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Our Mission

The Texas Travel Alliance's mission is to improve the quality of life in Texas by strengthening travel.

Texas Travel Alliance is a nonprofit organization made up of businesses, organizations, associations and individuals with an interest in developing travel and tourism in Texas.

Our members include: accommodations, airlines, attractions, campgrounds, convention and visitor bureaus, chambers of commerce, publications, public relations and advertising firms, regional groups, restaurants, suppliers to the tourism and convention community, travel agencies/clubs, tour operators and individuals.


Membership is an Investment!

Membership is an investment:

    • in the travel & tourism industry,
    • in the future of the industry, 
    • in your business, organization and professional development of your staff. 

The more you participate, the more you benefit.

Members Receive:

  • Advocacy:
    • We are the Industry’s voice in the Legislative process
    • We support non-partisan issues that generate revenues, protects and grows the business of travel and tourism in Texas, supports more than 1 Million Texas jobs, and improves the quality of life for all Texans.
    • We work diligently to defend the uniform school start date law, preserve state agency funding, avoid harmful taxes on our Industry, and address any new threats to our industry as they arise

  • Networking:
    • Access to an expansive membership of top level professional members and a state network to build your expertise
    • Access to an online community that gives you personal access to the strength of our Industry
    • Access to a network of recommended suppliers providing savings on products and services 

  • Education:
    • Regional and state meetings connecting you with Industry professionals in your area
    • Industry professionals bringing state and national expertise to you at our events
    • Each year, more than 1000 participants attend our conferences and workshops - programs that provide content to positively affect your organization's bottom line

  • Marketing:
    • We offer a variety of marketing opportunities to its members throughout the year including, "See Texas First” integrated marketing and the File Folder programs
    • We continually review marketing opportunities and provides members with those opportunities that best meet our membership’s needs

Other Benefits of your Membership:
  • More than 90 years of knowledge of the Travel & Tourism Industry from the staff, ready to assist you
  • Industry information, business-to-business contacts, and resources from the  E-newsletter, email updates, and the searchable online Membership Directory
  • Legislative updates and points of interest that effect your community, organization, or business
  • Life's Better Affinity Program: provides discounts and access to special programs for Members, including marketing, branding, research initiatives, as well as the Partners In the Park Program, Office Depot discounts, Constant Contact email to enhance your business, healthcare discounts, and more.


What You're Missing if You Aren't a Member:

  • Discounts to attend each program: Texas Travel Summit, Texas Travel Industry Unity Dinner, Travel & Tourism College
  • Eligibility to attend Travel Fair, or participate in the "See Texas First" Integrated Marketing Program, Scholarships, and Life's Better Affinity Program Member Discounts.
  • Access to the Membership Directory- a professional list full of networking contacts you should have!
  • Professional development credit through our seminars and events

 To See More Benefits of Membership...