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Affinity Program

TTIA Life's Better Affinity Program: 2018-2019 Partners


TTIA Life's Better Affinity Program offers you the tools to advance your business, destination, or attraction with our trusted partners. We have several new partners with a broad array of talents and capabilities, ready to help you enhance your current advertising, marketing, branding, research - or help you create something new!



After decades of successful campaigns, consumer behavior continues to change, but our passion to deeply understand our client’s business and the audiences we speak to drive our daily resolve to always innovate and evolve. 

At The Atkins Group, we believe that every interaction a consumer has with a brand can and should be great. It’s a challenge and a privilege we take very seriously. We start every day with one goal in mind: achieve greatness for our clients.

We’re a specialist agency providing extraordinary work in the segments of travel including, attractions, destinations and hospitality entities. This focus allows us to build deep subject matter expertise to serve our clients in the broadest yet most expert manner possible.

Today with 45 Full time employees, and offices in San Antonio and Dallas, we’re driven consultants, creatives, marketers and strategists who improve clarity and connection, creating and enhancing great brands that move people to action. We excel across eight core competencies:

Exclusive Digital Program for TTIA Members

Exclusive, 12 month, out of the box, digital marketing programs designed to drive online engagements and web traffic to each TTIA member’s website.

Program includes:

Digital Programmatic Media

Behaviorally target individuals interested in travel with specific travel destination product across the state of Texas across top quality sites.


Prioritize individuals who have already visited your website. Target them with higher frequency across top, quality sites.

OTT – Over The Top Video

Target individuals interested in travel across digital video platforms, such as connected TVs and online TV.

Device ID Targeting

Target individuals across their smart mobile device based on previous location the user has visited. Build a custom audience based on previous visitation to your market or competitor market.


Creative Digital Development

Exclusive pricing for TTIA members.  Digital web development for standard ad sizes:

300x250, 728x90, 320x50, 300x600, 160x600.

Program includes:

Full Development of digital creative assets.

Animated Gifs or HTML 5


Brand Development Process

Exclusive reduced pricing for TTIA members.  Orchestration of proprietary brand development process. Award winning proprietary process designed to develop or enhance the power of brand positioning.

Program includes:
Proprietary process would include:

1.     Client Stake Holder Interviews

2.     Consumer Perspective overlay

3.     Full Brand Positioning Statement

Driven by three pillars that ultimately leads us to develop what speaks to the Heart and Soul of our target audience:



For more information, contact Carlos Casas:





GSTV is a data-driven, national video network delivering targeted audiences at scale across tens of thousands of fuel retailers. Reaching 1 in 3 American adults monthly, GSTV engages viewers with full sight, sound, and motion video at an essential waypoint on their consumer journey. Analysis of billions of consumer purchases demonstrates that GSTV viewers spend significantly more across retailers, services, consumer goods and other sectors, following a fuel transaction. While offering consumers entertaining and informative content, GSTV drives immediate action and creates lasting brand impressions, delivering measurable results for the world’s largest advertisers. GSTV’s convenience and fuel partners include leading retailers like 7-Eleven, Arco, BP, Circle K, Chevron, Conoco-Phillips, Exxon-Mobil, Gulf, KwikTrip, Marathon, Speedway and Sunoco.



For more information contact Joe Horton:




TTIA Search Engine Marketing from Madden Media

Madden Media is a Google Premier Partner and with the 2019 SEM Affinity Partnership, you can let one of our Google-certified experts deliver your destination guaranteed clicks every month.  You want to inspire consumers to solidify travel plans and book their adventure—that’s where Search Engine Marketing comes in. It’s the foundation of your digital marketing plan, there to ensure a greater share of relevant and interested consumers choose your website over a competitor’s. This partnership plan helps you get qualified traffic to your site without having to manage the account or breaking your budget. Madden Media’s experts are here to help you every step of the way.



Increased brand awareness. You want everybody to know your name and dream of a vacation in your destination.

Encourage interaction with your relevant content. Drive your audience to the most appropriate content on your website.

Trusted experts manage your account. Letting us recommend keywords, optimize your campaign, and our detailed monthly reporting frees you up to focus on other tasks.

Programs for a variety of budgets: The program is scalable and allows you to spend as little as $735 a month and receive over 1,000 clicks per month with a four-month minimum commitment.


See PDF Here


"See Texas First" Integrated Marketing ProgramThe See Texas First co-operative opportunities combine print and online promotion to deliver branding and direct response throughout the spring and fall.  The program includes a High-Impact Newspaper insert targeted to select households in Texas and contiguous states, providing TTIA members with direct access to travelers. Typically, the program generates in excess of 300,000 responses. Written in "advertorial" form, the insert allows participants to send exactly the message they want. A response card generates direct inquiries from potential visitors. A bonus distribution goes to AAA travel advisors.  In addition, visitors & subscribers receive eBlasts and eZines that reach best-match subscribers who have asked to receive Texas Travel Industry Association Revenue Programs ongoing travel updates.  For more information, click here.


For more information, contact Daryl Whitworth:




MatchPoint™.  A Best Visitor Profiling Analysis & Report by MindEcology™.

MatchPointTM Best Visitor Profiling is recommended for any town, CVB, attraction or organization  whose goal is to develop fact-based, data-driven marketing campaigns built on proven database research techniques. The process includes building a mathematical model - or profile - of your existing visitors. After building a model of your best visitors, the model is leveraged to provide you with a wealth of actionable information about how to target your absolute best prospective visitors.

MindEcology combines nationally-known marketing segmentation systems with in-house big data science, proven data mining techniques and machine learning methodologies to create the report.

Report includes: detailed demographics, psychographics, distance traveled, media habits, geographies to target and specific messaging and marketing recommendations to reach your proven best prospective visitors. 


For more information, contact Darren Drewitz:




2019 Influencer Activation Packages for TTIA Members

Texas Travel Talk specializes in sharing stories about Texas destinations. Using a combination of respected travel influencers that live in the state, and the platform, we know how to tell your story. We combine that with smart, targeted advertising on social media and Google Ads to make sure your content is discovered and consumed by ideal travelers that have the interest and budget to visit Texas destinations.


We know that Texans begin planning their travel targets in early spring, so the timing of the promotional window will get people talking about travel in Texas. We have created two exclusive seasonal influencer activation opportunities to capitalize on the best times to travel in Texas - Spring and Summer - which will highlight members individually and in roundup stories, photos and social promotion using some of the Lone Star State’s most influential travel moms to promote TTIA members. Members can choose from three levels within each seasonal package, offering a variety of price points and benefits to suit a wide variety of budgets. Find out more about the packages and pricing at this years’ Summit in Galveston.  


For more information contact Fran Stephenson:  



Found Media Group 

Found Media Group will offer select services in collaboration with Texas Travel Industry Association to fill promotional and marketing needs for members as a benefit of membership. Found Media Group will serve as a preferred provider for these services during the duration of the Texas Travel Industry Association presenting sponsorship for the Eat. Drink. Texas. Campaign.

The Texas Travel Industry Association will reach out to members ahead of Found Media Group visits to
their region offering these services and opportunities to meet with Found Media Group during the visit to discuss their marketing needs.

Of particular interest to Found Media Group is outreach to leadership of city economic development,
chambers of commerce, and business leaders.

For more information contact Matt Wolski:




Texas Music Office  "Music Friendly Community" Certification

Participation in the Texas Music Office's "Music Friendly Community" program provides Texas communities with a network for fostering music industry development, and sends a clear message to industry professionals that certified communities are serious about attracting and developing music industry growth.

Cities that have received the official Music Friendly Communities designation from the Texas Music Office include Fort WorthAustinSan AntonioDenton, and Lindale.

Cities that are currently working through the certification process include: StephenvilleDallas, and Corpus Christi.

For more information contact Brendon Anthony:






Proposals will be reviewed as submitted on an ongoing annual basis. 

Proposals to be emailed to Dan Decker at


To increase our membership value and more readily connect buyer and supplier members, the Texas Travel Industry Association (TTIA) is looking to broaden our revenue generating programs. We’d like to build upon current offerings and open this program up to include but not limited to categories such as Marketing (TV, radio, other print, billboards, website, digital, mobile, interactive, affinity, etc.) as well as Research, Administrative support functions, Technology offerings, transportation, etc. Please note that the Marketing print insert program is already exclusively held. TTIA reserves the right to choose multiple options in one category if deemed that programs are dissimilar enough. These co-ops will be open to and promoted to all TTIA members.


Proposals should be structured to include the following Annual Association compensation and terms;

-        Annual minimum payout amount paid in monthly installments to TTIA

-        A percentage commission on program sales in excess of established threshold targets

-        Minimum three-year term


In return the Annual Association Compensation value may be applied to TTIA in one or a combination of offerings including;

-        Premier Membership dues up to and including a Gold level membership which includes a seat           on the TTIA board and all other associated benefits

-        Sponsorship(s) of TTIA Board and Member events at designated rate card levels

-        Promotion of company and of marketing program on TTIA’s website and social media channels

-        Event opportunities to promote company and marketing program to members 


Click here for the RFP format, timeline, and certification statement. A certification statement must be completed, signed and included with the proposal. 

For more information on other marketing or revenue opportunities offered through the Texas Travel Industry Association, contact Dan Decker: