This website uses cookies to store information on your computer. Some of these cookies are used for visitor analysis, others are essential to making our site function properly and improve the user experience. By using this site, you consent to the placement of these cookies. Click Accept to consent and dismiss this message or Deny to leave this website. Read our Privacy Statement for more.
Print Page | Sign In | Register
Affinity Program

Life's Better Affinity Program Partners


The Life's Better Affinity Program offers you the tools to advance your business, destination, or attraction with our trusted partners. We have several new partners with a broad array of talents and capabilities, ready to help you enhance your current advertising, marketing, branding, research - or help you create something new!



After decades of successful campaigns, consumer behavior continues to change, but our passion to deeply understand our client’s business and the audiences we speak to drive our daily resolve to always innovate and evolve. 

At The Atkins Group, we believe that every interaction a consumer has with a brand can and should be great. It’s a challenge and a privilege we take very seriously. We start every day with one goal in mind: achieve greatness for our clients.

We’re a specialist agency providing extraordinary work in the segments of travel including, attractions, destinations and hospitality entities. This focus allows us to build deep subject matter expertise to serve our clients in the broadest yet most expert manner possible.

Today with 45 Full time employees, and offices in San Antonio and Dallas, we’re driven consultants, creatives, marketers and strategists who improve clarity and connection, creating and enhancing great brands that move people to action. We excel across eight core competencies:

Exclusive Digital Program for Members

Exclusive, 12 month, out of the box, digital marketing programs designed to drive online engagements and web traffic to each member’s website.

Program includes:

Digital Programmatic Media

Behaviorally target individuals interested in travel with specific travel destination product across the state of Texas across top quality sites.


Prioritize individuals who have already visited your website. Target them with higher frequency across top, quality sites.

OTT – Over The Top Video

Target individuals interested in travel across digital video platforms, such as connected TVs and online TV.

Device ID Targeting

Target individuals across their smart mobile device based on previous location the user has visited. Build a custom audience based on previous visitation to your market or competitor market.


Creative Digital Development

Exclusive pricing for members.  Digital web development for standard ad sizes:

300x250, 728x90, 320x50, 300x600, 160x600.

Program includes:

Full Development of digital creative assets.

Animated Gifs or HTML 5


Brand Development Process

Exclusive reduced pricing for  members.  Orchestration of proprietary brand development process. Award winning proprietary process designed to develop or enhance the power of brand positioning.

Program includes:
Proprietary process would include:

1.     Client Stake Holder Interviews

2.     Consumer Perspective overlay

3.     Full Brand Positioning Statement

Driven by three pillars that ultimately leads us to develop what speaks to the Heart and Soul of our target audience:



For more information, contact Carlos Casas:



GSTV is a data-driven, national video network delivering targeted audiences at scale across tens of thousands of fuel retailers. Reaching 1 in 3 American adults monthly, GSTV engages viewers with full sight, sound, and motion video at an essential waypoint on their consumer journey. Analysis of billions of consumer purchases demonstrates that GSTV viewers spend significantly more across retailers, services, consumer goods and other sectors, following a fuel transaction. While offering consumers entertaining and informative content, GSTV drives immediate action and creates lasting brand impressions, delivering measurable results for the world’s largest advertisers. GSTV’s convenience and fuel partners include leading retailers like 7-Eleven, Arco, BP, Circle K, Chevron, Conoco-Phillips, Exxon-Mobil, Gulf, KwikTrip, Marathon, Speedway and Sunoco.



For more information contact Joe Horton:


Search Engine Marketing from Madden Media

Madden Media is a Google Premier Partner and with the 2020 SEM Affinity Partnership, you can let one of our Google-certified experts deliver your destination guaranteed clicks every month.  You want to inspire consumers to solidify travel plans and book their adventure—that’s where Search Engine Marketing comes in. It’s the foundation of your digital marketing plan, there to ensure a greater share of relevant and interested consumers choose your website over a competitor’s. This partnership plan helps you get qualified traffic to your site without having to manage the account or breaking your budget. Madden Media’s experts are here to help you every step of the way.



Increased brand awareness. You want everybody to know your name and dream of a vacation in your destination.

Encourage interaction with your relevant content. Drive your audience to the most appropriate content on your website.

Trusted experts manage your account. Letting us recommend keywords, optimize your campaign, and our detailed monthly reporting frees you up to focus on other tasks.




See PDF Here


"Texas First Leads " Custom Lead Program – For over 25 years, the See Texas First cooperative opportunities combined print and online promotion to deliver branding and direct response for Texas Travel Alliance members. 

New for 2020, Madden is introducing a custom digital lead generation program for individual partners.  Texas First Leads allows participants to generate leads specifically for their destination that conform to all current privacy laws.  With the changes in digital privacy laws, consumer expectations and direction from email marketing companies, all leads generated are specifically for each individual partner.  No longer based on a co-op model, the digital-only program allows partners to provide a small sweepstakes program to allow targeted leads for their unique destination.  The program can be run at any time of year during 2020 to meet partner needs for leads. 

PDF Here  Madden Media Website for more info HERE

For specific information on the program, please contact Daryl Whitworth at 940-665-1339 or


For more information, contact Daryl Whitworth:


Special COVID-19 Digital Bridge Campaign Support- Free* for First 10 Responders!

MindEcology has supported the digital marketing, research and creative efforts of over 30 cities' tourism efforts throughout the great state of Texas over the past 11 years. As a thank you to the community and to offer our support during this challenging time for Texas tourism, we are extending a special offer to interested Texas cities.

Offer details: Pick any two of the three following ad campaign types:

  • Google text ads
  • Google display ads
  • Google retargeting ads

MindEcology is responsible for:

  • Campaign setup
  • Full campaign support, optimization and management
  • Reporting

Destination is responsible for:

  • Payment for ad clicks (which are paid directly to the ad networks, not to MindEcology)
  • Building or providing existing banner creative (alternatively, MindEcology can create the ads for a discounted fee)
  • Granting MindEcology access to any existing Google Analytics and/or Google Ads account (if already set up)
  • Placing any retargeting code/pixel (as needed/requested) onto the client's site

Terms and conditions:

  • Ad budget for each campaign can be set at any level the city desires
  • Campaign duration: 6 weeks
  • Offer valid: Campaign start anytime now through May 15th

Limit: First 10 cities to respond will be eligible for this offer

Standard Affinity Program Offering: MatchPoint™.  A Best Visitor Profiling Analysis & Report by MindEcology™.

MatchPointTM Best Visitor Profiling is recommended for any town, CVB, attraction or organization  whose goal is to develop fact-based, data-driven marketing campaigns built on proven database research techniques. The process includes building a mathematical model - or profile - of your existing visitors. After building a model of your best visitors, the model is leveraged to provide you with a wealth of actionable information about how to target your absolute best prospective visitors.

MindEcology combines nationally-known marketing segmentation systems with in-house big data science, proven data mining techniques and machine learning methodologies to create the report.

Report includes: detailed demographics, psychographics, distance traveled, media habits, geographies to target and specific messaging and marketing recommendations to reach your proven best prospective visitors. 


For more information, contact Darren Drewitz:

Influencer Activation Packages for Members

Texas Travel Talk specializes in sharing stories about Texas destinations. Using a combination of respected travel influencers that live in the state, and the platform, we know how to tell your story. We combine that with smart, targeted advertising on social media and Google Ads to make sure your content is discovered and consumed by ideal travelers that have the interest and budget to visit Texas destinations.


We know that Texans begin planning their travel targets in early spring, so the timing of the promotional window will get people talking about travel in Texas. We have created two exclusive seasonal influencer activation opportunities to capitalize on the best times to travel in Texas - Spring and Summer - which will highlight members individually and in roundup stories, photos and social promotion using some of the Lone Star State’s most influential travel moms to promote members. Members can choose from three levels within each seasonal package, offering a variety of price points and benefits to suit a wide variety of budgets. Find out more about the packages and pricing at this years’ Summit in Galveston.  

For more information contact Fran Stephenson:  


For more information contact Matt Wolski:

Texas Music Office  "Music Friendly Community" Certification

Participation in the Texas Music Office's "Music Friendly Community" program provides Texas communities with a network for fostering music industry development, and sends a clear message to industry professionals that certified communities are serious about attracting and developing music industry growth.

Cities that have received the official Music Friendly Communities designation from the Texas Music Office include Fort WorthAustinSan AntonioDenton, and Lindale.

Cities that are currently working through the certification process include: StephenvilleDallas, and Corpus Christi.

For more information contact Brendon Anthony:






Proposals will be reviewed as submitted on an ongoing annual basis. 

Proposals to be emailed to Dan Decker at


To increase our membership value and more readily connect buyer and supplier members, the Texas Travel Industry Alliance is looking to broaden our revenue generating programs. We’d like to build upon current offerings and open this program up to include but not limited to categories such as Marketing (TV, radio, other print, billboards, website, digital, mobile, interactive, affinity, etc.) as well as Research, Administrative support functions, Technology offerings, transportation, etc. Please note that the Marketing print insert program is already exclusively held. The Texas Travel Alliance reserves the right to choose multiple options in one category if deemed that programs are dissimilar enough. These co-ops will be open to and promoted to allmembers.


Proposals should be structured to include the following Annual Association compensation and terms:

-        Annual minimum payout amount paid in monthly installments to Texas Travel Alliance

-        A percentage commission on program sales in excess of established threshold targets

-        Minimum three-year term


In return the Annual Association Compensation value may be applied to the Texas Travel Alliance in one or a combination of offerings including;

-        Premier Membership dues up to and including a Gold level membership which includes a seat           on the Alliance board and all other associated benefits

-        Sponsorship(s) of  Board and Member events at designated rate card levels

-        Promotion of company and of marketing program on the Alliance website and social media channels

-        Event opportunities to promote company and marketing program to members 


Click here for the RFP format, timeline, and certification statement. A certification statement must be completed, signed and included with the proposal. 

For more information on other marketing or revenue opportunities offered through the Texas Travel Alliance, contact Dan Decker: