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Our state’s fully-funded tourism advertising and promotion budget needs your support:  Drastic cuts to the state’s highly successful tourism advertising and promotion program, Texas. It’s Like A Whole Other Country® would result in significant economic losses and dramatically lower tourism-related tax dollar collections. As a member of TTIA, we need your help to spread the word that fully funding the state’s tourism advertising and promotion program is a smart solution for our state’s current budget crisis.  

Please submit a letter-to-the-editor to your local newspaper in support of a fully-funded state tourism advertising and promotion program. Feel free to use the sample letter-to-the-editor or the bullet points below to help guide the development of your own letter. 

We encourage you to include a few sentences about why state tourism promotion is important to your area.  For example: it drives visitors to your area; it provides valuable cooperative programs; it provides media and travel trade opportunities; etc.

Note: All submitted letters should not exceed 200 words.  

Sample Letter-to-the-Editor

The Texas Legislature must include "smart” programs in the state budget – programs that help pay for education, health care, public safety, and other state services.  

State tourism promotion is a "smart” program because it generates more tax dollars than it spends.  As an added bonus, these taxes are not paid by Texans.  They are paid by non-Texans who come to visit our state as a result of promotion efforts.   

For example, the state spends approximately $25 million per year on the Texas.  It’s Like A Whole Other Country® advertising campaign that brings out-of-state visitors to Texas.   In 2009, these advertising-driven visitors spent $3.6 billion in our state, which supported jobs for more than 36,000 Texans and generated $189 million in visitor-paid state tax revenues.  That’s a $7 to $1 return on investment! 

 {insert local data on why the state’s tourism promotion is important to your area.}  

State tourism promotion is a "smart” investment that’s part of the budget solution.


  • Fully funding Texas’ tourism advertising and promotion program is part of a smart solution for the budget crisis facing our state.
  • Texas’ tourism advertising and promotion program creates jobs, generates tax revenues and helps keep our state economically competitive.
  • Tourism advertising and promotion funding provides a good return on investment. For every $1 the state invests in tourism advertising and promotion, more than $7 is returned in state tax revenues. These revenues help fund important state government services such as education, health care and public safety.
  • More than 90 percent of revenues from the state hotel tax help to fund other state general revenue programs including public education, public safety, and health and human services.  Only $.08 of every dollar of the state hotel tax goes to tourism promotion in Texas. Cutting the tourism advertising and promotion budget could put these economic benefits at risk.
  • Include information on how state tourism promotion impacts your area; i.e. drives visitors, valuable cooperative programs, media/travel trade opportunities, etc.

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