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Marketing Cooperatives and Revenue Programs
TTIA's Marketing Programs
in cooperation with Madden Media
TTIA Members are able to participate in the members-only marketing programs, See Texas First Integrated Marketing Program.

"See Texas First" Integrated Marketing Program - The See Texas First co-operative opportunities combine print and online promotion to deliver branding and direct response throughout the spring and fall.  The program includes a High-Impact Newspaper insert targeted to select households in Texas and contiguous states, providing TTIA members with direct access to travelers. Typically, the program generates in excess of 300,000 responses. Written in "advertorial" form, the insert allows participants to send exactly the message they want. A response card generates direct inquiries from potential visitors. A bonus distribution goes to AAA travel advisors.  In addition, visitors & subscribers receive eBlasts and eZines that reach best-match subscribers who have asked to recTexas Travel Industry Association Revenue Programseive ongoing travel updates.  For more information, click here.

For more information on these cooperative programs, contact Daryl Whitworth with Madden Media at



TTIA's Revenue Programs



RFP Submitted: May 23, 2018

Proposals Due: June 15, 2018

Proposals to be emailed to Dan Decker at


To increase our membership value and more readily connect buyer and supplier members, the Texas Travel Industry Association (TTIA) is looking to broaden our revenue generating programs. We’d like to build upon current offerings and open this program up to include but not limited to categories such as Marketing (TV, radio, other print, billboards, website, digital, mobile, interactive, affinity, etc.) as well as Research, Administrative support functions, Technology offerings, transportation, etc.. Please note that the Marketing print insert program is already exclusively held. TTIA reserves the right to choose multiple options in one category if deemed that programs are dissimilar enough. These co-ops will be open to and promoted to all TTIA members.


Proposals should be structured to include the following Annual Association compensation and terms;

-        Annual minimum payout amount paid in monthly installments to TTIA

-        A percentage commission on program sales in excess of established threshold targets

-        Minimum three-year term


In return the Annual Association Compensation value may be applied to TTIA in one or a combination of offerings including;

-        Premier Membership dues up to and including a Gold level membership which includes a seat on the

         TTIA board and all other associated benefits

-        Sponsorship(s) of TTIA Board and Member events at designated rate card levels

-        Promotion of company and of marketing program on TTIA’s website and social media channels

-        Event opportunities to promote company and marketing program to members 


Click here for the RFP format, timeline, and certification statement. A certification statement must be completed, signed and included with the proposal. 

For more information on other marketing or revenue opportunities offered through the Texas Travel Industry Association, contact Dan Decker, Chief Operating Officer at

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