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Texas Travel Summit 2015 - Schedule


2015 Texas Travel Summit Schedule
(as of 9/14/15)


All Meetings on Sunday, September 20th will be held at Hilton Palacio del Rio unless otherwise stated below.

12:00pm – 6:00pm

Conference Registration - Prefunction Area near Salon Del Rey, Mezzanine Level
Sponsored by Media Group

1:00pm – 5:00pm TxDOT Administration Meeting- Salon A, Mezzanine Level

1:30pm – 5:30pm Vendor Table Set-Up- Henry B. Gonzalez Convention Center - Ballroom A

1:30pm – 3:30pm TACVB Board Meeting- Salon B, Mezzanine Level

3:45pm – 5:00pm TTIA Legislative Affairs Committee/TravelPAC Meeting - Salon C, Mezzanine Level

5:00pm – 6:15pm

First Timer’s Orientation & Networking Reception- El Mirador C,Conference Center Level, 22nd Floor
If this is your first time attending Summit, please join us for this informal reception and orientation session to meet TTIA staff and board members and learn more about the association.

Sponsored by Corpus Christi Convention & Visitors Bureau



Opening Night Kick-Off Event @ La Villita Historic Arts Village
Begin your time in San Antonio with a Fiesta-style grand opening celebration.

A revelry of San Antonio culture and heritage, Fiesta is a 125-year-old Texas tradition where you will dine on street foods, sip on margaritas, meet local Fiesta enthusiasts, see elaborate gowns from Fiesta royalty, and prepare for a night filled with entertainment and surprises! Festivities will be held in La Villita Historic Arts Village, a scenic downtown village along the banks of the San Antonio River.

Dress comfortably for warm weather
and bring your Fiesta medal from last year’s San Antonio luncheon.

La Villita’s Historic Arts Village is next door to the Hilton Palacio del Rio.

Sponsored by: San Antonio Convention & Visitors Bureau, SeaWorld San Antonio, Six Flags Fiesta Texas, Natural Bridge Caverns, Hard Rock Café, Fogo de Chao, the San Antonio Conservation Society, Jershan Company, and Publicity Ranch

*All meetings and meal functions are held at the Henry B. Gonzalez Convention Center, unless otherwise noted.

7:45am – 5:30pm
Conference Registration – Ballroom A Prefunction Area
Sponsored by Media Group

7:45am – 8:30am Networking Continental Breakfast – Ballroom A
Network with the Vendors and your fellow attendees.

8:30am – 8:50am Welcome/Opening Ceremonies – Ballroom A

8:50am – 9:50am

Mike Walsh
Tomorrow, Thought Leader, Author

Designing Your Business for the 21st Century – Ballroom A
Mike designs companies for the 21st century. With an engaging blend of case studies, global perspectives and cutting-edge research, Mike’s original insights help business leaders understand and unleash their future potential. He is the author of the award-winning book FUTURETAINMENT and the CEO of Tomorrow, an innovation consultancy. His research on emerging technologies and human behavior provides Fortune 500 companies with a roadmap for business transformation.

Keynote Speaker:Mike Walsh, CEO of Tomorrow

Sponsored by The Atkins Group

9:50am – 10:15am Communications Break

10:15am – 11:25am

Anirban Basu, Chairman & CEO
Sage Policy Group, Inc.

The Pit and the Pendulum - Ballroom A
This presentation provides a detailed, data-driven update of the performance of the global, national, and relevant regional economy. Special attention is given to key aspects of economic life, including trends characterizing financial, real estate, energy, and labor markets.

Keynote Speaker
: Anirban Basu, Chairman & CEO, Sage Policy Group, Inc.

Sponsored byTripAdvisor

11:25am – 11:45am Communications Break

11:45am – 1:00pm

Luncheon - Ballroom B
Sponsored by VisitHOUSTON and CityPASS

Presentation of Scholarship Awards

1:00pm – 1:30pm Communications Break

1:30pm – 2:15pm

All Eyes on Texas: FY’15 Wrap Up Report and FY'16 Marketing Plan - Ballroom A
Texas Tourism shares the results from their 2015 marketing and advertising activities, and previews the new initiatives planned for 2016.

Brad Smyth, Director of Tourism, Office of the Governor, Economic Development & Tourism Division and Tim Fennell, Tourism Deputy Director, Office of the Governor, Economic Development & Tourism Division

Sponsored by AJR Media Group and AAA Magazines

2:15pm – 2:55pm Texas from A New Perspective: Texas Tourism 2016 Advertising Campaign- Ballroom A
The new Texas Tourism advertising campaign builds upon the success of the previous campaign by taking viewers into the excitement, wonder, and fun of a Texas vacation. This exclusive premier will show you how the campaign has evolved to give potential travelers a new perspective of Texas.

Speakers: Brad Smyth, Director of Tourism, Office of the Governor, Economic Development & Tourism Division and Tim Fennell,Tourism Deputy Director,Office of the Governor, Economic Development & Tourism Division

2:55pm – 3:25pm

Communications Break

3:25pm – 5:00pm

Various Roundtable Group Discussions - Rooms 202-204, 2nd Level
Sponsored by AJR Media Group and AAA Texas Journey

  • Business Roundtable (by invitation only) - Room 202A
    Facilitator: Bob Phillips, President/CEO, Phillips MediaSource and Texas Country Tours
  • DMO CEO Roundtable (by invitation only) - Room 202B
  • Young Professionals Roundtable (ages 39 and younger) - Room 203
    Facilitators: Brenda Kissko, CTE, Tourism & Public Relations Manager, Midland Convention & Visitors Bureau and Elizabeth Eddins, CTE, Director of Tourism, Beaumont Convention & Visitors Bureau
    Mentors: Margo Richards, Manager of Community Services, Lower Colorado River Authority and Ryan Thompson, Growth Director, The Atkins Group
  • Research Roundtable (open to all) - Room 204
    Facilitators: Matt Clement, CDME, TTIA-ttra Texas Research Council Chair and Marketing & Partnerships Manager, Fort Worth Convention & Visitors Bureau and Nate Gieryn, Research Manager, Office of the Governor, Economic Development and Tourism

Open Evening

9:30pm – Midnight Hospitality Suite– Stetson Room, Hilton Palacio del Rio
Sponsored by Texas Monthly


*All meetings and meal functions are held at the Henry B. Gonzalez Convention Center, unless otherwise noted.

7:45am – 5:30pm                              Conference Registration - Ballroom A Prefunction Area
Sponsored by Media Group

7:45am – 8:30am  
Networking Continental Breakfast - Ballroom A
Network with the Vendors and your fellow attendees. Texas Tourism will also be on hand to answer any questions about the new Co-Op program.

8:30am – 9:30am     TTIA Annual Business Meeting - Ballroom A
This annual meeting of the TTIA membership includes a vote by the membership to formally elect candidates nominated for "at large” positions on the TTIA Board, announcement of new TTIA Board Officers, and the President’s Report on the Association’s accomplishments and activities over the last year. The meeting will also include a briefing on upcoming initiatives, a legislative update, and a TravelPAC Committee update.

9:30am – 10:45am

Peter Yesawich 
Vice Chairman
MMGY Global

The New American Traveler: Motivations, Myths and Market Makers - Ballroom A
This presentation will provide attendees with an overview of the results of the 2015 MMGY Global Portrait of American Travelers, with specific implications for the Texas travel industry. This national survey of the travel habits, preferences and intentions of Americans, now in its 25th year, is one of the most closely-watched and highly-regarded barometers of travel trends in the US.

Keynote Speaker: 
Peter Yesawich, Vice Chairman, MMGY Global

Sponsored by
SeaWorld/Aquatica San Antonio

10:45am – 11:05am  Communications Break

11:05am – 12:05pm

Greg Lindsay
Journalist, Urbanist, Futurist, and Speaker

How Cities of the Future Will Impact the Travel Industry - Ballroom A
The world’s cities are growing larger, wealthier, and better connected at an unprecedented speed and scale. Tomorrow’s tourists will be city dwellers seeking the ultimate luxury: an authentic urban experience. Tremendous opportunities exist for travel operators to create new amenities and unique experiences catering to this market, while cities grapple with the new infrastructure necessary for catering to urban tourists. How can Texan cities take advantage of these trends?

Keynote Speaker: Greg Lindsay, Journalist, Urbanist, Futurist, and Speaker
12:05pm – 12:15pm   Communications Break

12:15pm – 1:25pm   

Networking Luncheon - Ballroom B
Sponsored by Adara

1:25pm – 1:45pm      Communications Break

1:45pm – 3:00pm     

The Millennial Economy: Do you really know what this generation
wants and needs?
- Ballroom A|
Millennials, born as early as 1980, are now the largest generation group in the U.S. and despite the fact that many think they’re all young hipsters…they’re actually becoming parents and moving up the career ladder. They are concerned with the environment, want experiences that enrich their lives, could care less about flashy stunts and are loyal to the brands that speak directly to them. Does your marketing target Millennials? Are you aligning your tourism product with their needs? Speaking in a way that is appealing to them? This panel of experts will provide you with some do’s and don’ts when it comes to making an impact on Millennials, and how they in turn can impact your economy.

Moderators: Steve Atkins, President, The Atkins Group and Drew Holmgreen, Vice President, Account Service Director, Belmont Icehouse
Panelists: Mike Waterman, President, Greater Houston Convention & Visitors Bureau; Kim Phillips, Vice President, Denton Convention & Visitors Bureau; and Tommy Hayes, Transportation Policy Manager, Lyft

3:00pm – 3:40pm    
Texas Tourism Research Update– Ballroom A
A review of the latest travel research results examining the state of the Texas travel industry and a closer look at the Texas traveler.

 Nate Gieryn, Tourism Research Manager, Office of the Governor, Economic Development and Tourism

3:40pm – 4:00pm Afternoon Networking Break - Ballroom A
Sponsored by Simpleview

4:00pm – 5:15pm     

From "Hola” to "Ni Hao” and Everything in Between: The Latest Trends about International Travel to Texas- Ballroom A
Never have we had so many tourists visiting Texas from so many different places around the globe. Whether it be new low cost carriers coming in from Mexico to the rise of the Chinese traveler to new airlines launching service (almost weekly it seems), it is more important than ever that you know how to effectively navigate international markets to drive your global growth potential. Join us for this dynamic session where you will learn the latest in international visitor statistics to the state. We will also discuss the latest "must know” trends in our largest market, Mexico and how you can capitalize on Texas’ fastest growing inbound international market, China.

Moderator: Jorge Franz, Senior Vice President of Tourism, Greater Houston Convention & Visitors Bureau
Panelists: Brad Smyth, Tourism Director, Office of the Governor, Economic Development and Tourism; Nate Gieryn, Tourism Research Manager, Office of the Governor, Economic Development and Tourism;Sharon McCloskey, VP Marketing, Dallas/Fort Worth International Airport; Jorge Sales, President, Sales Internacional; and Daniel Shen, President, East West Marketing Group

5:15pm – 5:45pm    Vendor Table Tear-Down - Ballroom A

6:30pm – 7:15pm Cocktail Reception - Near Ballroom B
Sponsored by Orbitz

Attire for the cocktail reception and Awards Dinner is Business or Business Cocktail.

7:15pm – 9:15pm  TTIA Awards Gala Presented by Madden Media - Ballroom B

Sponsored by Madden Media
Emcee: Bob Phillips, Texas Country Reporter & Owner, Phillips MediaSource

The TTIA Heritage Award as well as the Lifetime Achievement, Tall in Texas, and Rising Star Awards will be presented at this event.

Attire is Cocktail/Business for this event

9:30pm – Midnight  Hospitality Suite – Stetson Room, Hilton Palacio del Rio
Sponsored by Texas Monthly


*Meeting held at the Hilton Palacio del Rio.

8:00am – 12:00pm
Texas Heritage Trails LLC Meeting – Hacienda II & III, Lobby Level