St. Mary’s University and a Bachelor’s Degree in Consumer Science from Miami University in Oxford, Ohio. She speaks frequently on integrating social media into communications and marketing initiatives and has won numerous industry awards for campaigns and tactics. Stephenson teaches crisis communications planning for tourism professionals annually at Travel and Tourism College, a certification program for the Texas Travel Industry Association. She is an adjunct faculty member at Northwest Vista College. Clients include the Texas Travel Industry Association, IMCOM Marketing department of the U.S. Army, Visit Plano, Natural Bridge Wildlife Ranch, ChildSAFE, The San Antonio Cocktail Conference, The Youth Orchestras of San Antonio, SQH Sports and Entertainment, and Children’s Hospital of San Antonio.


Registration Rates - To View Full Recording, Click On Link Above

Current TTIA Members: $40/person
Non-Members: $60/person


TTIA 2017 Webinar Series Presented By

Southwest Airlines

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