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Life's Better in a State of Travel Economic Recovery Campaign

Life's Better in a State of Travel .... never has this phrase meant so much and brought so much hope in these challenging times. 



Members and friends of Travel: 

We are excited to share with you the Life's Better in a State of Travel Economic Recovery Campaign! The Texas Travel Alliance, TACVB, and The Atkins Group have collaborated on this project and are actively working to bring partners in to promote the campaign and to help support all of us across the Texas Travel Industry as we begin to plan and implement economic recovery efforts.

The goal of this campaign is to provide a message of hope and purpose as we all begin planning for what we will do after this pandemic passes. Please use the campaign on your social & digital platforms, and share this message with your partners and friends of Travel. Encourage everyone to like and share this campaign across all of their social platforms. Below you can watch the video, grab a suggested social usage guide, and find the links for both.

We are here for you through these challenging times and ready to join the campaign for bring Texas back, because Life's Better in a State of Travel! 
-The Texas Travel Alliance team

A Message from The Atkins Group:
On behalf of all of us at The Atkins Group, we want you to know that we believe in you. We believe in your destination, in your vision, and in your resilience. 

We’ve worked with DMOs and travel-related associations across the state for over 50 years because we love the work we do together. We love your restaurant scene. We love your eclectic character. We love your vistas. We love your hustle and bustle.

That’s why we’ve worked with the Texas Travel Alliance and TACVB to develop a campaign focused on bridging the gap between this moment in time to the point where recovery begins. We’ve created this campaign in such a way that it gets to the heart of our locals and visitors, and gets them thinking about the light at the end of the tunnel. We’ve also built it in a way that is affordable for you to customize - or you can use it as-is on your social pages at no cost. We’ve even worked with media partners to get the campaign placed and airing all around the state.

Because we’re not here just for your business. We’re not just a vendor. We’re your partner in rebuilding tourism in Texas. We know that Life is Better in a State of Travel.

So help us get the word out by participating in this campaign:

Click HERE to download the campaign video. This is free for you to use in your marketing, on your website, and in your social channels. You can also watch the video below as well.

Click below on the social usage guide PDF that serves as a guide with instructions and examples of how to promote this video on your social channels. 

Please reach out to Jayme LeGros ( with any questions or interest in additional campaign materials, and/or customization for your DMO specifically. We are here to help. 
- The Atkins Group




Life's Better
Life's Better Campaign Video
Social Usage Guide

Download the video HERE

Social Usage Guide HERE




This campaign has been made possible through the generous support of the following partners:  




Media Supporters: