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Benefits of Membership
Why join the Texas Travel Alliance?

The Texas Travel Alliance is a non-profit organization representing all components of the Texas Travel Industry. The Industry is comprised of over 60,000 small businesses, supports over 1.2 million jobs and has a $164 Billion impact on the Texas economy. The Texas Travel Industry as a whole benefits when we present a strong, unified position on public policy issues. 

Our work is supported by a Board of Directors representing convention and visitor bureaus, economic development corporations, travel media publications, hotels and hotel associations, airlines and airports, restaurants, attractions, theme parks, waterparks, zoos, pro-sports franchises, state universities, chambers of commerce, state parks, historical sites, museums, travel agents, travel influencers, and other industry associations. The Texas Travel Alliance provides our members with multiple opportunities throughout the year to network, conduct business, and learn about the latest trends and innovations in the industry.

Join your peers who believe that Life's Better in a State of Travel by becoming a member of the Texas Travel Alliance. 


Advocacy, Education, Networking, and Marketing


Advocacy Programs

Advocacy Efforts
TTIA and its members have been a positive force in helping to acquire sufficient funding for tourism marketing and visitor services in state government. In order to maintain funding and ensure that dollars are wisely spent, TTIA monitors legislative activities and informs the membership when action is required. Additionally, TTIA works with local communities to assist them in securing tourism support. TTIA acts in cooperation with other travel entities in the state to develop awareness of the benefits of travel and tourism and to keep the industry healthy.

Texas Travel Industry Unity Dinner
The Annual Texas Travel Industry Unity Dinner provides the Travel Industry the opportunity to show strength in numbers. Celebrating the importance of travel and tourism as a major growth segment of the economy, the Unity Dinner furnishes members with the opportunity to interact with elected officials and other major players in the industry. Held in Austin, the event recognizes the importance of the legislative process in achieving our goals.

Education and Networking

Texas Travel Summit

Held each September, Texas Travel Summit is TTIA's annual educational and networking conference. More than 400 delegates from the Texas Travel Industry convene to learn from state and national authorities on the latest trends and innovations in travel and tourism, discuss issues and ideas of importance to the industry, and network with other industry professionals.

Travel & Tourism College

Travel & Tourism College is an intensive, week-long curriculum of Travel & Tourism marketing, management, and leadership courses held each summer. This is designed as a 3-year Certification program, with returning students taking 2nd and 3rd year classes. Travel & Tourism College (TTC) instructors are university professors and industry CEOs who bring a wealth of knowledge and expertise to the classroom. The schedule is packed from start to finish with classes, discussion groups and networking events. Upon successful completion of the 3-year program and a capstone project, graduates will receive the designation of Certified Tourism Executive (CTE). 


Webinar Series
Join us from the convenience of your desk for these informative hour-long webinars that will give you the knowledge and tools you need to keep your business relevant and competitive in today's environment. Previous topics include: “The Best Tools and Hacks for Content Creation,” “Social Influencer Marketing: How-To’s for Destinations,” “How to Infuse Your Destination into an Event,” and many more. Webinars are complimentary for members.


Marketing Cooperative Programs by Madden Media
    • "See Texas First" Integrated Marketing Program
      The See Texas First co-operative opportunities combine print and online promotion to deliver branding and direct response throughout the spring and fall.  The program includes a high-impact newspaper insert targeted to select households in Texas and contiguous states that provides members with direct access to travelers. Typically, the program generates in excess of 300,000 responses. Written in "advertorial" form, the insert allows participants to send exactly the message they want. A response card generates direct inquiries from potential visitors. A bonus distribution goes to AAA travel advisors.  In addition, visitors & subscribers receive eBlasts and eZines that reach best-match subscribers who have asked to receive ongoing travel updates.  For more information on the campaigns,click here.
    • Digital Storytelling Bundles
      Using Amplified storytelling, Prospecting and Retargeting Banner Ads, and Search Engine Marketing,participants receive a cohesive, full-spectrum program that reaches travelers at all points of the conversion process. Each customized package provides: Comprehensive strategic planning and extensive research to identify key audiences and targets; Customizable program tailored to each destination; Creative execution of long-form articles, banner ads, and keyword campaigns; Significant trackable increase of website traffic; Daily optimization of all campaign elements to maximize performance; Detailed monthly reporting of all key performance indicators; Ongoing communication and consultation.

    • For information on additional Madden Media Marketing Programs, click here.

Publications and Other Resources
  • Alliance Member Directory
    Available in the Member's Only Content section of the website, members are able to search the directory for other Texas Travel Alliance members for business-to-business networking, post questions and updates to the member social link feed, join member forums, and access to the Social Link mobile app. To access the Member Directory, click here.

  • Members Only Content
    Contains information for Member's Only, including discounts on programs and services, as well as links to the Member Directory. (Note: members must be logged in to access Member's Only Content, including the Member Directory).To access Members Only Content, click here.
  • Alliance Career Center
    Career Center allows members to post listings of available employment and internship opportunities on our website and offers resume reviews and other career resources.
  • Alliance E-Newsletter
    The Alliance e-newsletter provides pertinent information on updates and happenings in the Travel Industry. Sign up to receive the e-newsletter HERE
  • Alliance Travel News Report
    The Texas Travel Alliance weekly news brief containing state, national and international news of importance to the travel industry in Texas. To sign up to receive the Texas Travel Alliance Travel News Brief, click here, and click Subscribe from the left hand menu.