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Press Releases and TTIA Member News: Alliance News

Steve Atkins, 2017 Lifetime Achievement Award Recipient

Thursday, August 17, 2017  
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2017 Lifetime Achievement Award
Steve Atkins

TTIA is proud to present the 2017 Lifetime Achievement Award to Steve Atkins, President of The Atkins Group.

The Lifetime Achievement Award honors an individual who has dedicated his or her life to the betterment of Texas travel and tourism through a body of work over many years, and whose dedication has made a lasting and important contribution to the industry.

As a motivated and highly energized leader, Steve believes every individual will deliver to his or her maximum potential when an environment is created that educates, inspires, communicates, challenges, and rewards. His background includes 40+ years at The Atkins Group (TAG), an award winning, full-service brand communications agency based in San Antonio with offices in Dallas & the Rio Grande Valley. TAG was designed to deliver comprehensive brand marketing programs with an emphasis on the tourism category. Steve maintained a successful contribution to the San Antonio CVB for 20 years, leading the development of all research, strategic planning, campaign development for external and internal audiences, media innovation, public relations and public/private partnerships for co-promotion. He also helped to originate S.A.V.E. (San Antonio Vacation Experience) Co-op and managed the program for 10 years. Steve remains highly active in the Texas travel industry, managing a variety of CVBs and hospitality organizations, including South Padre Island CVB, Plano CVB, The Woodlands CVB and the Texas State Aquarium.

He produced successful campaigns for several Mexico destinations including: Mazatlan, The Bays of Huatulco, Ixtapa/Zihuatanejo on the Pacific Coast, and the interior cities of Oaxaca and Mexico. With his team, he developed the first comprehensive Direct Marketing Program for Mexico's Secretario de Turismo (SECTUR). The effort targeted the retail travel trade of the U.S. and Canada with education seminars traveling throughout all major gateway markets, and the design and production of all support and sales materials, as well as a "hot leads" and incentive program.  Steve has a vast amount of knowledge and the wisdom to understand the power of ideas and how to leverage that power.

A few of Steve's unique accomplishments include: innovative solutions to call center development for tourists, one of the first customer relationship marketing platforms ever involved with the healthcare industry and creative campaigns that competed nationally and won top awards against global agencies. He has also received recognition for innovation by the World Tourism Organization.

Steve provides an unprecedented amount of pro-bono support to the San Antonio community through development of marketing/communication programs that attracted participation, funding and grass roots efforts for many key organizations. He currently serves on numerous boards including Texas Travel Industry Association, San Antonio Area Tourism Council, Valero Alamo Bowl (NCAA Bowl Series) and The Children's Hospital of San Antonio Foundation.

Please join us as we honor 

Steve Atkins

TTIA's 2017 Lifetime Achievement Award Recipient 

at the Texas Travel Summit Awards Gala in Arlington on October 3.